Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    African-American Breaking News and Opinion
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Healthcare, Sports
  • Key Differentiator
    TheGrio.com is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics from breaking news, politics, health, business, and entertainment, which concern its niche audience.
Site Traffic
  • 33202 Global Rank
  • 6537
    United States
  • 2.98 M Estimated Visits
Traffic Sources
  • Social
    43.22%
  • Search
    26.40%
  • Direct
    21.07%
  • Referrals
    5.54%
  • Display
    3.54%
  • Mail
    0.23%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 23,638
910
United States Rank 6,292
3,965
United States Page Views 70.9%
11.7%
Top Countries
Top Search Keywords
  • Pharmacy
  • Stores
Ad Intelligence
  • Native
    63.69%
  • Standard
    36.21%
  • Direct
    0.10%
Ads Seen Recently
37,816
Longest Running Ad
The Grio
Device
Desktop
Dimensions
other
The Grio
Device
Desktop
Dimensions
728x90
The Grio
Device
Desktop
Dimensions
300x250
The Grio
Device
Mobile
Dimensions
300x250
The Grio
Device
Desktop
Dimensions
other
The Grio
Device
Desktop
Dimensions
other
The Grio
Device
Mobile
Dimensions
other
The Grio
Device
Mobile
Dimensions
other
The Grio
Device
Desktop
Dimensions
other
The Grio
Device
Desktop
Dimensions
other
The Grio
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
8603
spotx
reseller
71451
rhythmone.com
direct
1099390519
a670c89d4a324e47
freewheel.tv
reseller
972753
freewheel.tv
direct
970513
rubiconproject.com
direct
19002
0bfd66d529a55807
openx.com
direct
539955014
6a698e2ec38604c6
openx.com
direct
538911542
6a698e2ec38604c6
appnexus.com
direct
10062
f5ab79cb980f11d1
advertising.com
reseller
23598
spotx.tv
reseller
165877
7842df1d2fe2db34
The Grio advertising reaches 2.98M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Romania. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on The Grio will allow you to reach consumers in industries or verticals such as Healthcare, Entertainment, Sports, Government & Politics.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Grio inventory partners include: advertising.com, spotx, rhythmone.com, freewheel.tv, rubiconproject.com, openx.com, appnexus.com, spotx.tv, spotxchange.com, avantisvideo.com, beachfront.com, indexexchange.com, synacor.com, pubmatic.com, emxdgt.com, coxmt.com, outbrain.com, lkqd.net, lkqd.com, google.com, criteo.com, contextweb.com, bidtellect.com, 33across.com, gumgum.com, chocolateplatform.com, vdopia.com, tribalfusion.com, exponential.com, adtag.vidssp.com, tremorhub.com, yahoo.com, ad-generation.jp, districtm.io, adtech.com, aps.amazon.com, video.unrulymedia.com, improvedigital.com, taboola.com, adform.com, openx, sharethrough.com, undertone.com, telaria.com, lijit.com, spotim.market, sovrn.com, media.net, lockerdome.com, adtelligent.com, adyoulike.com, spot.im, advangelists.com, mantisadnetwork.com, onetag.com, aol.com, sonobi.com, conversantmedia.com, infolinks.com, admanmedia.com, smartadserver.com, springserve.com, trioninteractive.com, publisherdesk.com, themediagrid.com, rhombusads.com, kargo.com, connatix.com, pubnx.com, ucfunnel.com, aralego.com, my6sense.com, revcontent.com, amxrtb.com, vidazoo.com, spotexchange.com, teads.tv, axonix.com, pubnative.net, smaato.com, xad.com, loopme.com, adagio.io, openweb.market, aolcloud.net, consumable.com, triplelift.com, yieldmo.com, bidfluence.com, glndigital.com, tritondigital.com, adswizz.com, targetspot.com, engagebdr.com.

The Grio works with Advertising technology companies such as comScore adXpose, LiveRail, Aggregate Knowledge, Accuen, Experian, Facebook Exchange FBX, Centro, Videology, Rocket Fuel, Neustar AdAdvisor, SiteScout, AOL-Time Warner Online Advertising, DemDex, Integral Ad Science, Evidon, PointRoll, DoubleVerify, Pubmatic, Advertising.com, Exponential, Tribal Fusion, eXelate, ContextWeb, Turn, X Plus One, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Proclivity, LucidMedia, Connexity, Brandscreen, AdPredictive, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, Yahoo Publisher Network, Dstillery, SAY Media Advertising, BlueKai, AppNexus, Resonate Insights, Visual Revenue, Atlas, DoubleClick.Net, Google Adsense, Flashtalking, Martini Media, Open AdStream, Emediate, Gorilla Nation, Taboola, Conversant, AdGear, AcuityAds, MyBuys, Improve Digital, MLN Advertising, 161Media, AudienceScience, Criteo, Mediaplex, Korrelate, Triggit, IponWeb BidSwitch, Drawbridge, NetSeer, Tapad, 247 Media, Eq Ads, Collective Media, Jumptap, Twitter Ads, Brilig, Datonics, VINDICO, Undertone, Upfront Digital Media, Facebook Custom Audiences, Adconion, Q1Media, AppNexus Segment Pixel, Google Publisher Tag, GumGum, RealVu, RadiumOne, ADTECH, Media.net, Commission Junction, Ohana, Adform, Engage BDR, Optimax Media Delivery, Switch Ads, MyBuys MyAds, Magnetic, BlueKai DMP, Crosswise, Eyeota, BrightRoll, Flite, RhythmOne, bRealtime, Weborama, Teads, Burst Media, RevContent, Spongecell, StickyAds TV, AdRoll, Prebid, Adblade, AdBlade Embed, Criteo Publisher Marketplace, RUN Ads, AlephD, AdMeta, Polymorph, Eye View Digital, Technorati Media, Falk Realtime, BidTheatre, DistrictM, Adobe Audience Manager Sync, Yahoo Ad Sync, adloox, Komoona, Walmart, Adhigh, GetIntent, Prezna, Research Now, DeepIntent, Google Adsense Asynchronous, Amazon Ad System, Amazon Associates, Sharethrough, Google Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, BrightRoll Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, ORC International Reseller, Sekindo Reseller, AOL Reseller, Lijit Reseller, TripleLift, JustPremium, Bidtellect, Beeswax, Sovrn Direct, Lijit Direct, Taboola Direct, Taboola Reseller, Fyber Reseller, GumGum Reseller, Fyber Direct, RhythmOne Direct, IndexExchange Direct, IndexExchange Reseller, SpringServe Reseller, Infolinks, RhythmOne Reseller, SmartAdServer Reseller, Adform Reseller, SkimLinks, Yahoo Small Business, AppNexus Direct, Specific Media, Omnitag, Sonobi, iSpot.tv, C1X, OpenX Direct, DynAdmic, Adition, Google AdSense Integrator, AdKernel, Yieldmo, LifeStreet Media, EMX, The Publisher Desk, DistrictM Reseller, AdYouLike Direct, AdYouLike Reseller, Bidfluence Reseller, ORC International Direct, Yieldmo Direct, Teads Direct, Triple Lift Direct, FreeWheel Direct, Converstand Media Direct, PubMatic Direct, Link Share, StackAdapt, Sonobi Reseller, Kargo Direct, Sociomantic, Emerse, MBR Targeting, eBay Partner Network, Lockerdome Direct, Consumable Direct, Undertone Direct, Amazon Direct, MicroAd, eyeReturn, DoubleClick Bid Manager, Chocolate Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Beachfront Direct, Media.net Direct, Exponential Reseller, adtelligent Reseller, Blis, Mobile Ad Trading, Beachfront Reseller, Avocet, Advangelists, Loopme, Powerlinks, MaxPoint Interactive, Google Inteactive Media Ads, JW Player Tracking, Clickagy, ZypMedia, Infectious Media, Telaria Reseller, Comet Cox Media Reseller, Synacor Reseller, AvantisVideo Direct, AdMan Reseller, Infolinks Direct, Synacor Direct, Connatix Direct, AOL Direct, BidSwitch, Yahoo Reseller, Header Tag by Index Exchange, So-net Media, Freebit Admind, Taboola Sponsored Links, LKQD Direct, Converstand Media Reseller, Triton Digital Direct, The MediaGrid Reseller, OneTag Reseller, ucfunnel Reseller, TargetSpot Direct, my6sense Direct, Revcontent Direct, The MediaGrid Direct, my6sense Reseller, Outbrain, Outbrain Pixel, Amazon Transparent Ad Marketplace, Yahoo Direct, Teads Reseller, Vidazoo Reseller, SmartAdServer Direct, LoopMe Reseller, Smaato Reseller, Appier, Federated Media Publishing, Nativo, Roku, LinkedIn Ads, Sonobi Direct, Consent Management Platform API v 2.0, comScore Activation, FLoC, ContextWeb Direct, vidoomy Reseller, Aniview Reseller, E-Planning Reseller, Yieldmo Reseller, SpotXChange Direct, Telaria Direct, Tremor Video Direct, App-Ads.txt, AdShuffle, Criteo Reseller, ShareThrough Reseller, OneTag Direct, 33 Across Direct, Nativo Direct, Media.net Reseller, Mobfox Reseller, Triple Lift Reseller, Evolve Media, ZergNet.