About

The Highlander is committed to the pursuit of truth, the free exchange of information and ideas and maintaining a fair and independent student voice. The Highlander exists to serve its readership, comprised of the community at and around University of California, Riverside and the Inland Empire as a whole. In our pursuit of the truth, we will provide accurate information relevant to the experiences and interests of our readers. The Highlander seeks to foster an environment where student journalists learn the necessary skills to become probing, fair and critical in their writing and thought. We strive to go beyond basic reporting through vigorous investigation, analysis of the facts and creative thinking.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    University Of California, Riverside
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Gaming, Government & Politics, Sports
  • Key Differentiator
    The Highlander business department offers local and national advertisers opportunities to reach our reader base through print and online marketing.
Site Traffic
  • 1278008 Global Rank
  • 721162
    United States
  • 62.4 K Estimated Visits
Traffic Sources
  • Search
    80.57%
  • Direct
    11.56%
  • Social
    3.97%
  • Referrals
    3.31%
  • Display
    0.58%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 500,852
25,880
United States Rank 208,802
49,734
United States Page Views 30.0%
18.9%
Top Countries
Top Search Keywords
  • Wake Forest
The Highlander advertising reaches 62.4k visitors across desktop and mobile web, in countries such as United States, Poland, Argentina, United Kingdom, Indonesia. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Highlander will allow you to reach consumers in industries or verticals such as Entertainment, Gaming, Government & Politics, Sports, Food & Beverage.

They have 1 advertising & marketing contacts listed on Kochava.

The Highlander works with Advertising technology companies such as Mediaplex, Openads/OpenX, DoubleClick.Net, Smart Adserver, GumGum, AppNexus, The Trade Desk, Yahoo Ad Sync, Turn, Rocket Fuel, Advertising.com, IponWeb BidSwitch, Simpli.fi, SiteScout, Amazon Ad System, Amazon Associates, RUN Ads, Dstillery, Beeswax, Drawbridge, Media.net, Magnetic, Integral Ad Science, Broad Street Ads, Tapad, So-net Media, Google Publisher Tag, Adpushup, Google AdSense Integrator, Atlas, Google Adsense, Taboola, Google Adsense for Domains, AdBlock Acceptable Ads, Google Adsense Asynchronous, Google Direct, App-Ads.txt, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt.