About

The Independent is a family-owned newspaper owned and operated by Rhode Islanders. As part of the Edward A. Sherman Publishing Co., it belongs to a distinguished group of publications that include The Newport Daily News and Newport Life magazine.

With a group of investors, Frederick J. Wilson III founded the paper as the South County Independent in 1997. In 2000, three years after its opening, the paper was named Newspaper of the Year in its circulation category by the New England Newspaper Association, and it won the same honor in 2005. The paper also has won numerous awards from the New England and Rhode Island press associations. In 2007 it was named Newspaper of the Year by the New England Press Association, and in 2013 and 2014, it was named Distinguished Newspaper of the Year by the New England Newspaper and Press Association. It was named the Rhode Island Press Association Community Newspaper of the Year in 2015.

In 1998 the company expanded to publish a magazine, now called South County Life magazine, which also is award-winning. The magazine publishes seven editions a year that are distributed throughout Washington County and East Greenwich.

In 1999 the North East Independent was launched to cover East Greenwich and North Kingstown. It placed placed first in the General Excellence competition of the New England Press Association in 2001 and 2005 and was named a Distinguished Newspaper by the New England Newspaper Association in 2007. It was named Newspaper of the Year by the New England Newspaper and Press Association in 2013 and 2014, and Distinguished Newspaper of the Year in 2015.

In 2015, the two papers combined to become The Independent, serving Narragansett, North Kingstown and South Kingstown and continues to win numerous awards from the New England and Rhode Island press associations.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Narragansett, North Kingstown, South Kingstown, Rhode Island
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Retail, Sports
  • Key Differentiator
    Sherman Publishing offers a variety of marketing programs designed to fit every advertiser’s needs, including: The Independent, South County Life Magazine, The Newport Daily News, Newport Life Magazine, Mercury, Monthly Special Sections, Corporate Sections, Company Newsletters and Internet advertising options.
  • Owned / Operated Properties
    southcountylifemagazine.com
Site Traffic
  • 1156717 Global Rank
  • 209537
    United States
  • 91.1 K Estimated Visits
Traffic Sources
  • Search
    51.18%
  • Direct
    32.38%
  • Social
    16.24%
  • Referrals
    0.21%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 660,215
30,282
Brazil Rank 9,655
265
Brazil Page Views 28.2%
10.7%
Top Countries
Top Search Keywords
  • Biotechnology and Pharmaceuticals
  • Pharmaceuticals
  • Research and Development
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rhythmone.com
direct
2221906906
a670c89d4a324e47
openx.com
reseller
543174347
6a698e2ec38604c6
indexexchange.com
reseller
191306
spotx.tv
reseller
74999
7842df1d2fe2db34
spotxchange.com
reseller
74999
7842df1d2fe2db34
advertising.com
reseller
17744
advertising.com
reseller
6202
adtech.com
reseller
11409
pubmatic.com
reseller
60809
5d62403b186f2ace
rubiconproject.com
reseller
20322
0bfd66d529a55807
google.com
reseller
pub-7858377917172490
f08c47fec0942fa0
The Independent advertising reaches 91.1k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Independent will allow you to reach consumers in industries or verticals such as Retail, Entertainment, Education, Sports.

They have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Independent inventory partners include: rhythmone.com, openx.com, indexexchange.com, spotx.tv, spotxchange.com, advertising.com, adtech.com, pubmatic.com, rubiconproject.com, google.com, appnexus.com, infolinks.com, vindicosuite.com, video.unrulymedia.com, undertone.com, ssp.ynxs.io, springserve.com, freewheel.tv, districtm.io, contextweb.com, brightcom.com, beachfront.com, advangelists.com, ucfunnel.com, aralego.com, tremorhub.com, aol.com, somoaudience.com, mobileadtrading.com, mgid.com, vidazoo.com, lkqd.net, teads.tv, outbrain.com, synacor.com, gumgum.com, yahoo.com, sonobi.com, 33across.com, onetag.com, emxdgt.com, bizzclick.com, lijit.com, sovrn.com, loopme.com, groundtruth.com, bidtellect.com, engagebdr.com, cosmoshq.com, aniview.com, improvedigital.com, valo.ai, e-planning.net, conversantmedia.com, aps.amazon.com, ad-generation.jp, smaato.com, nativo.com, telaria.com, connatix.com, insticator.com, taboola.com, smartadserver.com, rtbhouse.com, coxmt.com, admanmedia.com.

The Independent works with Advertising technology companies such as DoubleClick.Net, AppNexus, BlueKai DMP, BlueKai, Google Publisher Tag, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, Taboola, Google Adsense, Google AdSense Integrator, ContextWeb, Rubicon Project, Index Exchange, GumGum, Sonobi, Insticator, The Trade Desk, Bidtellect, IponWeb BidSwitch, Taboola Sponsored Links, Smart Adserver, Openads/OpenX, Google Reseller, DistrictM Reseller, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, RubiconProject Direct, Sovrn Reseller, Lijit Reseller, Brightcom Direct, SmartAdServer Reseller, 33 Across Reseller, FreeWheel Reseller, LKQD Reseller, IndexExchange Direct, Evidon, Pubmatic, Yieldmo, Rocket Fuel, Simpli.fi, Videology, Yahoo Ad Sync, Criteo, Turn, SpringServe, Vidible, adtelligent, AdTheorent, DynAdmic, Eye View Digital, DoubleVerify, TripleLift, MicroAd, Integral Ad Science, GetIntent, Adhigh, Magnetic, Burst Media, Advertising.com, Insticator Direct, Yahoo Small Business, DoubleClick Bid Manager, Comet Cox Media Reseller, 33 Across Direct, GumGum Direct, Somoaudience Direct, Mobile Ad Trading Direct, Converstand Media Direct, AppNexus Direct, Media.net Direct, ucfunnel Direct, DemDex, Adobe Audience Manager Sync, SpotXchange, Tapad, Google Direct, OpenX Direct, Sovrn Direct, Lijit Direct, GumGum Reseller, RhythmOne Direct, DistrictM Direct, Amazon Direct, Synacor Direct, Converstand Media Reseller, Rock You Reseller, Beachfront Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, SpringServe Reseller, ucfunnel Reseller, Undertone Reseller, Criteo Reseller, ORC International Direct, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Inneractive Direct, Komoona Reseller, Imonomy Direct, Improve Digital Reseller, Lockerdome Direct, PubMatic Direct, ContextWeb Direct, RTK Direct, ShareThrough Direct, Sonobi Direct, SpringServe Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, Ad Lightning, Atlas, SiteScout, Nativo Reseller, Infolinks Direct, Innovid, Media.net, Amazon Associates, Amazon Ad System, Infectious Media, Blis, Freebit Admind, RUN Ads, Loopme, So-net Media, MaxPoint Interactive, StickyAds TV, AcuityAds, JustPremium, Beeswax, bRealtime, Google Inteactive Media Ads, Eyeota, BidSwitch, Powerlinks, AdMan Reseller, Sortable Direct, E-Planning Direct, Improve Digital Direct, Beachfront Direct, LoopMe Direct, Vidazoo Reseller, Telaria Reseller, RTB House Direct, SmartAdServer Direct, Improve Digital, Sharethrough, Native Ads, Mobile Ad Trading, Teads, LifeStreet Media, Vuble, Polymorph, Technorati Media, DistrictM, Avocet, Neustar AdAdvisor, ZypMedia, Drawbridge, Cinarra, StackAdapt, Brightcom Reseller, Outbrain, Clickagy, Intimate Merger, Adition, eXelate, Tribal Fusion, Advangelists, RhythmOne, AdGear, eyeReturn, Appier, RadiumOne, Adelphic, BidTheatre, Yahoo Reseller, Admedo, Undertone Direct, GroundTruth Reseller, LoopMe Reseller, Synacor Reseller, Admixer, Aniview Reseller, Caraytech e-planning, IntentIQ, Proclivity, OneTag Reseller, Amazon Transparent Ad Marketplace, Media Innovation Group, Smaato Reseller, Header Tag by Index Exchange, SpotXChange Direct, Amazon Reseller, comScore Activation, FLoC, 152 Media Direct, OneTag Direct, Triple Lift Direct, Genesis Media Reseller, Media.net Reseller, Smartclip Reseller, App-Ads.txt, Twitter Ads, EMX, Conversant, Omnitag, OneTag, Prebid, Resonate Insights, Adyoulike, Admixer Direct, adtelligent Direct, LKQD Direct, Revcontent Direct, saambaa Direct, Smaato Direct, The MediaGrid Direct, FriendFinder Networks, TargetSpot Direct, Triton Digital Direct, Yieldmo Reseller, ShareThrough Reseller, Roku, Aggregate Knowledge, LinkedIn Ads, PLAYGROUND XYZ, AdBlock Acceptable Ads, Narrative, Engage BDR, OnAudience, SpotX, Semasio, RevContent, SmartyAds Direct, WideOrbit Direct, The MediaGrid Reseller, Audigent, Between Digital, Nativo, AdRoll, FreeWheel Direct, Triple Lift Reseller, AdYouLike Reseller, ID5.