About

The Inertia is Surfing's Definitive Online Community. The Inertia features daily news, updates, art, photography, and commentary from surfing's most talented and prominent figures. The Inertia also aims to make sustainable impacts via partnerships with leading non-profits like The Surfrider Foundation. The Inertia is based in Santa Monica, California.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    The Definitive Voice of Surf, Mountain, and Outdoors
  • Self / Managed Service:
    Managed Service
  • Industries
    Health & Beauty, Sports, Travel & Leisure
  • Key Differentiator
    100k monthly UV, 350k monthly page impressions. The Inertia is surfing’s definitive online network, featuring news, commentary, photography, and art from the global surf community’s most talented and prominent figures. The Inertia also aims to make sustainable impacts on the world via partnerships with great organizations like The Surfrider Foundation, Save The Waves Coalition, WiLDCOAST, Surfers for Cetaceans, and The Surf Resource Network.
Site Traffic
  • 55276 Global Rank
  • 18539
    United States
  • 1.31 M Estimated Visits
Traffic Sources
  • Social
    50.11%
  • Search
    34.26%
  • Direct
    14.61%
  • Referrals
    0.97%
  • Mail
    0.05%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 50,170
2,483
United States Rank 16,519
1,058
United States Page Views 66.0%
3.1%
Top Countries
Top Search Keywords
  • Energy and Environment
  • Operating Companies
  • Exploration and Production
Ad Intelligence
  • Native
    36.26%
  • Standard
    57.84%
  • Direct
    5.91%
Ads Seen Recently
13,886
Longest Running Ad
The Inertia
Device
Desktop
Dimensions
other
The Inertia
Device
Desktop
Dimensions
other
The Inertia
Device
Mobile
Dimensions
300x250
The Inertia
Device
Mobile
Dimensions
300x250
The Inertia
Device
Mobile
Dimensions
320x50
The Inertia
Device
Desktop
Dimensions
other
The Inertia
Device
Mobile
Dimensions
other
The Inertia
Device
Mobile
Dimensions
other
The Inertia
Device
Mobile
Dimensions
other
The Inertia
Device
Desktop
Dimensions
other
The Inertia
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.net
reseller
49
59c49fa9598a0117
appnexus.com
reseller
3703
f5ab79cb980f11d1
rubiconproject.com
reseller
16114
0bfd66d529a55807
smartadserver.com
reseller
2995
33across.com
reseller
0010b00001u6f1naaa
aralego.com
reseller
par-488a3e6bd8d997d0ed8b3bd34d8ba4b
rubiconproject.com
reseller
13344
0bfd66d529a55807
pubmatic.com
reseller
156344
5d62403b186f2ace
pubmatic.com
reseller
6846
5d62403b186f2ace
openx.com
reseller
537139680
6a698e2ec38604c6
synacor.com
reseller
81685
The Inertia advertising reaches 1.31M visitors across desktop and mobile web, in countries such as United States, Australia, Canada, United Kingdom, Germany, France. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on The Inertia will allow you to reach consumers in industries or verticals such as Sports, Health & Beauty, Travel & Leisure.

They are headquartered at Playa Del Rey, CA, United States, and have 5 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Inertia inventory partners include: lkqd.net, appnexus.com, rubiconproject.com, smartadserver.com, 33across.com, aralego.com, pubmatic.com, openx.com, synacor.com, adtech.com, indexexchange.com, amazon.com, google.com, ucfunnel.com, districtm.io, brightcom.com, gumgum.com, lijit.com, sovrn.com, coxmt.com, advertising.com, ad.plus, spotx.tv, spotxchange.com, yldbt.com, aps.amazon.com, freewheel.tv, vidazoo.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, admanmedia.com, beachfront.com, rhythmone.com, aol.com, fyber.com, tremorhub.com, contextweb.com, taboola.com, conversantmedia.com, aolcloud.net, gourmetads.com, amazon-adsystem.com, telaria.com, adtelligent.com, adyoulike.com, yahoo.com, spotim.market, openweb.market, adform.com.

The Inertia works with Advertising technology companies such as LucidMedia, Integral Ad Science, eXelate, Collective Media, Connexity, Rovion, RadiumOne, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, AppNexus, Openads/OpenX, Turn, Pubmatic, Rubicon Project, Evidon, SiteScout, Yield Manager, Rocket Fuel, SpotXchange, Index Exchange, Dstillery, AdMeld, Accuen, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, Experian, PointRoll, Advertising.com, BlueKai, Google Publisher Tag, DoubleClick.Net, Federated Media Publishing, Google Ad Partner Services, Google Adsense, MyBuys, Brilig, DemDex, Media Innovation Group, BridgeTrack, Criteo, Mediaplex, Korrelate, Jetpack Digital, Yahoo Small Business, Open AdStream, AudienceScience, RealVu, LiveRail, Twitter Ads, Conversant, ADTECH, Tapad, AOL-Time Warner Online Advertising, AcuityAds, Commission Junction, IponWeb BidSwitch, Drawbridge, eyeReturn, AdGear, BlueKai DMP, Jumptap, Google Adsense Asynchronous, Upfront Digital Media, BrightRoll, Crosswise, MyBuys MyAds, Q1Media, Magnetic, Taboola, Research Now, Facebook Custom Audiences, Flashtalking, Walmart, Eyeota, Amazon Ad System, Amazon Associates, Ads.txt, Google Direct, OpenX Reseller, Google Reseller, AppNexus Direct, IndexExchange Direct, OpenX Direct, Amazon Direct, ContextWeb Reseller, DistrictM Direct, AppNexus Reseller, FreeWheel Reseller, RubiconProject Reseller, ORC International Direct, AOL Direct, Sovrn Direct, Lijit Direct, Converstand Media Direct, AOL Reseller, IndexExchange Reseller, C1X, The Trade Desk, Amazon Reseller, SpotXChange Direct, RubiconProject Direct, PubMatic Reseller, Comet Cox Media Reseller, Bizo, LinkedIn Ads, Google Remarketing, DoubleClick Bid Manager, GumGum Reseller, Fyber Reseller, Fyber Direct, Tremor Video Reseller, RhythmOne Direct, SpotXChange Reseller, LKQD Reseller, AdYouLike Direct, AdYouLike Reseller, Google Inteactive Media Ads, JW Player Tracking, Google AdSense Integrator, Brightcom Direct, DistrictM Reseller, 33 Across Reseller, Synacor Reseller, SmartAdServer Reseller, Taboola Direct, GetIntent, Adhigh, TripleLift, YieldBot Reseller, Eye View Digital, Beeswax, ucfunnel Reseller, Lockerdome Direct, GourmetAds Direct, Media.net Direct, ShareThrough Direct, GumGum Direct, Sovrn Reseller, Lijit Reseller, Yahoo Ad Sync, Burst Media, Telaria Reseller, adtelligent Reseller, RhythmOne Reseller, AdRoll, Google Floodlight Sales, Google Floodlight Counter, Atlas, Beachfront Reseller, AdMan Reseller, DoubleVerify, DynAdmic, ad.plus Direct, JustPremium, Improve Digital, Improve Digital Reseller, Adform Reseller, So-net Media, Appier, my6sense Direct, PubMatic Direct, Yahoo Reseller, ORC International Reseller, Vidazoo Direct, comScore Activation, HasOffers, FLoC, Smaato Reseller, Sonobi Reseller, Outbrain Direct, Revcontent Direct, Bidtellect Reseller, Trackonomics, Aniview Reseller, Amazon Transparent Ad Marketplace, ShareThrough Reseller, FreeWheel Direct, Converstand Media Reseller, Media.net Reseller, Rich Audience Reseller, Smartclip Reseller, SpringServe Reseller, Triple Lift Reseller, Yieldmo Reseller.