The-Ledger-Independent-Advertising-Reviews-Pricing

Although only 42 years old, the roots of Maysville's daily newspaper, The Ledger-Independent, can be traced more than 150 years into the past.

The Ledger-Independent was first published on Oct. 1, 1968, following the simultaneous buyout of the city's two daily newspapers, The Public Ledger and The Daily Independent, by the Gadsden (Ala.) Times Publishing Corporation.

The newly-chartered Maysville Publishing Corporation, with former Gadsden Times business manager James M. Striplin as president and publisher, continued publication of an afternoon edition of The Public Ledger while the company's morning edition carried the masthead of both papers.

By early 1969, Maysville Publishing Corporation was printing one morning edition six days a week under the combined Ledger-Independent masthead.

Both The Ledger and The Independent were family-owned and operated newspapers.

The Public Ledger began publication in 1892 under eight incorporators, including Thomas A. Davis who soon became sole owner. The paper was bought by Arthur F. Curran in 1909 and was sold to Clarence Mathews and William D. Cochran in 1915.

By 1920, The Public Ledger was under the sole ownership of Clarence Mathews. The paper remained in the Mathews' family until the 1968 sale to Gadsden and Maysville Publishing.

Clarence Mathews served as publisher until his death in 1958. His son, William B. Mathews, became the fourth and last solitary owner and publisher. Mary Mathews, the publisher's wife, served as editor of The Ledger, following her husband into retirement after the sale.

The Daily Independent, first published under the ``Mason Independent'' masthead in 1907, was founded by James and John L. (Jack) Purdon. In 1911, the paper came under the sole ownership of James Purdon, but by 1913, Purdon had acquired another partner, L.F. Schatzman, who continued his association with the publication until his death, at which time the newspaper was again under the ownership of the Purdon family.

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The Daily Independent absorbed its morning rival, The Daily Bulletin, in 1936.

Martha Purdon Comer, who worked at the paper for more than half a century and was elected to the Kentucky Journalism Hall of Fame, began her career with the family-owned Daily Independent. She followed her brother, J. Clifford Purdon, as editor of the newspaper in 1935.

In 1980, Howard Publications, Inc., a Delaware corporation with headquarters in Oceanside, Calif., purchased the Maysville Publishing Corporation.

The Howard family sold all 17 of its daily newspapers to Lee Enterprises of Davenport, Iowa in 2002. It was under Lee ownership that the current newspaper facility in downtown Maysville was built.

Robert L. Hendrickson, who began his career with The Ledger-Independent as a reporter in 1978, served as editor of the newspaper and was named publisher in 1991.

Located in the heart of a seven-county area of northern Kentucky and southern Ohio, The Ledger-Independent has shown tremendous growth in both quality and quantity in the past 40 years, meeting the expanding needs of the community.

The newspaper has made great strides in technology and newsgathering capabilities, including the addition of computer networks for news, advertising, photo scanning and layout pagination.

A website www.maysville-online.com was launched in 1996, and has evolved into the key online news and information source in the Buffalo Trace. In addition to its web presence, the newspaper uses other electronic information platforms including Facebook and Twitter to distribute news content.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Ledger Independent | 1-800-264-9091
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Consumer Packaged Goods, Education, Entertainment, Financial Services, Government & Politics, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications
  • Key Differentiator
    The Ledger Independent: About Us April 22, 2010 1:00 am Although only 42 years old, the roots of Maysville's daily newspaper, The Ledger-Independent, can be traced more than 150 years into the past. The Ledger-Independent was first published on Oct. 1, 1968, following the simultaneous buyout of the city's two daily newspapers, The Public Ledger and The Daily Independent, by the Gadsden (Ala.) Times Publishing Corporation. The newly-chartered Maysville Publishing Corporation, with former Gadsden Times business manager James M. Striplin as president and publisher, continued publication of an afternoon edition of The Public Ledger while the company's morning edition carried the masthead of both papers. By early 1969, Maysville Publishing Corporation was printing one morning edition six days a week under the combined Ledger-Independent masthead. Both The Ledger and The Independent were family-owned and operated newspapers. The Public Ledger began publication in 1892 under eight incorporators, including Thomas A. Davis who soon became sole owner. The paper was bought by Arthur F. Curran in 1909 and was sold to Clarence Mathews and William D. Cochran in 1915. By 1920, The Public Ledger was under the sole ownership of Clarence Mathews. The paper remained in the Mathews' family until the 1968 sale to Gadsden and Maysville Publishing. Clarence Mathews served as publisher until his death in 1958. His son, William B. Mathews, became the fourth and last solitary owner and publisher. Mary Mathews, the publisher's wife, served as editor of The Ledger, following her husband into retirement after the sale. The Daily Independent, first published under the ``Mason Independent'' masthead in 1907, was founded by James and John L. (Jack) Purdon. In 1911, the paper came under the sole ownership of James Purdon, but by 1913, Purdon had acquired another partner, L.F. Schatzman, who continued his association with the publication until his death, at which time the newspaper was again under the ownership of the Purdon family. The Daily Independent absorbed its morning rival, The Daily Bulletin, in 1936. Martha Purdon Comer, who worked at the paper for more than half a century and was elected to the Kentucky Journalism Hall of Fame, began her career with the family-owned Daily Independent. She followed her brother, J. Clifford Purdon, as editor of the newspaper in 1935. In 1980, Howard Publications, Inc., a Delaware corporation with headquarters in Oceanside, Calif., purchased the Maysville Publishing Corporation. The Howard family sold all 17 of its daily newspapers to Lee Enterprises of Davenport, Iowa in 2002. It was under Lee ownership that the current newspaper facility in downtown Maysville was built. Robert L. Hendrickson, who began his career with The Ledger-Independent as a reporter in 1978, served as editor of the newspaper and was named publisher in 1991. Located in the heart of a seven-county area of northern Kentucky and southern Ohio, The Ledger-Independent has shown tremendous growth in both quality and quantity in the past 40 years, meeting the expanding needs of the community. The newspaper has made great strides in technology and newsgathering capabilities, including the addition of computer networks for news, advertising, photo scanning and layout pagination. A website www.maysville-online.com was launched in 1996, and has evolved into the key online news and information source in the Buffalo Trace. In addition to its web presence, the newspaper uses other electronic information platforms including Facebook and Twitter to distribute news content.
  • Owned / Operated Properties
    maysville-online.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Bob Hendrickson
Publisher
606-564-9091 x291
Site Traffic
  • 858265 Global Rank
  • 215851
    United States
  • 70.6k Estimated Visits
Traffic Sources
  • Search
    47.28%
  • Mail
    20.93%
  • Direct
    17.18%
  • Social
    9.90%
  • Referrals
    4.71%
  • Display
    0.00%
Geography Breakdown
  • United States
    87.44%
  • Bulgaria
    1.57%
  • Brazil
    1.50%
  • Poland
    1.27%
  • Germany
    1.27%
Powered by Similar web
Network Data
Email / Social Data
  • 14.3k
    Facebook fans
  • 2.3k
    Twitter followers
Reviews
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Ledger Independent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Bulgaria, Poland, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Ledger Independent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Bulgaria, Poland, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Ledger Independent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Bulgaria, Poland, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
The Ledger Independent advertising reaches 70.6k visitors across desktop and mobile web, in countries such as United States, Bulgaria, Poland, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Ledger Independent will allow you to reach consumers in industries or verticals such as Entertainment, Telecommunications, Sports, Consumer Packaged Goods, Education, Non-Profit, Healthcare, Technology, Financial Services, Retail, Automotive, Government & Politics.

They are headquartered at Maysville, KY, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Ledger Independent inventory partners include: lkqd.com, lkqd.net, google.com, indexexchange.com, contextweb.com 561481 reseller, openx.com 537106719 reseller 6a698e2ec38604c6, aolcloud.net 10861 reseller, adtech.com 10861 reseller, advertising.com 22153 reseller, liqwid.com, nextmillennium.io, monetize.com, tremorhub.com, spotx.tv, spotxchange.com, fyber.com, freewheel.tv, advertising.com, tidaltv.com, pubmatic.com, improvedigital.com, adform.com, aol.com, aolcloud.net, adtech.com, tribalfusion.com, exponential.com, zoomd.com, openx.com, appnexus.com, undertone.com, media.net, rubiconproject.com, yieldmo.com, sovrn.com, anthemx.tv, springserve.com, aralego.com, rockyou.net, contextweb.com, smartadserver.com, coxmt.com, adblade.com, synacor.com, beachfront.com, brightroll.com, publishers.teads.tv, platform.videologygroup.com, sfx.freewheel.tv, rubicon.com, oath.com, altitudedigital.com, districtm.io, imonomy.com, subdomain=games.laurinburgexchange.com, subdomain=games.fairmontbugle.com, subdomain=games.elkintribune.com, subdomain=games.durantdemocrat.com, subdomain=games.bladenjournal.com, subdomain=games.altustimes.com, rtk.io, conversantmedia.com, btrll.com, subdomain=games.psdispatch.com, subdomain=games.press-leader.com, subdomain=games.pilotmountainnews.com, subdomain=games.newberryobserver.com, subdomain=games.mypembrokenc.com, subdomain=games.mydallaspost.com, thrive.plus, brightcom.com, q1connect.com (q1media), q1connect.com (q1media), subdomain=games.thestokesnews.com, subdomain=games.thecarrollnews.com, subdomain=games.theabingtonjournal.com, subdomain=games.stpaulsreview.com, subdomain=games.sentinelprogress.com, subdomain=games.redspringscitizen.com, subdomain=games.timesleader.com, subdomain=games.ansonrecord.com, subdomain=games.yourdailyjournal.com, subdomain=games.robesonian.com, subdomain=games.mtairynews.com, subdomain=games.clintonnc.com, subdomain=games.yadkinripple.com, subdomain=games.uniondailytimes.com.