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The Lo-Down
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About

The Lo-Down is a local news website and monthly print magazine dedicated to covering news, events and – most significantly – the people who live and work in one of the world’s greatest neighborhoods, the Lower East Side.

We are Ed Litvak and Traven Rice, a reformed television news producer and filmmaker (in that order). We are Lower East Side residents who launched The Lo-Down to help provide our community with a constant source of information about current events, culture, real estate, food and entertainment. We are featured in the Columbia Journalism Review’s News Frontier Database (http://www.cjr.org/news_startups_guide/2011/12/the-lo-down.php). You can also read a profile of us in the Village Voice article, “I Blog New York: Your Guide to Gotham’s Best” (http://www.villagevoice.com/2010-01-26/news/i-blog-new-york-your-guide-to-gotham-s-lesser-known-best/5/). The Lo-Down is a member of the Local Independent Online Publishers Association (LION).

Rather than serve a single segment of our diverse neighborhood, we are a resource for all cultures and groups on the LES to share information and ideas and to engage in a meaningful dialogue about issues that unite and divide us. We are not a blog that espouses a particular point of view or has an agenda. We work hard to reach out to people and organizations that are not often heard from – and to solicit multiple points of view and new perspectives. It is most important to us that everyone has an opportunity to tell their own story.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    The Lo-Down gives advertisers direct access to the people who live and work on the Lower East Side. Every month, thousands of residents, representing a broad cross-section of our community, visit The Lo-Down in search of information relevant to their lives. Every day, more viewers turn to us for news, arts coverage and features about the LES they cannot find anywhere else – online or in print. The Lo-Down has quickly become required reading for decision makers in New York media, political and business circles. Our content is regularly featured online by New York Magazine, the New York Daily News, Curbed, Eater, the Village Voice and many others.
Site Traffic
  • 962551 Global Rank
  • 176049
    United States
  • 51.6 K Estimated Visits
Traffic Sources
  • Direct
    64.61%
  • Search
    30.22%
  • Social
    3.24%
  • Mail
    1.47%
  • Referrals
    0.46%
  • Display
    0.00%
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Alexa Traffic Data
Global Rank 302,686
19,141
Links In Count 393
9
United States Rank 61,362
19,618
United States Page Views 97.9%
3.6%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Lo-Down
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
The Lo-Down advertising reaches 51.6k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Lo-Down will allow you to reach consumers in industries or verticals such as .

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.

The Lo-Down works with Advertising technology companies such as Google Publisher Tag, DoubleClick.Net, Rubicon Project, Mediaplex, Google Adsense for Search, Commission Junction, Google Adsense, Evidon, Aggregate Knowledge, X Plus One, Atlas, DoubleVerify, Media Innovation Group, The Trade Desk, Yahoo Small Business, Flashtalking, Digilant, eXelate, RadiumOne, Proclivity, Twitter Ads, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, 161Media, Adify, AppNexus, Neustar AdAdvisor, Openads/OpenX, Turn, Pubmatic, AudienceScience, SiteScout, Yield Manager, Rocket Fuel, AdGear, SpotXchange, Index Exchange, Dstillery, Criteo, Accuen, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, BlueKai, Advertising.com, DemDex, Eq Ads, Zenovia, Adap.TV, IponWeb BidSwitch, Bizo, Drawbridge, RealVu, Experian, AcuityAds, Collective Media, Specific Media, VINDICO, Sovrn, Integral Ad Science, Adition, Datonics, MLN Advertising, MyBuys, Tribal Fusion, NetSeer, Adform, Exponential, Connexity, Upfront Digital Media, Zedo, Quigo, PointRoll, AdSonar, Adconion, Zodiak Active, Engage BDR, LiveRail, eyeReturn, ADTECH, Videology, Switch Ads, Burst Media, Improve Digital, Korrelate, Spongecell, Semasio, Jumptap, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, Crosswise, LowerMyBills, Walmart, Arrivalist, Right Media, AppNexus Segment Pixel, StickyAds TV, Teads, AdBlade Embed, Adblade, TripleLift, Nativo, Nano Interactive, Zanox, Research Now, Google AdSense Integrator, Google Adsense Asynchronous, Innovid.
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Last Updated 4/22/24
The Lo-Down advertising reaches 51.6k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Lo-Down will allow you to reach consumers in industries or verticals such as .

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.

The Lo-Down works with Advertising technology companies such as Google Publisher Tag, DoubleClick.Net, Rubicon Project, Mediaplex, Google Adsense for Search, Commission Junction, Google Adsense, Evidon, Aggregate Knowledge, X Plus One, Atlas, DoubleVerify, Media Innovation Group, The Trade Desk, Yahoo Small Business, Flashtalking, Digilant, eXelate, RadiumOne, Proclivity, Twitter Ads, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, 161Media, Adify, AppNexus, Neustar AdAdvisor, Openads/OpenX, Turn, Pubmatic, AudienceScience, SiteScout, Yield Manager, Rocket Fuel, AdGear, SpotXchange, Index Exchange, Dstillery, Criteo, Accuen, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, BlueKai, Advertising.com, DemDex, Eq Ads, Zenovia, Adap.TV, IponWeb BidSwitch, Bizo, Drawbridge, RealVu, Experian, AcuityAds, Collective Media, Specific Media, VINDICO, Sovrn, Integral Ad Science, Adition, Datonics, MLN Advertising, MyBuys, Tribal Fusion, NetSeer, Adform, Exponential, Connexity, Upfront Digital Media, Zedo, Quigo, PointRoll, AdSonar, Adconion, Zodiak Active, Engage BDR, LiveRail, eyeReturn, ADTECH, Videology, Switch Ads, Burst Media, Improve Digital, Korrelate, Spongecell, Semasio, Jumptap, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, Crosswise, LowerMyBills, Walmart, Arrivalist, Right Media, AppNexus Segment Pixel, StickyAds TV, Teads, AdBlade Embed, Adblade, TripleLift, Nativo, Nano Interactive, Zanox, Research Now, Google AdSense Integrator, Google Adsense Asynchronous, Innovid.