About

Our Roots
Back in 1971, Lyman Wood founded Gardens for All, the precursor of today's National Gardening Association. In the decades since its foundation, NGA has grown and evolved with the times, and has been led by a variety of different people. During the 1980s and 1990s we published the National Gardening Magazine, which had a circulation of over 250,000 subscribers and was known for cutting edge, high quality gardening information and design innovations. As the internet became available to homeowners around the country, our attention turned to the web, and today we dedicate ourselves to promoting gardening through our numerous books and by providing premier educational gardening resources online.

Our Mission
NGA promotes gardening by helping home gardeners succeed, growing in health, knowledge, environmental awareness, and enthusiasm. In the numerous ways the National Gardening Association reaches gardeners, we help make home and community gardens greener and more productive. From vegetables, herbs, fruits, trees, lawns, flowers, and houseplants, we provide people with the information they need to get started in the world of gardening and grow and maintain thriving, sustainable, and environmentally responsible food gardens and landscapes.
NGA has worked with many authors and publishers to create numerous practical and inspirational gardening books.

Grants and Awards
Over the past forty years, NGA's support of youth gardening programs has allowed us to develop significant expertise and a rich base of knowledge so that we can provide the resources and information needed to implement successful, self-sustaining garden programs. This mission continues through KidsGardening.org. Through the Garden in Every School Initiative™ we have provided funding and support to over 10,000 youth garden programs across the United States and internationally, worth approximately $4 million and directly reaching an estimated 2 million youngsters. Nearly 60% of our school grant winners have been from low-income communities, many in districts where almost all of the students receive federal assistance. NGA's garden programs have contributed to successful environmental education, health, and academic studies implemented in wide variety of learning environments. Learn more about KidsGardening.org's grants and awards programs.

Educational Resources
NGA provides extensive educational materials and a host of free resources on our website. Our learning library contains detailed gardening guides covering basic plant care, food gardening, weeds and pests, educational curricula that is useful for gardeners of all ages, and a vast treasury of articles covering every aspect of gardening.

Our plants database is one of the most complete databases of plants in existence. Collaboratively developed by thousands of NGA members, it is rich with information, comments, photos, growers performance reports, and much more. Our plants database is at the core of our plant-specific educational resources. (More about our database below.)

Garden.org
On the Garden.org website, gardeners can access a vast and rich resource of articles, information, community features, gardening research, software tools, and all manner of gardening content to find how to grow all kinds of plants, identify and control pests and diseases, or figure out what kind of weeds are sprouting in the garden.

At the center of the site is our large and complete plant database, containing over 400,000 photos of more than 700,000 plants. This interactive feature enables NGA community members to share photos and information about the plants they are interested in, and facilitates discussion centered around those contributions. Detailed information, such as parentage, bloom color, hardiness, etc., is present for most plants in the database, and a powerful search engine lets visitors find plants by querying for these specific characteristics.

Daily ideas and expert articles, and an audio podcast are posted to the site, and a weekly email newsletter containing all the best content from the previous week, along with the best photos posted to the database, and much more, is sent out to the members every weekend.

The site also features numerous web tools for gardeners, including a useful gardening planting calendar, reviews of gardening companies, and dozens of highly active forums are available for gardening inspirations and conversation.

Online membership to the NGA is free and available to all. Join today!

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Social
  • Desktop Video
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    • Pre-Roll
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    • Mid-Roll
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    • Post-Roll
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    • Video Companion Ad
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    • Outstream Video
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    • Custom Video Executions
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Healthcare
  • Key Differentiator
    With access to around 8 million unique visitors per year, Garden.org is the perfect place to promote your company, increasing your brand awareness and driving direct sales at the largest gathering place of gardeners online. Here at the National Gardening Association, we offer numerous ways for you and your organization to reach out to our audience. Helping gardeners succeed is our primary mission, and we want our sponsoring partners to be successful in their marketing efforts. By sponsoring the National Gardening Association, you are publicly showing your dedication to the continuation of our mission, and receiving a tremendous marketing value in return. Sponsorships of Garden.org are all-inclusive and give your company all the benefits of your chosen tier, with no additional costs. Explanation of each benefit is shown further down this page. The Membership tier includes many of the benefits of the tiers above. Banner advertising is not included in the membership tier. You can also purchase any of the above items separately without becoming an actual sponsor. A "Diamond Tier" is also available for companies who wish to create special, custom and large "out of the box" campaigns that make a huge impact. Contact Dave Whitinger for details on our Diamond tier. Non-profit organizations may be eligible to sponsor Garden.org for free through our Non-Profit Tier, which offers most of these same benefits at no cost. Contact us for details.
  • Owned / Operated Properties
    nationalgardening.com
Site Traffic
  • 50939 Global Rank
  • 13554
    United States
  • 1.75 M Estimated Visits
Traffic Sources
  • Search
    68.05%
  • Direct
    27.92%
  • Social
    1.48%
  • Referrals
    1.41%
  • Mail
    1.15%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 42,054
6,822
United States Rank 19,127
1,140
United States Page Views 60.3%
7.0%
Top Countries
Top Search Keywords
  • Kids and Teens
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
11,214
Longest Running Ad
The National Gardening Association
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The National Gardening Association
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The National Gardening Association
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The National Gardening Association
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
33across.com
reseller
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rubiconproject.com
reseller
19396
0bfd66d529a55807
pubmatic.com
reseller
159463
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rhythmone.com
reseller
3611299104
onetag.com
reseller
5d49f482552c9b6
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
google.com
reseller
pub-7439041255533808
f08c47fec0942fa0
appnexus.com
reseller
1908
f5ab79cb980f11d1
appnexus.com
reseller
1356
f5ab79cb980f11d1
emxdgt.com
reseller
1759
1e1d41537f7cad7f
districtm.io
reseller
101984
3fd707be9c4527c3
The National Gardening Association advertising reaches 1.75M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Argentina, Germany. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The National Gardening Association will allow you to reach consumers in industries or verticals such as Healthcare.

They are headquartered at South Burlington, VT, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The National Gardening Association inventory partners include: 33across.com, rubiconproject.com, pubmatic.com, rhythmone.com, onetag.com, google.com, appnexus.com, emxdgt.com, districtm.io, sonobi.com, openx.com, sharethrough.com, media.net, spotx.tv, spotxchange.com, yldbt.com, yieldmo.com, video.unrulymedia.com, undertone.com, triplelift.com, tremorhub.com, teads.tv, springserve.com, sovrn.com, smartadserver.com, contextweb.com, altitude-arena.com, smartyads.com, improvedigital.com, audience.media, yieldnexus.com, advangelists.com, advertising.com, synacor.com, themediagrid.com, indexexchange.com, lijit.com, telaria.com, freewheel.tv, lkqd.net, sekindo.com, kargo.com, yahoo.com, xad.com, 1rx.io, freestar.io, outbrain.com, nextmillennium.io, gumgum.com, facebook.com, coxmt.com, conversantmedia.com, connatix.com, chitika.net, beachfront.com, aps.amazon.com, adtech.com, adform.com, loopme.com, adyoulike.com, pubnative.net, smaato.com, admanmedia.com, mantisadnetwork.com, adingo.jp.

The National Gardening Association works with Advertising technology companies such as DoubleClick.Net, Google Adsense, isocket, Openads/OpenX, Facebook Exchange FBX, ContextWeb, AppNexus, Neustar AdAdvisor, Pubmatic, Rubicon Project, Yield Manager, Simpli.fi, Yahoo Small Business, Aggregate Knowledge, Evidon, PointRoll, Atlas, DoubleVerify, Integral Ad Science, Turn, SpotXchange, Datonics, eXelate, Advertising.com, LiveRail, BlueKai DMP, IntentIQ, BlueKai, DoubleClick Bid Manager, Google Adsense Asynchronous, Flashtalking, The Trade Desk, Adconion, Google Publisher Tag, Media Innovation Group, Google Remarketing, FirstImpression, Ads.txt, Google Direct, Tapad, RubiconProject Reseller, DistrictM Direct, PubMatic Direct, PubMatic Reseller, Google Reseller, OpenX Reseller, Google AdSense Integrator, Walmart, Index Exchange, BuySell Ads, Amazon Direct, Beachfront Direct, Connatix Direct, Converstand Media Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, Media.net Direct, Next Millenium Direct, Outbrain Direct, RhythmOne Direct, RubiconProject Direct, Sovrn Direct, SpringServe Direct, Teads Direct, Triple Lift Direct, Undertone Direct, Yieldmo Direct, Adform Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, Comet Cox Media Reseller, DistrictM Reseller, FreeWheel Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, LKQD Reseller, SmartAdServer Reseller, SpotXChange Reseller, Tremor Video Reseller, YieldBot Reseller, Facebook Reseller, RhythmOne Reseller, ShareThrough Reseller, Sonobi Reseller, Freestar, Consent Management Platform API v 2.0, Link Share, BlueStreak, FLoC Opt-Out.