The-News-&-Observer-Advertising-Reviews-Pricing

The News & Observer traces its roots to a paper called the Sentinal, founded in Raleigh in 1865 and later absorbed by The Observer and then merged with The News. The News & Observer was purchased at auction in 1894 by Josephus Daniels, who later served as secretary of the Navy under President Woodrow Wilson and ambassador to Mexico under Franklin D. Roosevelt. The Daniels family owned the paper until 1995, when it was purchased by McClatchy.

A company with deep roots in the Triangle, The News & Observer Publishing Co. is a modern information company that publishes news and information in both digital and print formats to serve a growing market. Our publications include The News & Observer, one of the nation’s best regional newspapers, and 10 bi-weekly community newspapers. The company launched nando.net, one of the nation’s first internet service providers, in 1994, and today is home to both newsobserver.com and triangle.com, two of the region’s leading websites. We offer comprehensive marketing and advertising solutions that range from cutting-edge rich media online ads to traditional newspaper inserts.

The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded the Pulitzer Prize Gold Medal for Public Service for its work showing how commercial hog farms were affecting the environment and economy in Eastern North Carolina.

Our main office is in downtown Raleigh, NC.

For current positions visit us at http://newsobserver.theresumator.com/apply

  • Company Name:
    The News & Observer
  • Parent Company Name:
    The McClatchy Company
  • Headquarters:
    215 South McDowell Street P.O. Box 191 Raleigh, NC 27602
  • Office Locations:
    HQ: Raleigh.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Raleigh, NC Breaking News, Sports, Weather & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Entertainment, Food & Beverage, Gaming, Government & Politics, Sports
  • Owned / Operated Properties
    nando.com, NewsObserver.com, CaryNews.com, ChapelHillNews.com, ClaytonNewsStar.com, TheDurhamNews.com, EasternWakeNews.com, GarnerClayton.com, SmithFieldHerald.com, MidtownRaleighNews.com, NorthRaleighNews.com, SouthWestWakeNews.com, triangle.com, fanstailgate.com, trianglemom2mom.com, garnercleveland.com, newsobserver.com/news/local/community/chapel-hill-news, newsobserver.com/news/local/community/clayton-news-star, theherald-nc.com
  • Targeting

    Behavioral

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Spencer Sharp
Director of Arts
Betty Lederman
Senior Director, New Business Development
Cathy Wallace
Advertising Manager at The News & Observer
Site Traffic
  • 33056 Global Rank
  • 6070
    United States
  • 2.96M Estimated Visits
Traffic Sources
  • Search
    46.05%
  • Direct
    35.90%
  • Social
    13.78%
  • Referrals
    2.97%
  • Mail
    1.23%
  • Display
    0.08%
Geography Breakdown
  • United States
    93.21%
  • Canada
    1.15%
  • United Kingdom
    0.82%
  • Australia
    0.31%
  • India
    0.24%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • Italy
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 70k
    Facebook fans
  • 116k
    Twitter followers
Desktop Display
  • 753k display total monthly uniques
  • 3.12M display total monthly impressions
Mobile Display
  • 904k mobile total monthly uniques
  • 2.23M mobile monthly overall impressions
69%
iOS
31%
Android
Audience Demographics
65% male
35% female
Age
18
10%
18-24
5%
25-34
15%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
40%
$50k-$100k
30%
$100k-$150k
15%
$150k+
15%
Education
No College
20%
College
50%
Grad School
30%
Reviews
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The News & Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Italy, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The News & Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Italy, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 27, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The News & Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Italy, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
CONTACT US
We are Nando Media
The News & Observer advertising reaches 2.96M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Italy, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The News & Observer will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Entertainment, Sports, Education, Gaming, Government & Politics, Food & Beverage; you can target them with parameters such as: Behavioral.

They are headquartered at 215 South McDowell Street P.O. Box 191 Raleigh, NC 27602, and have 29 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The News & Observer inventory partners include: subdomain=games.miamiherald.com, subdomain=games.charlotteobserver.com, subdomain=games.newsobserver.com, subdomain=games.kansas.com, subdomain=games.star-telegram.com, subdomain=games.thestate.com, subdomain=games.myrtlebeachonline.com, subdomain=games.idahostatesman.com, subdomain=games.thenewstribune.com, subdomain=games.centredaily.com, subdomain=games.bellinghamherald.com, subdomain=games.fresnobee.com, subdomain=games.kentucky.com, subdomain=games.islandpacket.com, subdomain=games.modbee.com, subdomain=games.macon.com, subdomain=games.bnd.com, subdomain=games.theolympian.com, subdomain=games.mercedsunstar.com, subdomain=games.sunherald.com, subdomain=games.tri-cityherald.com, subdomain=games.sanluisobispo.com, subdomain=games.bradenton.com, subdomain=games.heraldonline.com, subdomain=games.ledger-enquirer.com.