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The Oldie
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Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Travel & Leisure
  • Key Differentiator
    The idea for the Oldie was cooked up 25 years ago by its founding editor, Richard Ingrams, and his much-lamented successor, the late Alexander Chancellor. Their aim was to create a free-thinking, funny magazine, a light-hearted alternative to a press obsessed with youth and celebrity. The Oldie is ageless and timeless, free of retirement advice, crammed with rejuvenating wit, intelligence and delight. I look forward to welcoming you to our loyal, ever-growing readership.
Site Traffic
  • 752011 Global Rank
  • 51895
    United Kingdom
  • 79.9 K Estimated Visits
Traffic Sources
  • Direct
    53.54%
  • Search
    31.48%
  • Referrals
    13.27%
  • Social
    1.71%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 713,302
35,912
Links In Count 114
27
United Kingdom Rank 55,668
28,468
United Kingdom Page Views 88.2%
9.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Chemistry
  • Nuclear Magnetic Resonance
  • Commercial Companies
  • NMR Repair Parts
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=uk.co.theoldie.TheOldie
  • App Support: http://www.theoldie.co.uk
  • Genre: news_and_magazines
  • Bundle ID: uk.co.theoldie.TheOldie
  • App Size: 12.8 M
  • Release Date: December 24th, 2015
  • Update Date: October 25th, 2019

Description:

The idea for The Oldie magazine was cooked up by its founding editor, Richard Ingrams, and current Editor, Alexander Chancellor, with the support and encouragement of many top journalists. It was envisaged as a light-hearted alternative to a press obsessed with youth and celebrity, a truly independent, freethinking magazine. The Oldie offers almost no advice about retirement or how to grow old, but keeps you young with a steady supply of wit, entertainment and bracing good sense.

It is published every four weeks and has a happy mixture of features, arts and book reviews and its famous cartoons.

You can purchase an auto-renewable subscription to The Oldie magazine app for £34.99 per year.

- Your subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current subscription period
- You will be charged for renewal within 24 hours prior to the end of the current subscription period

Privacy Policy: https://theoldie.subscribeonline.co.uk/privacy

Terms of use: https://theoldie.subscribeonline.co.uk/terms-and-conditions

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Tag Manager
Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
The Oldie advertising reaches 79.9k visitors across desktop and mobile web, in countries such as United Kingdom, Ireland, United States, Spain, Australia. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Oldie will allow you to reach consumers in industries or verticals such as Travel & Leisure.

They are headquartered at London, United Kingdom, and have advertising & marketing contacts listed on Kochava.

The Oldie works with Advertising technology companies such as Commission Junction, Zedo, Magnetic, AppNexus, The Trade Desk, Pubmatic, Rubicon Project, Evidon, SiteScout, BlueKai DMP, Index Exchange, BlueKai, IponWeb BidSwitch, DoubleClick.Net, Chango, Turn, AudienceScience, Advertising.com, Rocket Fuel, AcuityAds, DemDex, Brandscreen, RadiumOne, DoubleVerify, RhythmOne, Criteo, Tapad, MyBuys MyAds, Burst Media, ContextWeb, NetSeer, Neustar AdAdvisor, Dstillery, AdGear, Simpli.fi, Integral Ad Science, Drawbridge, BrightRoll, Facebook Exchange FBX, Openads/OpenX, Yahoo Small Business, Yield Manager, SpotXchange, Google Adsense, Appier, eyeReturn, Falk Realtime, Videology, DoubleClick Bid Manager, 161Media, mediaFORGE, eXelate, Twitter Ads, Improve Digital, Adap.TV, Vidible, AOL-Time Warner Online Advertising, Connexity, VINDICO, RUN Ads, QVC, Adition, GAP, adloox, Urban Outfitters, Clickagy, AMob, Wayfair, Mediaplex, Pottery Barn, Bonton, Adnologies, Atlas, Serve Sharp, Eye View Digital, Link Share, DynAdmic, Media Innovation Group, Choice Stream, Adobe Audience Manager Sync, Yahoo Ad Sync, GumGum, Adform, Geniee, Sonobi, Facebook Custom Audiences, Netaffiliation, Media.net, Zanox, AliExpress, Adhigh, GetIntent, Digilant, AdRoll, Beeswax, StickyAds TV, Tribal Fusion, Teads, Yieldlab, Smartclip, Datonics.
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Last Updated 4/15/24
The Oldie advertising reaches 79.9k visitors across desktop and mobile web, in countries such as United Kingdom, Ireland, United States, Spain, Australia. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Oldie will allow you to reach consumers in industries or verticals such as Travel & Leisure.

They are headquartered at London, United Kingdom, and have advertising & marketing contacts listed on Kochava.

The Oldie works with Advertising technology companies such as Commission Junction, Zedo, Magnetic, AppNexus, The Trade Desk, Pubmatic, Rubicon Project, Evidon, SiteScout, BlueKai DMP, Index Exchange, BlueKai, IponWeb BidSwitch, DoubleClick.Net, Chango, Turn, AudienceScience, Advertising.com, Rocket Fuel, AcuityAds, DemDex, Brandscreen, RadiumOne, DoubleVerify, RhythmOne, Criteo, Tapad, MyBuys MyAds, Burst Media, ContextWeb, NetSeer, Neustar AdAdvisor, Dstillery, AdGear, Simpli.fi, Integral Ad Science, Drawbridge, BrightRoll, Facebook Exchange FBX, Openads/OpenX, Yahoo Small Business, Yield Manager, SpotXchange, Google Adsense, Appier, eyeReturn, Falk Realtime, Videology, DoubleClick Bid Manager, 161Media, mediaFORGE, eXelate, Twitter Ads, Improve Digital, Adap.TV, Vidible, AOL-Time Warner Online Advertising, Connexity, VINDICO, RUN Ads, QVC, Adition, GAP, adloox, Urban Outfitters, Clickagy, AMob, Wayfair, Mediaplex, Pottery Barn, Bonton, Adnologies, Atlas, Serve Sharp, Eye View Digital, Link Share, DynAdmic, Media Innovation Group, Choice Stream, Adobe Audience Manager Sync, Yahoo Ad Sync, GumGum, Adform, Geniee, Sonobi, Facebook Custom Audiences, Netaffiliation, Media.net, Zanox, AliExpress, Adhigh, GetIntent, Digilant, AdRoll, Beeswax, StickyAds TV, Tribal Fusion, Teads, Yieldlab, Smartclip, Datonics.