Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    serving Abilene Christian University since 1912
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Government & Politics, Sports
  • Key Differentiator
    The Optimist is a publication of the JMC Network, the student news operation of Abilene Christian University. The JMC Network is advised by members of the faculty and staff of ACU’s Department of Journalism and Mass Communication. Opinions expressed by sources in news stories are those of the sources and do not necessarily reflect those of the JMC Network staff, the department, the university or its administration. Editorials are the collective opinion of the editorial board, and do not necessarily reflect the opinion of the department, the university or its administration. Signed columns, cartoons, letters and online comments are the opinions of their authors and do not necessarily reflect the opinion of the JMC Network staff, the department, the university or its administration. The JMC Network encourages reader response through letters to the editor and online story comments but reserves the right to limit frequent contributors or to refuse to print letters or comments containing personal attacks, obscenity, defamation, false statements of fact or invasion of privacy. Please limit letters and comments to 350 words or fewer. The JMC Network at times may close comments and encourage readers to continue personal discussions and conversations offline or through personal e-mail. A full name and phone number must be included for verification purposes. Phone numbers will not be published. Comments submitted to the Web site may be published in the newspaper. Also see: About the JMC Network
Site Traffic
  • 3380321 Global Rank
  • 671334
    United States
  • 8.51 K Estimated Visits
Traffic Sources
  • Referrals
    36.01%
  • Social
    30.58%
  • Search
    19.05%
  • Direct
    14.29%
  • Mail
    0.07%
  • Display
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,399,800
290,914
United States Rank 7,885
9,188
United States Page Views 19.9%
3.8%
Top Countries
Top Search Keywords
  • Abilene Christian University
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
The Optimist
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-0809934106373125
The Optimist advertising reaches 8.51k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Optimist will allow you to reach consumers in industries or verticals such as Sports, Food & Beverage, Government & Politics.

They are headquartered at Berwyn Heights, MD, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Optimist inventory partners include: google.com.

The Optimist works with Advertising technology companies such as Link Share, Neustar AdAdvisor, Aggregate Knowledge, Dstillery, AOL-Time Warner Online Advertising, AppNexus, Bizo, Google AdSense Custom Search Ads, Google Adsense, Resonate Insights, Drawbridge, Pubmatic, DoubleClick.Net, Turn, AudienceScience, Crosswise, Rocket Fuel, BlueKai DMP, BlueKai, Advertising.com, The Trade Desk, DemDex, eXelate, Eyeota, IntentIQ, Google Direct, Ads.txt, Tapad, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Open AdStream, flytedesk.