The-Penny-Hoarder-Advertising-Reviews-Pricing

The Penny Hoarder is one of the largest personal finance websites in the United States, averaging more than 16 million monthly readers. In 2017, Inc. Magazine ranked The Penny Hoarder as the No. 1 fastest-growing private media company for the second consecutive year, and 25th fastest-growing private company on their Inc. 5000 list. Our content includes interesting ways for readers to save and make extra money and has been featured by media outlets such as Fox News, CNBC, Oprah.com, Yahoo.com and Forbes.

Our mission is to put more money into our reader's pocket. We envision a world where people earn a livable wage (no matter what their job), provide for their families without worry, and can make it to retirement with the confidence that they will not outlast their savings.

We are a bootstrapped and profitable company, which gives us the freedom to determine our own path forward. It also allows us to provide competitive salaries and benefits to all our employees.

Perks of joining us include: working out of our beautiful office in sunny St. Petersburg, Florida; healthcare coverage for you and your family; option to work from home one day a week; retirement plan with match; unlimited sick time; generous vacation policy; cell phone and laptop reimbursement; annual learning budget to help you improve your skills and grow your network. In 2017, The Penny Hoarder ranked No. 2 on Entrepreneur's list of small-sized companies with the best cultures.

  • Company Name:
    The Penny Hoarder
  • Parent Company Name:
    Taylor Media Corp
  • Headquarters:
    300 1st Ave South, Suite 400 St. Petersburg, Florida 33701 United States
  • Office Locations:
    St. Petersburg, Florida
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPA, CPC, CPI, CPL
  • Web Publisher
  • Minimum Spend:
    $1001-$5000
  • Headline:
    How to Save & Make Extra Money
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Retail, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    The Penny Hoarder is where personal finance meets lifestyle. We have the ability to reach millions of people daily on their smartphones, tablets and computers to engage them with your brand, which leads to valuable new customers. Branded Content Imagine getting your product or service in front of 13 million monthly readers, including an astounding 5+ million Facebook fans! Present your brand’s message and value proposition in our 100% Share of Voice (SOV) branded content post or video. We also typically rank high for SEO, providing valuable additional support for your brand. Social Advertising We are experts at leveraging social platforms, including Facebook, Instagram, Pinterest, Snapchat, Twitter, etc. We manage all creative aspects, production, campaigns and optimization beyond what most publishers can deliver. We are focused on aligning your target audience by developing content through our distinct voice. Performance Advertising Do you want to acquire new customers on a performance basis? Similar to our brand solutions, we provide the platform, voice, audience and creative, along with the ability to scale campaigns quickly through a performance model. This is a great way to grow your customer base and build brand loyalty month over month. The majority of our content is simply fun, entertaining and helpful for our readers to enjoy. In addition, our editorial department screens potential advertising partners. We have a review process, and staffers often try out products themselves. It also comes down to disclosure. Our readers know we have to work with advertisers to make money (and keep the lights on!), so we’re always upfront and include disclaimers in content with advertiser dollars behind it.
  • Owned / Operated Properties
    thepennyhoarder.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Logan Riley
Tampa/St. Petersburg, Florida Area
Media Buyer, Social Media
Alixes Norman
Tampa/St. Petersburg, Florida Area
Account Manager
Curt Dailey
Tampa/St. Petersburg, Florida Area
Director of Advertising Operations
Site Traffic
  • 9895 Global Rank
  • 1841
    United States
  • 32.9M Estimated Visits
Traffic Sources
  • Search
    45.22%
  • Social
    32.11%
  • Direct
    16.96%
  • Referrals
    4.28%
  • Mail
    1.27%
  • Display
    0.15%
Geography Breakdown
  • United States
    86.70%
  • Canada
    1.93%
  • United Kingdom
    1.23%
  • India
    1.09%
  • Australia
    0.62%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 1M
    Email subscribers
  • 3.14M
    Facebook fans
  • 25k
    Twitter followers
  • 28k
    Instagram followers
  • 93k
    Pinterest followers
Desktop Display
  • 830k display total monthly uniques
  • 2M display total monthly impressions
Mobile Display
  • 4.8M mobile total monthly uniques
  • 9.7M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
52%
iOS
48%
Android
87%
Phone
13%
Tablet
Audience Demographics
34% male
66% female
Age
18
16%
18-24
11%
25-34
22%
35-44
21%
45-54
16%
55-64
10%
65+
4%
Income
$0k-$50k
59%
$50k-$100k
27%
$100k-$150k
9%
$150k+
5%
Education
No College
43%
College
46%
Grad School
11%
Reviews
Online Marketing Manager
Feb 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Penny Hoarder, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPL with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Penny Hoarder, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPL with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Penny Hoarder, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPL with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Advertising
The Penny Hoarder advertising reaches 32.9M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Penny Hoarder will allow you to reach consumers in industries or verticals such as Entertainment, Non-Profit, Financial Services, Health & Beauty, Retail, Healthcare, Mobile App Installs, Food & Beverage, Consumer Packaged Goods, Education, Travel & Leisure, eCommerce.

They are headquartered at 300 1st Ave South, Suite 400 St. Petersburg, Florida 33701 United States, and have 19 advertising & marketing contacts listed on Thalamus.