Publisher

The Outlook is the only Presbyterian magazine that publishes 26 issues a year and has the greatest reach into the Presbyterian Church (USA): Congregational leaders Pastors of the largest churches Pastors of all sizes of churches Ruling Elders Deacons Christian educators Student/Youth group leaders Music directors Influential theologians Seminary students PC (USA) leaders Pilgrimage leaders Camp directors Conference and convention planners Retreat directors Volunteers Publishers Mission leaders Pension and financial aid leaders Book buyers The mission of The Presbyterian Outlook is to provide the leadership of the Presbyterian Church (U.S.A.) its most trusted source of accurate reporting, insightful analysis, thought-provoking editorials, and congregational resources. We provide a comprehensive connecting point, forum and marketplace for the open exchange of ideas, resources and information, utilizing both print and electronic media. The Presbyterian Outlook’s Reader Profile Responsive Buyers 92% rely on the Outlook for news and events sponsored by the PC (USA) agencies 70% of the readers have responded to an ad promoting an event or a conference Well Educated: 97% are college educated 85% have a graduate degree 57% hold a divinity degree 74% are ordained ministers High Income: 70% of the households have annual incomes of $60,000 or more Big Spenders: 62% spend $100 or more a year on adult continuing education programs and materials 45% spend over $500 annually 75% have religious education material budgets with ranges from $500 to $3500 35% purchase materials that are distributed through the bulletin At least 60% are in need of adult religious education materials Technology Savvy: 83% have email addresses 65% spend one or more hours on line each day Big Readers: The average reader subscribes to 4.2 magazines 60% purchase 5 or more books annually 24% purchase 15 or more books annually 93% subscribe to newspapers Value Education: They recommend good liberal arts and theological divinity education programs 85% of the church leaders participate in religious continuing education programs each year Large Congregations: Readers’ average congregation has over 500 members Presbyterian Based: 86% have either worked or presently work for a Presbyterian Church

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