The Root is the premier news, opinion and culture site for African-American influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. From the team behind Slate and The Washington Post.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Black news, opinions, politics and culture
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics
  • Key Differentiator
    The Root boasts a wide audience of thought-leaders and influencers across the country. With a reach of approximately 2M monthly unique visitors, The Root has reach and depth into the African-American community. Our readership trusts The Root for bold, breaking and refreshing content. The Root offers a diverse suite of advertising products that we can tailor to meet our clients’ needs. We also pride ourselves on creating customized solutions to cater to more unique business objectives.
  • Owned / Operated Properties
    TheRoot.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 7581 Global Rank
  • 1518
    United States
  • 12.9M Estimated Visits
Traffic Sources
  • Referrals
    31.27%
  • Direct
    30.49%
  • Social
    20.33%
  • Search
    16.54%
  • Mail
    1.14%
  • Display
    0.23%
Geography Breakdown
  • United States
    78.91%
  • Canada
    4.44%
  • United Kingdom
    3.40%
  • Germany
    0.96%
  • Brazil
    0.85%
Powered by Similar web
Network Data
Email / Social Data
  • 844k
    Facebook fans
  • 275k
    Twitter followers
  • 6.5k
    Pinterest followers
Desktop Display
  • 2M display total monthly uniques
Reviews
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Root, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Root, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Root, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Root advertising reaches 12.9M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Root will allow you to reach consumers in industries or verticals such as Government & Politics.

They are headquartered at 1350 Connecticut Ave NW Washington, DC 20036 United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Root inventory partners include: amazon-adsystem.com, facebook.com, rubiconproject.com, indexexchange.com, adtech.com, aolcloud.net, advertising.com, google.com, yieldmo.com, openx.com, kargo.com, triplelift.com, criteo.com, amazon.com, aol.com, appnexus.com, smaato.com, freewheel.tv, teads.tv, pubmatic.com, rhythmone.com, adyoulike.com, sharethrough.com, undertone.com, loopme.com.