About
Your news at your fingertips, in print, online and mobile. The StarPhoenix has served Northern Saskatchewan since 1902 and is recognized and respected as a valued and trusted source for news and information. Renowned for its insight, The StarPhoenix is Saskatchewan’s ‘go to’ source for breaking news, reports on community issues and events, information and comprehensive topics that matter locally. It also provides a rich mixture of provincial, national and international news; sports, weather and editorial opinion served on a number of platforms, including print, online and mobile.
The StarPhoenix reaches 72% of the adult population in Saskatoon (CMA)* each week and offers integrated solutions to help advertisers effectively reach their target audiences. Dedicated to enhancing the quality of life in the communities it serves, The StarPhoenix is proud of its role in supporting community initiatives with like goals. The StarPhoenix is a division of Postmedia Network Inc.
- Company Name:The Star Phoenix.
(View Trends)
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Headquarters: (View Map)Saskatoon, Saskatchewan, Canada
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200 - 500 employees
Capabilities
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Desktop Display, Mobile Display, Email, Social
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CPM
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Web Publisher
- Headline:Publisher
- Key DifferentiatorOn Friday, October 17, 1902, G. Wesley Norman and his brother, Leonard, tugged at their Washington hand press to produce 1,000 copies of Saskatoon's newspaper, The Phoenix. The weekly was produced in a small frame building on 21st Street. The paper was then bought and sold a couple of times and was reborn in 1907 as the Daily Phoenix. It was published three times a week until 1909 when it became a daily and was renamed the Saskatoon Capital in 1910. In 1912 the paper was sold again to W. F. Herman and Talmage Lawson and its name was changed from the Capital to the Saskatoon Daily Star. During the 1920's a series of sales and purchases between newspaper owners in Saskatoon and Regina left Saskatoon with two daily papers, Saskatoon Daily Star and The Daily Phoenix. Then, on January 1st, 1928, the Sifton family, publishers of the Winnipeg Free Press bought and amalgamated the papers to form the Saskatoon Star-Phoenix. The Siftons owned the paper until it was purchased by Hollinger Newspapers in 1996. Hollinger was purchased by CanWest Global Communications Corp. in 2000. The StarPhoenix is now a division of Postmedia Network Inc.
Site Traffic
- 172669 Global Rank
- 5455 Canada
- 919 K Estimated Visits
Traffic Sources
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Search36.26%
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Direct31.32%
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Social28.36%
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Referrals3.81%
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Display0.14%
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Mail0.11%
Geography Breakdown
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91.19%
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4.52%
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0.50%
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0.49%
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0.40%
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Alexa Traffic Data
Global Rank
129,742
4,083
Links In Count
1,204
226
Canada Rank
6,068
1,680
Canada Page Views
66.7%
4.5%
Top Countries
- Canada 66.7%
- United States 11.2%
Top Sites Linking In
Top Search Keywords
- Industrial Goods and Services
- Batteries
Ad Intelligence
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Native0.00%
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Standard95.15%
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Direct4.85%
Ads Seen Recently
732
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Star Phoenix.
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
The Star Phoenix.
Device
Mobile
Dimensions
300x250
Dates Active
Jan 01, 2021 to Jan 01, 2021
The Star Phoenix.
Device
Mobile
Dimensions
other
Dates Active
Jan 01, 2021 to Apr 29, 2021
The Star Phoenix.
Device
Mobile
Dimensions
300x250
Dates Active
Feb 19, 2021 to Mar 17, 2021
The Star Phoenix.
Device
Mobile
Dimensions
300x250
Dates Active
Jan 15, 2021 to Apr 21, 2021
The Star Phoenix.
Device
Mobile
Dimensions
300x250
Dates Active
Jan 17, 2021 to Mar 01, 2021
Ad Exchange
Type
Publisher ID
Certification ID
indexexchange.com
reseller
184601
50b1c356f2c5c8fc
openx.com
reseller
539462051
6a698e2ec38604c6
indexexchange.com
reseller
181202
50b1c356f2c5c8fc
indexexchange.com
reseller
182960
50b1c356f2c5c8fc
indexexchange.com
reseller
184315
50b1c356f2c5c8fc
google.com
reseller
pub-0942427266003794
f08c47fec0942fa0
contextweb.com
direct
561679
89ff185a4c4e857c
rubiconproject.com
direct
17522
0bfd66d529a55807
mobfox.com
direct
74172
advertising.com
direct
24576
google.com
reseller
pub-5995202563537249
f08c47fec0942fa0
The Star Phoenix. advertising reaches 919k visitors across desktop and mobile web, in countries such as Canada, United States, Poland, United Kingdom, New Zealand. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Star Phoenix. will allow you to reach consumers in industries or verticals such as .
They are headquartered at Saskatoon, Saskatchewan, Canada, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Star Phoenix. inventory partners include: indexexchange.com, openx.com, google.com, contextweb.com, rubiconproject.com, mobfox.com, advertising.com, appnexus.com, emxdgt.com, rhythmone.com, spotx.tv, spotxchange.com, tremorhub.com, pubmatic.com, gumgum.com, lijit.com, sovrn.com, freeskreen.com, freewheel.tv, distroscale.com, coxmt.com, smaato.com, aolcloud.net, adtech.com, districtm.io.
The Star Phoenix. works with Advertising technology companies such as Turn, X Plus One, Brandscreen, LucidMedia, RadiumOne, Connexity, Mediaplex, Conversant, Chango, PointRoll, Evidon, eyeReturn, AppNexus, Google Adsense, Advertising.com, DoubleClick.Net, Videology, SiteScout, Rocket Fuel, Simpli.fi, Aggregate Knowledge, Atlas, DoubleVerify, Google Publisher Tag, MLN Advertising, Media Innovation Group, MyBuys, DemDex, Digilant, Google Remarketing, Flashtalking, Openads/OpenX, Yahoo Small Business, Integral Ad Science, Index Exchange, AudienceScience, IponWeb BidSwitch, Proclivity, LiveRail, Adap.TV, Adconion, Commission Junction, DoubleClick Bid Manager, Polar, Pubmatic, Rubicon Project, ContextWeb, Celtra, Criteo Publisher Marketplace, Criteo, BlueKai DMP, SpotXchange, BlueKai, Facebook Custom Audiences, Header Tag by Index Exchange, RevContent, Smaato Direct, Comet Cox Media Direct, AOL Direct, Google Direct, Lijit Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, FreeWheel Reseller, OpenX Direct, DistrictM Direct, FreeWheel Direct, AppNexus Direct, Tremor Video Direct, SpotXChange Direct, Sovrn Direct, OpenX Reseller, ContextWeb Reseller, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, Google Reseller, GumGum Reseller, AOL Reseller, OwnLocal, RhythmOne Direct, Google Inteactive Media Ads, SpotX, The Trade Desk, ADTECH, IndexExchange Reseller, IndexExchange Direct, Yahoo Ad Sync, ORC International Direct, ContextWeb Direct, RubiconProject Reseller, Amazon Ad System, Amazon Associates, Tapad, Magnetic, VINDICO, Adify, LKQD Reseller, Comet Cox Media Reseller, DynAdmic, GetIntent, Adhigh, Burst Media, GumGum, Eyeota, Narrative, Avocet, CogoCast, SmartAdServer Reseller, DistrictM Reseller, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, Sovrn Reseller, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Taboola Reseller, Fyber Reseller, 33 Across Direct, Teads Direct, AcuityAds, Twitter Ads, Drawbridge, Yieldmo, TripleLift, Retargetly, Dstillery, GumGum Direct, Converstand Media Direct, Google AdSense Integrator, Beeswax, Taboola, eXelate, Clickagy, Bidtellect, Taboola Sponsored Links, Adobe Audience Manager Sync, PubMatic Direct, Media.net, StackAdapt, Link Share, Bizo, Ad Tech Japan AOL, DistroScale Direct, Mobfox Direct, Insticator Direct, Telaria Direct, Quantum Native Solutions Direct, Somoaudience Direct, Mobile Ad Trading Direct, DynAdmic Reseller, EMX, MicroAd, Viafoura, DistroScale, Google Floodlight Counter, DistrictM, Research Now, Eye View Digital, RUN Ads, Blis, Infectious Media, Plista Direct, ZypMedia, AdGear, bRealtime, Freebit Admind, So-net Media, Geniee, Amazon Direct, LoopMe Reseller, Google Adsense Asynchronous, MaxPoint Interactive, LKQD Direct, Triple Lift Direct, Neustar AdAdvisor, Facebook Reseller, LinkedIn Ads, Sonobi Direct, Adform Reseller, ad.plus Direct, ShareThrough Direct, Sortable Direct, Yieldmo Direct, Undertone Direct, Improve Digital Direct, AdMan Direct, Criteo Direct, Yahoo Direct, BlockAdBlock, Prebid, Amazon Transparent Ad Marketplace, Beachfront Direct, Synacor Direct, Smaato Reseller, Media.net Direct, ShareThrough Reseller, Synacor Reseller, Yahoo Reseller, Telaria Reseller, Undertone Reseller, Media.net Reseller, SkimLinks, LiveIntent Direct, App-Ads.txt, Sovrn, The MediaGrid Direct, PressReader, AdMan Reseller, Yieldmo Reseller, Beachfront Reseller, Triple Lift Reseller, SmartAdServer Direct, AdYouLike Reseller, OneTag Reseller, comScore Activation.
They are headquartered at Saskatoon, Saskatchewan, Canada, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Star Phoenix. inventory partners include: indexexchange.com, openx.com, google.com, contextweb.com, rubiconproject.com, mobfox.com, advertising.com, appnexus.com, emxdgt.com, rhythmone.com, spotx.tv, spotxchange.com, tremorhub.com, pubmatic.com, gumgum.com, lijit.com, sovrn.com, freeskreen.com, freewheel.tv, distroscale.com, coxmt.com, smaato.com, aolcloud.net, adtech.com, districtm.io.
The Star Phoenix. works with Advertising technology companies such as Turn, X Plus One, Brandscreen, LucidMedia, RadiumOne, Connexity, Mediaplex, Conversant, Chango, PointRoll, Evidon, eyeReturn, AppNexus, Google Adsense, Advertising.com, DoubleClick.Net, Videology, SiteScout, Rocket Fuel, Simpli.fi, Aggregate Knowledge, Atlas, DoubleVerify, Google Publisher Tag, MLN Advertising, Media Innovation Group, MyBuys, DemDex, Digilant, Google Remarketing, Flashtalking, Openads/OpenX, Yahoo Small Business, Integral Ad Science, Index Exchange, AudienceScience, IponWeb BidSwitch, Proclivity, LiveRail, Adap.TV, Adconion, Commission Junction, DoubleClick Bid Manager, Polar, Pubmatic, Rubicon Project, ContextWeb, Celtra, Criteo Publisher Marketplace, Criteo, BlueKai DMP, SpotXchange, BlueKai, Facebook Custom Audiences, Header Tag by Index Exchange, RevContent, Smaato Direct, Comet Cox Media Direct, AOL Direct, Google Direct, Lijit Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, FreeWheel Reseller, OpenX Direct, DistrictM Direct, FreeWheel Direct, AppNexus Direct, Tremor Video Direct, SpotXChange Direct, Sovrn Direct, OpenX Reseller, ContextWeb Reseller, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, Google Reseller, GumGum Reseller, AOL Reseller, OwnLocal, RhythmOne Direct, Google Inteactive Media Ads, SpotX, The Trade Desk, ADTECH, IndexExchange Reseller, IndexExchange Direct, Yahoo Ad Sync, ORC International Direct, ContextWeb Direct, RubiconProject Reseller, Amazon Ad System, Amazon Associates, Tapad, Magnetic, VINDICO, Adify, LKQD Reseller, Comet Cox Media Reseller, DynAdmic, GetIntent, Adhigh, Burst Media, GumGum, Eyeota, Narrative, Avocet, CogoCast, SmartAdServer Reseller, DistrictM Reseller, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, Sovrn Reseller, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Taboola Reseller, Fyber Reseller, 33 Across Direct, Teads Direct, AcuityAds, Twitter Ads, Drawbridge, Yieldmo, TripleLift, Retargetly, Dstillery, GumGum Direct, Converstand Media Direct, Google AdSense Integrator, Beeswax, Taboola, eXelate, Clickagy, Bidtellect, Taboola Sponsored Links, Adobe Audience Manager Sync, PubMatic Direct, Media.net, StackAdapt, Link Share, Bizo, Ad Tech Japan AOL, DistroScale Direct, Mobfox Direct, Insticator Direct, Telaria Direct, Quantum Native Solutions Direct, Somoaudience Direct, Mobile Ad Trading Direct, DynAdmic Reseller, EMX, MicroAd, Viafoura, DistroScale, Google Floodlight Counter, DistrictM, Research Now, Eye View Digital, RUN Ads, Blis, Infectious Media, Plista Direct, ZypMedia, AdGear, bRealtime, Freebit Admind, So-net Media, Geniee, Amazon Direct, LoopMe Reseller, Google Adsense Asynchronous, MaxPoint Interactive, LKQD Direct, Triple Lift Direct, Neustar AdAdvisor, Facebook Reseller, LinkedIn Ads, Sonobi Direct, Adform Reseller, ad.plus Direct, ShareThrough Direct, Sortable Direct, Yieldmo Direct, Undertone Direct, Improve Digital Direct, AdMan Direct, Criteo Direct, Yahoo Direct, BlockAdBlock, Prebid, Amazon Transparent Ad Marketplace, Beachfront Direct, Synacor Direct, Smaato Reseller, Media.net Direct, ShareThrough Reseller, Synacor Reseller, Yahoo Reseller, Telaria Reseller, Undertone Reseller, Media.net Reseller, SkimLinks, LiveIntent Direct, App-Ads.txt, Sovrn, The MediaGrid Direct, PressReader, AdMan Reseller, Yieldmo Reseller, Beachfront Reseller, Triple Lift Reseller, SmartAdServer Direct, AdYouLike Reseller, OneTag Reseller, comScore Activation.
