96402.19410 websnapshot
4 The State (The McClatchy Company) Contacts
The State (The McClatchy Company)
News Publisher: South Carolina
Desktop Display, Email, Mobile Display, Social, Desktop Video

The State newspaper and www.TheState.com serve the greater Columbia, South Carolina, area including Richland County, Lexington County and the Midlands. The State also powers GoGamecocks.com, an online website devoted to University of South Carolina sports. The State Media Company also publishes specialty magazines (Go Gamecocks The Magazine and Carolina Bride) and special sections to connect advertisers with readers. Total Market Coverage products allow advertisers full market penetration in any week.

For a list of our current job openings, please use the following link: http://www.careerbuilder.com/jobs/company/c8b0g45ykwqpywqs5ys/the-state-media-company-jobs

  • Company Name:
    The State
  • Parent Company Name:
    The McClatchy Company
  • Headquarters:
    1401 Shop Road Columbia, SC 29201 United States
  • Office Locations:
    HQ: Columbia.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    News Publisher: South Carolina
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Technology
  • Key Differentiator
    The State is South Carolina's most honored newspaper, with special recognition for photography and coverage of sports, politics and public policy. The State was the only South Carolina newspaper awarded the Triple Crown by the Associated Press Sports Editors (APSE) for Sunday and special sections and digital sports coverage.
  • Owned / Operated Properties
    TheState.com
  • Targeting

    Behavioral

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 38726 Global Rank
  • 7163
    United States
  • 2.12M Estimated Visits
Traffic Sources
  • Direct
    43.73%
  • Search
    32.22%
  • Social
    17.42%
  • Referrals
    5.89%
  • Mail
    0.66%
  • Display
    0.07%
Geography Breakdown
  • United States
    95.55%
  • Canada
    0.73%
  • United Kingdom
    0.51%
  • Germany
    0.27%
  • India
    0.19%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 123k
    Facebook fans
  • 77k
    Twitter followers
  • 100
    Pinterest followers
Desktop Display
  • 700k display total monthly uniques
  • 2.2M display total monthly impressions
Mobile Display
  • 1.2M mobile total monthly uniques
  • 3.2M mobile monthly overall impressions
Audience Demographics
60% male
40% female
Age
18
10%
18-24
5%
25-34
15%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
45%
Grad School
25%
Reviews
Files
Add File
Creatives