About

The State newspaper and www.TheState.com serve the greater Columbia, South Carolina, area including Richland County, Lexington County and the Midlands. The State also powers GoGamecocks.com, an online website devoted to University of South Carolina sports. The State Media Company also publishes specialty magazines (Go Gamecocks The Magazine and Carolina Bride) and special sections to connect advertisers with readers. Total Market Coverage products allow advertisers full market penetration in any week.

For a list of our current job openings, please use the following link: http://www.careerbuilder.com/jobs/company/c8b0g45ykwqpywqs5ys/the-state-media-company-jobs

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    News Publisher: South Carolina
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Technology
  • Key Differentiator
    The State is South Carolina's most honored newspaper, with special recognition for photography and coverage of sports, politics and public policy. The State was the only South Carolina newspaper awarded the Triple Crown by the Associated Press Sports Editors (APSE) for Sunday and special sections and digital sports coverage.
  • Targeting

    Behavioral

Site Traffic
  • 31255 Global Rank
  • 5934
    United States
  • 2.19 M Estimated Visits
Traffic Sources
  • Search
    43.94%
  • Direct
    36.33%
  • Mail
    6.84%
  • Social
    6.76%
  • Referrals
    6.12%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 29,217
8,424
United States Rank 4,928
1,737
United States Page Views 94.4%
4.3%
Top Countries
Top Search Keywords
  • Products and Tools
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 1.88 Avg. Rating
  • 4 Total reviews
  • App Url: https://itunes.apple.com/app/the-state-newspaper/id556519379
  • App Support: http://thestate.com/support
  • Genre: News
  • Bundle ID: com.olive.ireader.TheState
  • App Size: 6.36 M
  • Version: 3.0.2
  • Release Date: September 6th, 2012
  • Update Date: September 27th, 2017

Description:

The State eEdition lets you read the The State newspaper on your mobile device just as it appears in print. You can flip through the pages and skim the headlines of South Carolina's leading source for local news. The app allows you to easily enlarge type, jump from section to section, and share articles on Facebook with the tap of a finger. And if you missed the paper one day, don’t worry; you can download editions from the past 14 days.

South Carolina's largest newspaper, The State is located in the state capitol of Columbia. The award-winning newspaper has been publishing since 1891, covering state government, breaking news, military news, academics and sports at The University of South Carolina, and local features. The State's news staff has won numerous national and international awards for reporting, writing, design and photography.

Sort by

NCTim

Dec 31, 2016

Great Format!

I like the fact that the newspaper online has a format that mirrors the print edition. Often I want to tell others where that a particular story is in the print addition and it's helpful to have the same layout. Most of the time it works just fine. Sometimes, like today, it has trouble downloading Pages at a certain point in the process. This is sporadic and only occasional so it doesn't bother me as much. I like the fact also that there is a history of newspapers available to search and review.

PinetreeRR

Oct 10, 2014

Terrible user experience

I read a lot of newspapers and magazines on my iPad. I have to say that this is by far the worst user experience of the bunch. Clearly The State does not want to encourage users to read its Digital edition based on how bad this reading experience is. Two years ago I made the decision to discontinue paper newspapers and magazines. I have never looked back. But likely will not renew my subscription here unless The State makes significant improvements to the user reading experience. And I will not go back to paper, so they will lose another another subscriber.

deathcap00

Jul 14, 2013

Could be better

Been waiting for Facebook and twitter sharing to work...come on devs, it shouldn't be hard to fix. This would really help get traffic to the site when people share your stories, easily 4-5 stars if that worked.

DebMang

Mar 13, 2013

App crashes

The app crashes when opening
Cordova
Apache Cordova is a platform for building native mobile applications using HTML, CSS and JavaScript.Apache Cordova is a mobile application development framework.
Assets Library Framework
In iOS and OS X, the Photos framework (formerly known as Assets Library framework) provides classes that support building photo editing extensions for the Photos app. In iOS, the Photos framework also provides direct access to the photo and video assets managed by the Photos app, including the iCloud Photo Library. Use this framework to retrieve assets for display and playback, edit their image or video content, or work with collections of assets such as albums, moments, and iCloud Shared Albums.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Telephony Framework
Use the Core Telephony framework to obtain information about a user’s home cellular service provider—that is, the provider with whom the user has an account. Carriers can use this information to write applications that provide services only for their own subscribers. You can also use this framework to obtain information about current cellular calls.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    23.11%
  • Standard
    75.20%
  • Direct
    1.69%
Ads Seen Recently
9,110
Longest Running Ad
The State
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other
The State
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300x250
The State
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The State
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300x250
The State
Device
Desktop
Dimensions
300x250
The State
Device
Mobile
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300x250
The State
Device
Mobile
Dimensions
none
The State
Device
Desktop
Dimensions
other
The State
Device
Desktop
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other
The State
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other
The State
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.net
reseller
282
59c49fa9598a0117
google.com
reseller
pub-7995104076770938
f08c47fec0942fa0
google.com
reseller
pub-9505823743978337
f08c47fec0942fa0
openx.com
direct
540922801
6a698e2ec38604c6
rhythmone.com
direct
1204009095
a670c89d4a324e47
pubmatic.com
direct
158926
5d62403b186f2ace
rubiconproject.com
direct
21840
0bfd66d529a55807
lkqd.net
reseller
282
59c49fa9598a0117
google.com
reseller
pub-7995104076770938
f08c47fec0942fa0
ndexexchange.com
reseller
184601
50b1c356f2c5c8fc
google.com
reseller
pub-6245227841947028
f08c47fec0942fa0
The State advertising reaches 2.19M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on The State will allow you to reach consumers in industries or verticals such as Sports, Healthcare, Technology, Government & Politics, Education, Health & Beauty, Financial Services, Food & Beverage, Entertainment; you can target them with parameters such as: Behavioral.

They are headquartered at Columbia, SC, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The State inventory partners include: lkqd.net, google.com, openx.com, rhythmone.com, pubmatic.com, rubiconproject.com, ndexexchange.com, coxmt.com, kqd.net, indexexchange.com, tremorhub.com, appnexus.com, smaato.com, advertising.com, t.brand-server.com, spotx.tv, spotxchange.com, subdomain=games.ledger-enquirer.com, subdomain=games.heraldonline.com, subdomain=games.bradenton.com, subdomain=games.sanluisobispo.com, subdomain=games.tri-cityherald.com, subdomain=games.sunherald.com, subdomain=games.mercedsunstar.com, subdomain=games.theolympian.com, subdomain=juegos.elnuevoherald.com, subdomain=games.bnd.com, subdomain=games.macon.com, subdomain=games.modbee.com, subdomain=games.islandpacket.com, subdomain=games.kentucky.com, subdomain=games.fresnobee.com, subdomain=games.bellinghamherald.com, subdomain=games.centredaily.com, subdomain=games.thenewstribune.com, subdomain=games.idahostatesman.com, subdomain=games.myrtlebeachonline.com, subdomain=games.thestate.com, subdomain=games.star-telegram.com, subdomain=games.kansas.com, subdomain=games.newsobserver.com, subdomain=games.charlotteobserver.com, subdomain=games.miamiherald.com, conversantmedia.com, telaria.com, smartadserver.com, gumgum.com, aps.amazon.com, liveintent.com, contextweb.com, connatix.com, behave.com, lijit.com, sovrn.com, districtm.io, media.net, nobid.io, triplelift.com, freewheel.tv, vhbx.co, springserve.com, vindicosuite.com, 33across.com, nativo.com, smartclip.net, adtech.com, aol.com, yahoo.com, criteo.com, my6sense.com, revcontent.com, tribalfusion.com, exponential.com, aolcloud.net, adform.com, improvedigital.com, mgid.com, adswizz.com, tritondigital.com, targetspot.com, advangelists.com, emxdgt.com, ad-generation.jp.

The State works with Advertising technology companies such as Dstillery, Audiotude, Google Publisher Tag, PointRoll, AdMeld, Centro, Tribal Fusion, Advertising.com, Aggregate Knowledge, Neustar AdAdvisor, Bizo, Zedo, Simpli.fi, Chango, SiteScout, ContextWeb, Google Adsense, Mediaplex, Adify, eXelate, BlueKai, Index Exchange, Upfront Digital Media, Rubicon Project, Real Media Group, Open AdStream, AppNexus, Media Innovation Group, 247 Media, Conversant, 161Media, Turn, DoubleClick.Net, Yield Manager, Openads/OpenX, Yahoo Small Business, CPX Interactive, The Trade Desk, Nativo, Facebook Exchange FBX, Brilig, Pubmatic, Rocket Fuel, Criteo, ADTECH, Videology, AcuityAds, Twitter Ads, X Plus One, Datonics, AOL-Time Warner Online Advertising, DemDex, Adap.TV, Drawbridge, Collective Media, AudienceScience, adInterax, RealVu, Choice Stream, Evidon, Adconion, AppNexus Segment Pixel, Experian, Dedicated Media, MLN Advertising, Flashtalking, AdGear, Integral Ad Science, Google Remarketing, MyBuys, eyeReturn, Commission Junction, Korrelate, BlueKai DMP, IponWeb BidSwitch, Crosswise, SpotXchange, Jumptap, MyBuys MyAds, Eyeota, Magnetic, RhythmOne, LiveRail, Connatix, DoubleClick Bid Manager, Burst Media, OpenDSP, adloox, Sourcepoint, Specific Media, VINDICO, Sekindo, Celtra, Forensiq, Walmart, Arrivalist, Right Media, StickyAds TV, NetSeer, Appier, Cliipa, Atlas, Prebid, AdSupply, Google Inteactive Media Ads, Tapad, Ads.txt, OpenX Direct, Connatix Direct, Teads Direct, Converstand Media Direct, RubiconProject Direct, Google Direct, DistrictM Direct, AppNexus Reseller, Sovrn Direct, Lijit Direct, AppNexus Direct, Nativo Direct, RubiconProject Reseller, SpotXChange Direct, Comet Cox Media Direct, LiveIntent Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, Google Reseller, Tremor Video Reseller, SpotXChange Reseller, AOL Reseller, Smaato Reseller, IndexExchange Direct, IndexExchange Reseller, RTK, DoubleVerify, Adobe Audience Manager Sync, DistrictM, Infolinks, Yahoo Ad Sync, Amazon Ad System, Amazon Associates, Exponential Direct, AOL Direct, Teads, SpringServe, Taboola, Improve Digital, Media.net, SkimLinks, Connexity, Beeswax, Avocet, DistrictM Reseller, ORC International Reseller, Lijit Reseller, Sonobi Reseller, Sovrn Reseller, Comet Cox Media Reseller, RhythmOne Reseller, LKQD Reseller, SpringServe Reseller, FreeWheel Reseller, IRIS.TV, Facebook Custom Audiences, Consumable, Sonobi, GetIntent, Adhigh, GumGum, Exponential Reseller, Converstand Media Reseller, Google AdSense Integrator, SmartAdServer Direct, ContextWeb Direct, PubMatic Direct, YieldBot Reseller, RhythmOne Direct, EMX, StackAdapt, Bidtellect, Amazon Reseller, Undertone Direct, Genesis Media Reseller, RTK Direct, Genesis Media Direct, Vhbx Reseller, Smartclip Reseller, Yieldlab Reseller, Native Ads Reseller, Consumable Direct, Revcontent Direct, Media.net Direct, Amazon Direct, IAB Tech Lab, AdRoll, Google Adsense Asynchronous, Technorati Media, Outbrain, Adelphic, ExactTarget, TripleLift, PHP Ads.