About

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    Osteen Publishing Company and The Sumter Item were founded by Hubert Graham Osteen on October 15, 1894, in Sumter, S.C. Today, six generations of the Osteen family have been involved in community newspapering for 159 years, one of the longest continuous family involvements in the United States. In 2011, the Osteens purchased three publications serving the Jacksonville, Fla., area. Clay Today and the Ponte Vedra Recorder are weekly newspapers, and Car Connection is a weekly magazine serving Jacksonville area automobile dealers. In 2012, the company purchased the weekly Las Cruces (New Mexico) Bulletin and its associated publications. In 2014, the company purchased Gulf Coast Newspapers LLC in Baldwin County, Alabama. Gulf Coast Newspapers consists of five separate newspapers serving the communities across Baldwin County, tourism related publications, a website dedicated to the Alabama Gulf Coast and a strong Facebook and Twitter presence. The newspapers are published under five different names: The (Fairhope) Courier, The Independent, The Baldwin Times, The Foley Onlooker and The (Gulf Shores) Islander.
Site Traffic
  • 190506 Global Rank
  • 37235
    United States
  • 329 K Estimated Visits
Traffic Sources
  • Search
    43.33%
  • Direct
    42.51%
  • Social
    13.36%
  • Referrals
    0.80%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 365,595
1,407
United States Rank 82,027
30,127
United States Page Views 91.7%
15.4%
Top Countries
Top Search Keywords
  • Sumter
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
The Sumter Item
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
direct
3863
f5ab79cb980f11d1
33across.com
reseller
0013300001hiq53aae
bbea06d9c4d2853c
rtk.io
direct
779
outbrain.com
direct
00a21a73b824ef65d72f9a71960a81e666
powerinbox.com
direct
3205
powerinbox.com
direct
2252
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
538959099
6a698e2ec38604c6
sovrn.com
reseller
260380
fafdf38b16bf6b2b
lijit.com
reseller
260380
fafdf38b16bf6b2b
The Sumter Item advertising reaches 329k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Switzerland. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Sumter Item will allow you to reach consumers in industries or verticals such as Entertainment, Clothing & Fashion, Government & Politics, Sports, Health & Beauty.

They are headquartered at Sumter, SC, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Sumter Item inventory partners include: appnexus.com, 33across.com, rtk.io, outbrain.com, powerinbox.com, rubiconproject.com, pubmatic.com, openx.com, sovrn.com, lijit.com, indexexchange.com, amxrtb.com, improvedigital.com, e-planning.net, luponmedia.com, spotx.tv, spotxchange.com, sharethrough.com, lemmatechnologies.com, emxdgt.com, rhythmone.com, onetag.com, google.com, media.net, gumgum.com, adyoulike.com, yahoo.com, districtm.io, ad-generation.jp, adtech.com, aps.amazon.com, contextweb.com, liqwid.com, video.unrulymedia.com, smartadserver.com, telaria.com, tremorhub.com, freewheel.tv, advertising.com, sekindo.com, lkqd.net, smartyads.com, my6sense.com, aol.com, lockerdome.com, avantisvideo.com, advangelists.com, synacor.com, ucfunnel.com, aralego.com, beachfront.com, verve.com, undertone.com, loopme.com, sonobi.com, springserve.com, groundtruth.com, rtbhouse.com, coxmt.com, distroscale.com, cedato.com, conversantmedia.com, insticator.com, connatix.com, ssp.ynxs.io, spoutable.com, bidtellect.com, engagebdr.com, cosmoshq.com, aniview.com, valo.ai, criteo.net, saambaa.com, yieldlift.com, valueclickmedia.com, aolcloud.net, amazon-adsystem.com.

The Sumter Item works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Aggregate Knowledge, Mediaplex, Korrelate, Media Innovation Group, Yahoo Small Business, AppNexus, Evidon, Atlas, The Trade Desk, Openads/OpenX, Google Adsense Asynchronous, ADTECH, Turn, Integral Ad Science, StickyAds TV, AdBlade Embed, Adblade, SpotXchange, Advertising.com, Adap.TV, Rubicon Project, RadiumOne, Walmart, Index Exchange, Adify, Flashtalking, MthSense, Google Publisher Tag, Infolinks, Yahoo Ad Sync, Rocket Fuel, AppNexus Segment Pixel, Consumable, Criteo, Amazon Ad System, Amazon Associates, IponWeb BidSwitch, Simpli.fi, SiteScout, Drawbridge, Burst Media, RUN Ads, Dstillery, Beeswax, Media.net, Magnetic, GumGum, Tapad, JustPremium, Adbrain, Adswizz, SkimLinks, Videology, Tribal Fusion, AcuityAds, DemDex, Adobe Audience Manager Sync, Connexity, Teads, Improve Digital, Nativo, TripleLift, eXelate, BlueKai, BlueKai DMP, NewsMax Feed Network, Polymorph, Link Share, DoubleVerify, Adstir, Ad Tech Japan AOL, 161Media, Yieldlab, Sonobi, ContextWeb, MyBuys MyAds, DynAdmic, GetIntent, Adhigh, MLN Advertising, RhythmOne, Taboola, Pubmatic, StackAdapt, Bidtellect, eyeReturn, AdGear, Eyeota, Appier, Falk Realtime, Sharethrough, Google AdSense Integrator, Smart Adserver, AdTheorent, Yieldmo, Sociomantic, Connatix, MicroAd, plista, AdMatrix, Tru Optik, Spoutable, DoubleClick Bid Manager, Eye View Digital, Insticator, Blis, Mobile Ad Trading, Google Inteactive Media Ads, Proclivity, Avocet, EMX, Adelphic, ZypMedia, Loopme, Adbutler, MaxPoint Interactive, BidTheatre, Adition, PLAYGROUND XYZ, bRealtime, Widespace, Caraytech e-planning, ClickCertain, BidSwitch, DistrictM, Clickagy, Native Ads, adtelligent, LifeStreet Media, Vuble, Technorati Media, SpringServe, Outbrain, Innovid, 33 Across Direct, AOL Direct, AdYouLike Direct, Amazon Direct, AppNexus Direct, ucfunnel Direct, AvantisVideo Direct, Beachfront Direct, Cedato Direct, Connatix Direct, ContextWeb Direct, Converstand Media Direct, DistrictM Direct, DistroScale Direct, E-Planning Direct, ORC International Direct, Google Direct, GumGum Direct, Improve Digital Direct, IndexExchange Direct, Insticator Direct, Lijit Direct, LKQD Direct, Lockerdome Direct, my6sense Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RTB House Direct, RubiconProject Direct, saambaa Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, SpotXChange Direct, SpringServe Direct, Synacor Direct, Telaria Direct, Tremor Video Direct, Undertone Direct, 33 Across Reseller, AOL Reseller, Amazon Reseller, AppNexus Reseller, ucfunnel Reseller, Beachfront Reseller, Cedato Reseller, ContextWeb Reseller, Converstand Media Reseller, Comet Cox Media Reseller, Criteo Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, OpenX Reseller, Outbrain Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, ShareThrough Reseller, SmartAdServer Reseller, SmartyAds Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Spoutable Reseller, SpringServe Reseller, Synacor Reseller, Telaria Reseller, Tremor Video Reseller, Undertone Reseller, Epsilon Reseller, Ads.txt, LoopMe Direct, Media.net Direct, Outbrain Direct, RTK Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, OneTag Reseller, Yahoo Reseller, Rich Audience Direct, Bidtellect Reseller, E-Planning Reseller, Smaato Reseller, PHP Ads, Open AdStream, Twitter Ads, Connectad Direct, OneTag Direct, Yahoo Direct, Adform Reseller, AdMan Reseller, Admixer Reseller, Mobfox Direct.