91858.14687 websnapshot

The Blade of Toledo, Ohio, is the daily, Pulitzer Prize-winning newspaper serving Northwest Ohio & Southeast Michigan. We've been in print for 175 years as the top news outlet in the area.

Information for advertisers:

The top news source in NW Ohio and SE Michigan. The Blade has a proven advertising reach and performance that is unmatched by any other media in the area. Call us at 419-724-6000

Give Us a Week, and We'll Tell Over 300,000 People How Great You Are

It's a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time.

And they are the active shoppers you want.

The Blade weekday/Sunday adult reader profile:

• Male – 49%, Female – 51%

• Median age – 46

• Advanced degree, college degree or some college – 52%

• Average household income – $44,135

The toledoblade.com adult reader profile:

• Male – 49.5%, Female – 50.5%

• Median age – 42

• Advanced degree, college degree or some college – 62%

• Average household income – $52,579 Zoom

The Blade/toledoblade.com reaches:

• 89% of luxury car owners

• 82% of people employed in a professional/technical field

• 88% of people who regularly work out at a health club

• 91% of those who shopped for sporting goods in the last four weeks

• 95% of those who golfed three or more times in the past year

• 83% of those who tended to a lawn or garden in the past year

• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months

• 80% of affluent working women with a household income of $75,000

• 98% of boat owners

Give us a week. We'll give you results.

SOURCE: Media Audit Dec. 2009 – Jan. 2010

Capabilities
  • Desktop Display
  • Mobile Display
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    145k monthly UV. If you are interested in reaching young, educated, and affluent adults with your advertising message, you've come to the right place – toledoblade.com. It's the # 1 read local media website in the Toledo market. Out of the total local market audience of 382,141 – toledoblade.com reached 145,634 adults age 18 + according to recent studies by The Media Audit.
  • Owned / Operated Properties
    ToledoBlade.com, ourtownsylvania.com, ourtownperrysburg.com
  • Mobile App Install Tracking Partners
    N/A
Site Traffic
  • 76976 Global Rank
  • 16647
    United States
  • 1.39M Estimated Visits
Traffic Sources
  • Direct
    43.96%
  • Search
    40.82%
  • Social
    8.88%
  • Referrals
    5.28%
  • Mail
    1.05%
  • Display
    0.01%
Geography Breakdown
  • United States
    88.60%
  • Canada
    1.40%
  • United Kingdom
    1.03%
  • Brazil
    0.66%
  • Germany
    0.50%
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Network Data
Country Breakdown
  • Canada
  • France
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 31.2k
    Facebook fans
  • 60k
    Twitter followers
Desktop Display
  • 316k display total monthly uniques
  • 1.87M display total monthly impressions
Mobile Display
  • 367k mobile total monthly uniques
  • 1.21M mobile monthly overall impressions
63%
iOS
37%
Android
Audience Demographics
51% male
49% female
Age
18
15%
18-24
5%
25-34
10%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
35%
College
45%
Grad School
20%
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