The-United-States-Chess-Federation-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The United States Chess Federation - Home Page
  • Key Differentiator
    Membership and Demographics The US Chess Federation has 85,000 members, of whom 35,000 are adults and 50,000 are youth or scholastic members. The population is predominantly male. Adult members are generally college-educated and affluent. Advertising Opportunities The USCF provides a number of advertising and sponsorship opportunities for advertisers interested in reaching this membership. All members have access to uschess.org, a Web-based community of chess fans and players of all levels. All adult members and youth and scholastic members over the age of 12 receive the monthly Chess Life magazine by mail, the highest circulation chess magazine in the world, now in its 67th year of publication. This magazine is also available on newsstands. USCF members who are twelve or younger receive Chess Life for Kids magazine on a bi-monthly basis by mail. The web site and both of the magazines offer advertising opportunities. These media properties are by the most effective means of reaching American chessplayers. Chess organizers may announce tournaments in the Tournament Life Announcements (TLA) section of Chess Life. Substantial discounts from the rates below are available to USCF Affiliates wishing to advertise USCF-rated chess tournaments. Advertising Rates uschess.org Web Advertising Time Homepage 468x60 1 month $600 2 months $1,150 3 months $1,690 6 months $3,420 Annual $6,100 Print Ads: Display and Direct Response Inserts Chess Life 1 2-5 6-9 10-12 Full pg $2690 $2585 $2480 $2370 2/3 $1815 $1745 $1670 $1600 1/2 $1490 $1430 $1370 $1310 1/3 $1035 $990 $950 $910 1/4 $820 $785 $755 $720 1/6 $590 $565 $540 $520 1/8 $455 $435 $420 $400 1/12 $315 $305 $295 $280 1inch $170 $160 $155 $145 Inserts Chess Life for Kids 1 Full pg $600 1/2 $350 1/3 $250 1/4 $200 1/6 140 Please contact us if you are interested in running the same ad in multiple combined issues of Chess Life and Chess Life for Kids. Technical Specifications Please download this pdf document, which includes all advertising technical specifications as well as a recap of the above rates. Tournament Announcements For Chess Life, the first six lines are $2 per line. Additional lines are $3 each. For Chess Life for Kids, the rates are $1 per line up to 8 lines then $2.00 per line for 9 or more lines. Closing Dates The closing date for print advertisements is the tenth of the month two months prior to the cover date. In any particular issue, the Tournament Announcements are for events occurring after the fourteenth of that month. Issues are mailed to readers in the last week of the month preceding the cover date and the online viewer version is available on the first of the month of the cover date (August 1 for August issue, etc). Sponsorships The USCF is interested in forming alliances and strategic relationships to promote chess playing in America. For information on sponsorships, please contact Joan DuBois at joandubois@uschess.org.
  • Owned / Operated Properties
    uschess.org
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 99718 Global Rank
  • 21756
    United States
  • 524k Estimated Visits
Traffic Sources
  • Direct
    48.84%
  • Search
    28.78%
  • Referrals
    17.21%
  • Social
    3.79%
  • Mail
    1.38%
  • Display
    0.00%
Geography Breakdown
  • United States
    91.23%
  • Canada
    0.86%
  • Czech Republic
    0.78%
  • United Kingdom
    0.67%
  • Australia
    0.47%
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Reviews
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The United States Chess Federation, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Czech Republic, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The United States Chess Federation, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Czech Republic, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The United States Chess Federation, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Czech Republic, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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