The Weather Company, an IBM Business, is the world's largest private weather enterprise, helping people make informed decisions – and take action – in the face of weather. The company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

The company delivers up to 26 billion forecasts daily. Its products ​include ​a top weather app on all major mobile platforms globally; the world’s largest network of personal weather stations; a top-20 U.S. website; the seventh most data-rich site in the world; one of the world’s largest IoT data platforms; and industry-leading business solutions.

Weather Means Business™. The world’s biggest brands in aviation, energy, insurance, media, and government rely on The Weather Company for data, technology platforms and services to help improve decision-making and respond to weather’s impact on business. For more, visit www.theweathercompany.com.

Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video, Mobile Display, Social
  • CPI
  • Ad Network
  • Headline:
    An IBM Business
  • Industries
    Technology, Mobile App Installs
  • Owned / Operated Properties
    theweathercompany.com
  • Mobile App Install Tracking Partners
    KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jeremy Hlavacek
Greater New York City Area
VP, Global Automated Monetization
Cameron Clayton
Greater Atlanta Area
CEO and General Manager
Carrie Seifer
Greater New York City Area
VP, CRO
Site Traffic
  • 931011 Global Rank
  • 242532
    United States
  • 78.2k Estimated Visits
Traffic Sources
  • Search
    59.95%
  • Direct
    23.69%
  • Referrals
    13.77%
  • Mail
    2.59%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    60.94%
  • Viet Nam
    8.22%
  • United Kingdom
    4.13%
  • Dominican Republic
    2.21%
  • Netherlands
    2.16%
Powered by Similar web
Network Data
Email / Social Data
  • 2.7k
    Facebook fans
  • 3.45M
    Twitter followers
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Weather Company, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, Viet Nam, United Kingdom, Dominican Republic, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Weather Company, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, Viet Nam, United Kingdom, Dominican Republic, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Apr 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Weather Company, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, Viet Nam, United Kingdom, Dominican Republic, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Files
Creatives
The Weather Company advertising reaches 78.2k visitors across desktop and mobile web, in countries such as United States, Viet Nam, United Kingdom, Dominican Republic, Netherlands. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Weather Company will allow you to reach consumers in industries or verticals such as Technology, Mobile App Installs.

They are headquartered at Brookhaven, Georgia, and have 253 advertising & marketing contacts listed on Thalamus.