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The Wirecutter (The New York Times)
The Wirecutter is a list of great technology
CPM
Last Edited by
Garrett Gan
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About

The Wirecutter, and its associated sites, are about helping people find the best gear to buy using dozens of hours of research of all available sources and our own testing. What’s different in how we do things is our directness in recommending people exactly what we would buy ourselves or recommend to our loved ones--we don’t ask people who are looking for our advice to click through multiple pages of reviews or meaningless industry news to exploit them for advertising inventory. We just give them our recommendation in a single page, and the evidence of why that is and why they should believe us, and let them them get on with their lives. It's that simple.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The Wirecutter is a list of great technology
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology
  • Key Differentiator
    Our readers love great gear, and they visit The Wirecutter and The Sweethome because they rely on us when they are actively in the market to purchase the best. We offer attractive packages that enable merchants and manufacturers to reach our readers through display advertising, sponsorships, special discounts, email, and more.
Site Traffic
  • 901283 Global Rank
  • 675907
    United States
  • 73.4 K Estimated Visits
Traffic Sources
  • Search
    34.88%
  • Referrals
    31.88%
  • Direct
    31.84%
  • Social
    1.40%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 3,629
401
Links In Count 1,476
54
United States Rank 996
77
United States Page Views 81.1%
0.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Full Service
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Wirecutter
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
lijit.com
direct
243293
fafdf38b16bf6b2b
sovrn.com
direct
243293
fafdf38b16bf6b2b
rubiconproject.com
direct
15544
0bfd66d529a55807
The Wirecutter advertising reaches 73.4k visitors across desktop and mobile web, in countries such as United States, India, Australia, France, Canada, United Kingdom. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Wirecutter will allow you to reach consumers in industries or verticals such as Technology.

They are headquartered at San Francisco, CA, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Wirecutter inventory partners include: rubiconproject.com, pubmatic.com, openx.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, criteo.com, google.com.

The Wirecutter works with Advertising technology companies such as Google Publisher Tag, Google Remarketing, Amazon Associates, SkimLinks, Real Media Group, Aggregate Knowledge, 247 Media, Adconion, The Trade Desk, Pubmatic, Openads/OpenX, Experian, ContextWeb, SpotXchange, Adap.TV, Index Exchange, DemDex, Evidon, VigLink, Open AdStream, Media Innovation Group, ADTECH, AppNexus, Yield Manager, BlueKai, Mediaplex, Conversant, Rubicon Project, Commission Junction, SAY Media Advertising, Atlas, Federated Media Publishing, DoubleClick.Net, X Plus One, RadiumOne, bRealtime, Integral Ad Science, YieldBot, Chango, Performance Horizon, SiteScout, Digilant, IponWeb BidSwitch, DoubleVerify, MyBuys, Amazon Ad System, Videology, Connexity, Rocket Fuel, Flashtalking, Criteo, AudienceScience, Yahoo Small Business, DoubleClick Bid Manager, Twitter Ads, Facebook Custom Audiences, BlueKai DMP, Facebook Exchange FBX, Advertising.com, Criteo Publisher Marketplace, BrightRoll, GumGum, Adobe Audience Manager Sync, Tribal Fusion, Specific Media, Switch Ads, Appier, Geniee, Yahoo Ad Sync, Burst Media, Sonobi, RUN Ads, Dstillery, Tapad, Improve Digital, adingo, Drawbridge, Smartclip, Google Adsense, Google AdSense Integrator, Narrativ, Ads.txt, Google Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, Link Share, eBay Partner Network, Outbrain, Affiliate Window, Criteo Direct, AWIN.
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Last Updated 4/16/24
The Wirecutter advertising reaches 73.4k visitors across desktop and mobile web, in countries such as United States, India, Australia, France, Canada, United Kingdom. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Wirecutter will allow you to reach consumers in industries or verticals such as Technology.

They are headquartered at San Francisco, CA, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Wirecutter inventory partners include: rubiconproject.com, pubmatic.com, openx.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, criteo.com, google.com.

The Wirecutter works with Advertising technology companies such as Google Publisher Tag, Google Remarketing, Amazon Associates, SkimLinks, Real Media Group, Aggregate Knowledge, 247 Media, Adconion, The Trade Desk, Pubmatic, Openads/OpenX, Experian, ContextWeb, SpotXchange, Adap.TV, Index Exchange, DemDex, Evidon, VigLink, Open AdStream, Media Innovation Group, ADTECH, AppNexus, Yield Manager, BlueKai, Mediaplex, Conversant, Rubicon Project, Commission Junction, SAY Media Advertising, Atlas, Federated Media Publishing, DoubleClick.Net, X Plus One, RadiumOne, bRealtime, Integral Ad Science, YieldBot, Chango, Performance Horizon, SiteScout, Digilant, IponWeb BidSwitch, DoubleVerify, MyBuys, Amazon Ad System, Videology, Connexity, Rocket Fuel, Flashtalking, Criteo, AudienceScience, Yahoo Small Business, DoubleClick Bid Manager, Twitter Ads, Facebook Custom Audiences, BlueKai DMP, Facebook Exchange FBX, Advertising.com, Criteo Publisher Marketplace, BrightRoll, GumGum, Adobe Audience Manager Sync, Tribal Fusion, Specific Media, Switch Ads, Appier, Geniee, Yahoo Ad Sync, Burst Media, Sonobi, RUN Ads, Dstillery, Tapad, Improve Digital, adingo, Drawbridge, Smartclip, Google Adsense, Google AdSense Integrator, Narrativ, Ads.txt, Google Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, Link Share, eBay Partner Network, Outbrain, Affiliate Window, Criteo Direct, AWIN.