The-Yucatan-Times-Advertising-Reviews-Pricing

Mission Statement: To serve the English-speaking community in the Yucatan Peninsula with information and advertising services that exceed the expectations of both readers and customers.

Vision: As the foremost English language online newspaper in the Yucatan Peninsula, we will ultimately grow our business model to the level of franchise targeting Mexican cities with a high concentrationof English-speaking expatriate community . As of March 2016 we have launched San Miguel Times new online newspaper.

Corporate Values

Innovation: Creating and enhancing editorial products and online advertising services.
Trust: Build trust with our readers and ensure our customers’ satisfaction.
Teamwork: Work together towards improving the editorial offerings and enhancing the advertising products and services for our readers’ and customers’ satisfaction.
Honesty: Publish daily news with integrity, truth, and clarity.
Objectivity: Always be neutral, never take sides in a conflict or controversy.

HISTORY OF THE YUCATAN TIMES

The online newspaper The Yucatan Times began operations on December 4, 2010, created by Mr. Raul Curmina Ponce de León and his wife Silvia as an English language news website with weekly updates. So it remained for 2 ½ years, when a group of investors decided to purchase the online newspaper. On September 15th 2013, The Yucatan Times begins a new era, appointing a Content Manager to lead a team of editors, updating the site on a daily basis, implementing a Social Media strategy and designating an Editorial Board consisting of prominent members of the Expatriate Community in Merida, installing its offices on the legendary Paseo de Montejo Avenue.

Currently, The Yucatan Times is an online newspaper that targets the English-speaking community in the Yucatan Peninsula, the rest of Mexico, as well as English speakers around the world who are looking at the Yucatan region as their next travel destination or place of residence. The Yucatan Times publishes the most important regional, national and international news of relevance to its readers.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Yucatan Times - Yucatan News, Politics, Economics and more...
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    If you’re looking for an online media that reaches an audience comprised of the most affluent and influential consumers, and that is growing every day, then look no further than The Yucatan Times. More and more people are turning to The Yucatan Times as their news and information source for the Yucatan, Campeche and Quintana Roo area, and they are staying longer, which means more exposure for your brand. The Yucatan Times receives an average of 120,000 visitors a month from Mexico, The US/Canada and the rest of the world, with an average page view of 2.5 pages per reader and consistently growing with increases month to month at a rate of 5% to 7%. As many advertisers know, advertising in growing trends yields better results than other mediums not expanding their reach. According to Quantcast, a company that monitors web traffic and trends, The Yucatan Times News is the most read news site in English serving the Yucatan Peninsula (Yucatan, Campeche and Quintana Roo). WHAT IS AN AVERAGE MONTH OR WEBSITE TRAFFIC FOR THE YUCATAN TIMES? Each month in 2015 and 2016 we have welcomed an average of 4,500 visitors out of those 2,000 are daily unique visitors to our news site. Since readership takes place in mobile or web which are personal tools, in global numbers, we are more efficient than a printed newspaper since through social networks, our shared content exceeds the “Pass along” average of 3 persons per printed unit. As an example: Each month we received an average 120,000 visits, out of these, an average of 6,491 interactions. This means about 18 interactions a day with the content, quite more than a regular printed “pass along” which is sharing the paper or magazine. We also have a higher OTS or “Opportunity to See” which is the average number of opportunities that a specific target group has to contact and be exposed to a campaign or advertisement. Available Ad Space: “Our ad prices are currently set based on the average monthly income each position generates with ad sales through Google and companies such as Triple Lift“ -These banner ads are displayed on our home page- *All our spaces if bought through Google or other search engines could average a price of $57.76 USD a week, straight with us you can get an specific, segmented audience at a lower price! Horizontal Superior: 600X90 px – This banner is located on the top of every page on TYT. Horizontal Medio: 728X90 px: (This banner is currently under a one-year contract). Skyscrapper: 300X500 px – These sponsor logo banners are displayed on our home page. -These banner ads are displayed on our indexed internal pages- Banner Lateral: 300X250 px – This banner is located inside each news story on TYT. “Footer Ad”: 600X300 px – This is one of our most requested spaces, is located below the notes. It is available to any brand business. “Fullbanner“: 900 X 500 px – This screen size banner pops up for 8 seconds on any page whenever a user access the website. Advertorial: Advertisement content about a business, brand or product in the style of an editorial or objective journalistic article. Facts about banner ads on TYT: All of our banners are visible on computers, tablets or smartphones (iOs, Android). For an additional fee, The Yucatan Times offers a non-competitive policy, meaning your sponsorship of our news site could be the only one in your industry. (i.e. if you are a real estate company your banner will be the only real estate banner on our website) How do people find our website? Typically before 10 AM each day we have already welcomed 1,500 visits to our website. Our second referrer is social media, this includes Facebook, Twitter, Instagram. We utilize social media networks as referrers to our website. Google searches represent the 3rd most common referrer of traffic to our website. Google News represents the 4th most common referrer, we are the only local English language publication that is part of the Google News Network. Direct traffic is our 5th most common referrer, meaning people typing theyucatantimes.com directly into their browser. Send us an email to editor@theyucatantimes.com and we will get right back to you immediately!
  • Owned / Operated Properties
    theyucatantimes.com
Site Traffic
  • 351668 Global Rank
  • 122980
    United States
  • 249k Estimated Visits
Traffic Sources
  • Search
    67.51%
  • Direct
    20.36%
  • Social
    10.36%
  • Referrals
    1.74%
  • Mail
    0.02%
  • Display
    0.00%
Geography Breakdown
  • United States
    40.95%
  • Mexico
    25.35%
  • Canada
    5.87%
  • United Kingdom
    4.23%
  • Germany
    2.86%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Mexico
  • Canada
  • United Kingdom
Email / Social Data
  • 4.01k
    Facebook fans
Desktop Display
  • 13.6k display total monthly uniques
  • 29.4k display total monthly impressions
Mobile Display
  • 18.2k mobile total monthly uniques
  • 32.7k mobile monthly overall impressions
Audience Demographics
56% male
44% female
Age
18
10%
18-24
10%
25-34
20%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
30%
$100k-$150k
15%
$150k+
15%
Education
No College
30%
College
45%
Grad School
25%
Reviews
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Yucatan Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Yucatan Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Yucatan Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Yucatan Times advertising reaches 249k visitors across desktop and mobile web, in countries such as United States, Mexico, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Yucatan Times will allow you to reach consumers in industries or verticals such as Government & Politics, Telecommunications, Technology, Consumer Packaged Goods, Travel & Leisure, Sports, Financial Services, Health & Beauty, eCommerce, Healthcare, Non-Profit, Food & Beverage.

They have 3 advertising & marketing contacts listed on Thalamus.