About

Mission Statement: To serve the English-speaking community in the Yucatan Peninsula with information and advertising services that exceed the expectations of both readers and customers.

Vision: As the foremost English language online newspaper in the Yucatan Peninsula, we will ultimately grow our business model to the level of franchise targeting Mexican cities with a high concentrationof English-speaking expatriate community . As of March 2016 we have launched San Miguel Times new online newspaper.

Corporate Values

Innovation: Creating and enhancing editorial products and online advertising services.
Trust: Build trust with our readers and ensure our customers’ satisfaction.
Teamwork: Work together towards improving the editorial offerings and enhancing the advertising products and services for our readers’ and customers’ satisfaction.
Honesty: Publish daily news with integrity, truth, and clarity.
Objectivity: Always be neutral, never take sides in a conflict or controversy.

HISTORY OF THE YUCATAN TIMES

The online newspaper The Yucatan Times began operations on December 4, 2010, created by Mr. Raul Curmina Ponce de León and his wife Silvia as an English language news website with weekly updates. So it remained for 2 ½ years, when a group of investors decided to purchase the online newspaper. On September 15th 2013, The Yucatan Times begins a new era, appointing a Content Manager to lead a team of editors, updating the site on a daily basis, implementing a Social Media strategy and designating an Editorial Board consisting of prominent members of the Expatriate Community in Merida, installing its offices on the legendary Paseo de Montejo Avenue.

Currently, The Yucatan Times is an online newspaper that targets the English-speaking community in the Yucatan Peninsula, the rest of Mexico, as well as English speakers around the world who are looking at the Yucatan region as their next travel destination or place of residence. The Yucatan Times publishes the most important regional, national and international news of relevance to its readers.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Yucatan Times - Yucatan News, Politics, Economics and more...
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    If you’re looking for an online media that reaches an audience comprised of the most affluent and influential consumers, and that is growing every day, then look no further than The Yucatan Times. More and more people are turning to The Yucatan Times as their news and information source for the Yucatan, Campeche and Quintana Roo area, and they are staying longer, which means more exposure for your brand. The Yucatan Times receives an average of 120,000 visitors a month from Mexico, The US/Canada and the rest of the world, with an average page view of 2.5 pages per reader and consistently growing with increases month to month at a rate of 5% to 7%. As many advertisers know, advertising in growing trends yields better results than other mediums not expanding their reach. According to Quantcast, a company that monitors web traffic and trends, The Yucatan Times News is the most read news site in English serving the Yucatan Peninsula (Yucatan, Campeche and Quintana Roo). WHAT IS AN AVERAGE MONTH OR WEBSITE TRAFFIC FOR THE YUCATAN TIMES? Each month in 2015 and 2016 we have welcomed an average of 4,500 visitors out of those 2,000 are daily unique visitors to our news site. Since readership takes place in mobile or web which are personal tools, in global numbers, we are more efficient than a printed newspaper since through social networks, our shared content exceeds the “Pass along” average of 3 persons per printed unit. As an example: Each month we received an average 120,000 visits, out of these, an average of 6,491 interactions. This means about 18 interactions a day with the content, quite more than a regular printed “pass along” which is sharing the paper or magazine. We also have a higher OTS or “Opportunity to See” which is the average number of opportunities that a specific target group has to contact and be exposed to a campaign or advertisement. Available Ad Space: “Our ad prices are currently set based on the average monthly income each position generates with ad sales through Google and companies such as Triple Lift“ -These banner ads are displayed on our home page- *All our spaces if bought through Google or other search engines could average a price of $57.76 USD a week, straight with us you can get an specific, segmented audience at a lower price! Horizontal Superior: 600X90 px – This banner is located on the top of every page on TYT. Horizontal Medio: 728X90 px: (This banner is currently under a one-year contract). Skyscrapper: 300X500 px – These sponsor logo banners are displayed on our home page. -These banner ads are displayed on our indexed internal pages- Banner Lateral: 300X250 px – This banner is located inside each news story on TYT. “Footer Ad”: 600X300 px – This is one of our most requested spaces, is located below the notes. It is available to any brand business. “Fullbanner“: 900 X 500 px – This screen size banner pops up for 8 seconds on any page whenever a user access the website. Advertorial: Advertisement content about a business, brand or product in the style of an editorial or objective journalistic article. Facts about banner ads on TYT: All of our banners are visible on computers, tablets or smartphones (iOs, Android). For an additional fee, The Yucatan Times offers a non-competitive policy, meaning your sponsorship of our news site could be the only one in your industry. (i.e. if you are a real estate company your banner will be the only real estate banner on our website) How do people find our website? Typically before 10 AM each day we have already welcomed 1,500 visits to our website. Our second referrer is social media, this includes Facebook, Twitter, Instagram. We utilize social media networks as referrers to our website. Google searches represent the 3rd most common referrer of traffic to our website. Google News represents the 4th most common referrer, we are the only local English language publication that is part of the Google News Network. Direct traffic is our 5th most common referrer, meaning people typing theyucatantimes.com directly into their browser. Send us an email to editor@theyucatantimes.com and we will get right back to you immediately!
Site Traffic
  • 220527 Global Rank
  • 71407
    United States
  • 478 K Estimated Visits
Traffic Sources
  • Search
    73.31%
  • Direct
    18.49%
  • Social
    3.84%
  • Referrals
    3.44%
  • Mail
    0.91%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 128,603
4,657
Pakistan Rank 7,486
78,143
Pakistan Page Views 44.7%
5.1%
Top Countries
Top Search Keywords
  • New York City
Ad Intelligence
  • Native
    0.00%
  • Standard
    99.93%
  • Direct
    0.07%
Ads Seen Recently
2,857
Longest Running Ad
The Yucatan Times
Device
Desktop
Dimensions
other
The Yucatan Times
Device
Mobile
Dimensions
300x250
The Yucatan Times
Device
Desktop
Dimensions
728x90
The Yucatan Times
Device
Desktop
Dimensions
728x90
The Yucatan Times
Device
Mobile
Dimensions
300x250
The Yucatan Times
Device
Desktop
Dimensions
728x90
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
onetag.com
direct
662878e3c9dda18
lijit.com
direct
245697-eb
fafdf38b16bf6b2b
lijit.com
direct
245697
fafdf38b16bf6b2b
sovrn.com
direct
245697
fafdf38b16bf6b2b
conversantmedia.com
direct
41784
03113cd04947736d
33across.com
direct
0010b00002zoryhaan
bbea06d9c4d2853c
emxdgt.com
direct
1471
1e1d41537f7cad7f
google.com
reseller
pub-7734005103835923
f08c47fec0942fa0
appnexus.com
reseller
10605
f5ab79cb980f11d1
advertising.com
reseller
28836
krushmedia.com
direct
ajxf6r177a9m6catvk
The Yucatan Times advertising reaches 478k visitors across desktop and mobile web, in countries such as United States, Mexico, Brazil, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on The Yucatan Times will allow you to reach consumers in industries or verticals such as Non-Profit, Travel & Leisure, Financial Services, Health & Beauty, Healthcare, Government & Politics, Consumer Packaged Goods, Technology, eCommerce, Sports, Food & Beverage, Telecommunications.

They have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Yucatan Times inventory partners include: onetag.com, lijit.com, sovrn.com, conversantmedia.com, 33across.com, emxdgt.com, google.com, appnexus.com, advertising.com, krushmedia.com, indexexchange.com, amxrtb.com, axonix.com, smartadserver.com, pubmatic.com, openx.com, betweendigital.com, rubiconproject.com, adform.com, spotx.tv, spotxchange.com, relappro.com, contextweb.com, aolcloud.net, aol.com, adtech.com, adyoulike.com, pubnative.net, smaato.com, rhythmone.com, xad.com, yahoo.com, sunmedia.tv, districtm.io, ad-generation.jp, aps.amazon.com, criteo.com, triplelift.com, freewheel.tv, richaudience.com, tremorhub.com, loopme.com, groundtruth.com.

The Yucatan Times works with Advertising technology companies such as DoubleClick.Net, Google Adsense, BridgeTrack, AppNexus, Visible Measures, TripleLift, Advertising.com, Google Publisher Tag, Adap.TV, Ads.txt, Google Reseller, PubMatic Reseller, AOL Reseller, ContextWeb Reseller, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, AppNexus Reseller, Google Inteactive Media Ads, Amazon Ad System, Prebid, Turn, Magnetic, Rocket Fuel, Eye View Digital, Rubicon Project, Adify, SpotX, Yahoo Small Business, Adition, MBR Targeting, Improve Digital, Index Exchange, AppNexus Direct, SpotXChange Direct, RubiconProject Reseller, OpenX Reseller, YieldBot Reseller, LKQD Reseller, SpotXChange Reseller, SpringServe Reseller, AOL Direct, IndexExchange Direct, DistrictM Direct, SmartAdServer Reseller, Tremor Video Reseller, IndexExchange Reseller, FreeWheel Reseller, PulsePoint Reseller, Improve Digital Reseller, Exponential Reseller, SmartAdServer Direct, ContextWeb Direct, PubMatic Direct, RubiconProject Direct, Sovrn Direct, LKQD Direct, Exponential Direct, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, Sovrn Reseller, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Taboola Reseller, Fyber Reseller, 33 Across Direct, GumGum Direct, Converstand Media Direct, Google Direct, Adform Reseller, Adform Direct, Smaato Reseller, Google AdSense Integrator, Google Adsense Asynchronous, Media Innovation Group, Walmart, Amazon Direct, Truvid Reseller, Genesis Media Reseller, SunMedia Direct, Ooyala Reseller, Rich Audience Direct, Experian Reseller, Vuble Direct, Vuble Reseller, ucfunnel Direct, Insticator Direct, Somoaudience Direct, Mobile Ad Trading Direct, E-Planning Direct, Primis Reseller, Native Ads Reseller, Mobfox Direct, SmartyAds Direct, Connectad Direct, AerServ Reseller, Mobfox Reseller, Caraytech e-planning, Pubmatic, Criteo, Drawbridge, Yahoo Ad Sync, The Trade Desk, IponWeb BidSwitch, Tribal Fusion, Simpli.fi, RUN Ads, AdMatrix, Smart Adserver, Criteo Direct, GroundTruth Reseller, LoopMe Reseller, Undertone Direct, OpenX Direct, Lijit Direct, Telaria Reseller, AdYouLike Reseller, RelapPro, Yahoo Reseller, Rich Audience, Aggregate Knowledge, SpotXchange, Neustar AdAdvisor, Between Digital Direct, OneTag Direct, Triple Lift Direct, Sunmedia, Amazon Transparent Ad Marketplace, ORC International Direct, Teads Direct, Yahoo Direct, GumGum Reseller, AdMan Reseller, Yieldmo Reseller, FLoC, RhythmOne Direct, ShareThrough Reseller, Beachfront Reseller, The MediaGrid Reseller, AdMan Direct, LoopMe Direct, The MediaGrid Direct, OneTag Reseller.