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TheAA.ie – Ireland’s trusted provider of Motor, Home & Travel Services

TheAA.ie is one of Ireland’s leading consumer services businesses – specialising in Home, Motor and Travel services and insurance. With more than half a million customers, AA Ireland provides emergency rescue and breakdown cover for people in their homes and on the road, as well as providing insurance for more than 200,000 customers.

AA also provides helpful, reliable information to help consumers. AA’s Roadwatch service provides up-to-the-minute traffic and travel information through live broadcasts, online and social media while the website is packed with consumer information about home, car and travel matters, alongside practical tips and advice. Their online RoutePlanner includes over 12 million detailed routes per year for Irish users, enabling people to find the easiest way to their destination.

Being a member of AA also has its privileges and will save you money, right across the board. The AA's customers enjoy an exclusive range of benefits, including discounts on AA Insurance prices, along with discounts in fuel prices, retail outlets, day trips, hotel breaks, tourist attractions and much more.
From their heritage representing motorists to their 21st century role, the AA not only researches consumer needs, but also champions those needs.

TheAA.ie employs 480 people across the country in its growing team.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Breakdown Cover, Insurance, Route Planner
  • Key Differentiator
    24/7 roadside assistance, 365 days a year 8 out of 10 cars fixed by the roadside
  • Owned / Operated Properties
    theaa.com
Site Traffic
  • 12607 Global Rank
  • 499
    United Kingdom
  • 7.39M Estimated Visits
Traffic Sources
  • Search
    66.75%
  • Direct
    28.10%
  • Referrals
    3.29%
  • Mail
    1.45%
  • Social
    0.25%
  • Display
    0.17%
Geography Breakdown
  • United Kingdom
    95.41%
  • United States
    0.58%
  • Ireland
    0.28%
  • France
    0.24%
  • Spain
    0.22%
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