TheDay-Connecticut-Advertising-Reviews-Pricing

Serving eastern Connecticut and beyond...

The Day Publishing Company, established in 1881 by John A. Tibbits, publishes The Day, a daily newspaper covering a 20-town region in eastern Connecticut with a daily and Sunday readership of nearly 100,000, and theday.com, a website generating more than 4 million page views a month.

The Day Publishing Company also publishes Mystic Country magazine, the official annual visitors guide for the region with a circulation of 250,000; Go Westerly, an annual tourism magazine with a circulation of 60,000; Sound & Country, an in-market tourism tabloid published three times a year with a circulation of 30,000. The company also runs Day Printing, a division specializing in commercial printing, graphics and bindery services.

The Day Publishing Company owns Shore Publishing, LLC, which publishes seven weekly community newspapers from East Haven to Old Saybrook, with a combined circulation of nearly 75,000. The company also owns The Times Community News Group, a group of eight weekly publications serving towns east of the Connecticut River to Pawcatuck, with a combined circulation of nearly 80,000.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Sports
  • Key Differentiator
    By offering a wide range of print publications, websites and behavioral targeting solutions, The Day Publishing Company connects advertisers to hundreds of thousands of readers throughout eastern Connecticut. No other media company in eastern Connecticut matches The Day's household coverage. According to a 2011 study from the Audit Bureau of Circulations and American Opinion Research, The Day and theday.com combine to reach 143,900, or 79%, of New London County adults over the past 30 days. The Day ranks first in New England and among the top ten markets in the United States for net combined audience. Let us put our powerful reach to work for you! Take a look at our wide array of digital and print products, including seasonal, niche, and tourism publications serving the Connecticut Shore. Contact us for a free consultation on how The Day Publishing Company can deliver your message to your audience. 2014 Media Kit Our Products Contact Us Rate Cards/Policies Print Ad Sizes (PDF) Web Ad Specs (PDF) Mobile Specs (PDF) 2014 Custom Publications Calendar (PDF)
  • Owned / Operated Properties
    theday.com
Site Traffic
  • 173420 Global Rank
  • 34773
    United States
  • 455k Estimated Visits
Traffic Sources
  • Direct
    54.07%
  • Search
    28.70%
  • Social
    8.38%
  • Referrals
    4.64%
  • Mail
    4.17%
  • Display
    0.05%
Geography Breakdown
  • United States
    95.24%
  • United Kingdom
    1.03%
  • Japan
    0.44%
  • Brazil
    0.37%
  • Canada
    0.25%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 17k
    Facebook fans
  • 21k
    Twitter followers
  • 2k
    Instagram followers
  • 500
    Pinterest followers
Reviews
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheDay Connecticut, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Japan, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheDay Connecticut, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Japan, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheDay Connecticut, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Japan, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
TheDay Connecticut advertising reaches 455k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Japan, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on TheDay Connecticut will allow you to reach consumers in industries or verticals such as Food & Beverage, Sports, Government & Politics, Entertainment.

They are headquartered at United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, TheDay Connecticut inventory partners include: google.com, subdomain=games.theday.com, appnexus.com, adtech.com, criteo.net, indexexchange.com, media.net, openx.com, rubiconproject.com, springserve.com, valueclickmedia.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, bidfluence.com, sonobi.com, spotx.tv, spotxchange.com, sharethrough.com, tremorhub.com, yieldlab.net, nativeads.com, lkqd.com, lkqd.net, saambaa.com, 33across.com, aolcloud.net, criteo.com, amazon.com, districtm.io, x.fidelity-media.com, carambo.la, rhythmone.com, smartadserver.com, vertoz.com, adform.com, adyoulike.com, conversantmedia.com, jadserve.postrelease.com, synacor.com, bidtellect.com, zemanta.com, pubnative.net, content-ad.net, revcontent.com, spoutable.com, emxdgt.com, rtk.io, outbrain.com, advertising.com, fyber.com, freewheel.tv, sekindo.com, insticator.com, brightcom.com, nextmillennium.io, liqwid.com.