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This or That is the comparison website that keeps you up to date on the most talked about topics around the interwebs, allowing you to "own the watercooler." We also let you create and vote on comparisons for anything and everything, making it easy for you to ask your friends (or the internet) for help deciding anything.

Capabilities
  • Desktop Display
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    This or That was created to help people make choices with the Internet by their side. We bring together editorial and user-generated media so that you can "own the watercooler" in a fun and offbeat way and stay current on the hot trends and topics buzzing across the globe. We launched the site in May 2010 and are privately funded. Our team is big enough to fit comfortably inside a compact car, provided we're not wearing any bulky clothing.
  • Owned / Operated Properties
    thisorthat.com
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