About

THISDAY is published by Leaders and Company Limited. It hit newsstands on January 22, 1995 and quickly carved out a niche for itself in business and political reporting and for breaking big news stories. It soon became Nigeria's newspaper of record.

Today, THISDAY remains the preferred newspaper among the business, political and diplomatic elite, and is easily the most recognisable and influential national media brand globally. It is also the corporate and political advertiser’s first choice.

THISDAY breaks the news first: from the story of the first arrests over the 1995 coup which lead to the imprisonment of Olusegun Obasanjo and the late Shehu Musa Yar’Adua; the death of Nigeria’s first president, Dr Nnamdi Azikiwe, which all other media missed; to the newspaper’s exclusive on the recovery of the Abacha billions and several more, day after day. In line with its avowed commitment to democracy, THISDAY was at the forefront of the battle against dictatorial military rule for which its reporters were invariably detained and harassed. The Chairman and Editor-in-Chief was detained in 1997 at the Department of Military Intelligence (DMI) for seven days under Abacha. The Chairman later went into self-exile.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    THISDAY is published by THISDAY Newspapers Limited. It hit newsstands on January 22, 1995 and quickly carved out a niche for itself in business and political reporting and for breaking big news stories. It soon became Nigeria's newspaper of record.
Site Traffic
  • 21591 Global Rank
  • 83
  • 3.65 M Estimated Visits
Traffic Sources
  • Direct
    44.40%
  • Search
    42.62%
  • Referrals
    8.27%
  • Social
    3.39%
  • Mail
    1.32%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 9,404
56
Nigeria Rank 86
12
Nigeria Page Views 95.3%
4.7%
Top Countries
Top Search Keywords
  • Hospitality
  • Restaurant Chains
  • Burgers
  • Burger King
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 50 K Downloads
  • 10 SDKs
  • 4.07 Avg. Rating
  • 65 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.app.p4983BD
  • App Support: http://www.thisdaylive.com
  • Genre: news_and_magazines
  • Bundle ID: com.app.p4983BD
  • App Size: 25.3 M
  • Version: 5
  • Release Date: March 18th, 2016
  • Update Date: December 23rd, 2018

Description:

Founded on January 22, 1995, THISDAY is published by THISDAY NEWSPAPERS LTD., 35 Creek Road Apapa, Lagos, Nigeria with offices in 36 states of Nigeria , the Federal Capital Territory and around the world. It is Nigerias most authoritative news media available on all platforms for the political, business, professional and diplomatic elite and broader middle classes while serving as the meeting point of new ideas, culture and technology for the aspirationals and millennials. The newspaper is a public trust dedicated to the pursuit of truth and reason covering a range of issues from breaking news to politics, business, the markets, the arts, sports and community to the crossroads of people and society.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    67.07%
  • Standard
    32.93%
  • Direct
    0.00%
Ads Seen Recently
3,517
Longest Running Ad
Thisday Live
Device
Desktop
Dimensions
other
Thisday Live
Device
Desktop
Dimensions
300x250
Thisday Live
Device
Desktop
Dimensions
300x250
Thisday Live
Device
Desktop
Dimensions
300x250
Thisday Live
Device
Mobile
Dimensions
300x250
Thisday Live
Device
Mobile
Dimensions
300x250
Thisday Live
Device
Desktop
Dimensions
other
Thisday Live
Device
Desktop
Dimensions
other
Thisday Live
Device
Desktop
Dimensions
other
Thisday Live
Device
Desktop
Dimensions
other
Thisday Live
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
157150
5d62403b186f2ace
openx.com
reseller
540191398
6a698e2ec38604c6
amazon-adsystem.com
direct
713b5f85-602b-49d9-a3b8-33750c16a4fc
aolcloud.net
reseller
9993
adtech.com
reseller
9993
google.com
reseller
pub-9557089510405422
f08c47fec0942fa0
emxdgt.com
reseller
326
1e1d41537f7cad7f
indexexchange.com
reseller
185506
rhythmone.com
reseller
2439829435
a670c89d4a324e47
openx.com
reseller
539392223
6a698e2ec38604c6
openx.com
reseller
537120563
6a698e2ec38604c6
Thisday Live advertising reaches 3.65M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, South Africa. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Thisday Live will allow you to reach consumers in industries or verticals such as .

They are headquartered at Lagos, Lagos, Nigeria, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Thisday Live inventory partners include: pubmatic.com, openx.com, amazon-adsystem.com, aolcloud.net, adtech.com, google.com, emxdgt.com, indexexchange.com, rhythmone.com, appnexus.com, rubiconproject.com, 33across.com, e-planning.net, conversantmedia.com, sovrn.com, contextweb.com, smartadserver.com, lijit.com, gumgum.com, video.unrulymedia.com, cosmoshq.com, pubnative.net, improvedigital.com, adyoulike.com, admixer.net, xad.com, aps.amazon.com, smaato.com, ad-generation.jp, loopme.com, districtm.io, groundtruth.com, sonobi.com, spotx.tv, spotxchange.com.

Thisday Live works with Advertising technology companies such as X Plus One, DoubleClick.Net, Openads/OpenX, Google Adsense, Media Innovation Group, Mediaplex, Aggregate Knowledge, Atlas, DoubleVerify, Yahoo Small Business, AppNexus, RadiumOne, Turn, Rocket Fuel, PointRoll, DoubleClick Bid Manager, Merchenta, AcuityAds, Google Adsense Asynchronous, The Trade Desk, AppNexus Segment Pixel, Post Affiliate Pro, Link Share, SpotXchange, Ebound Services, eXelate, BlueKai DMP, BlueKai, Advertising.com, Adap.TV, Index Exchange, StickyAds TV, IponWeb BidSwitch, Vidible, AOL-Time Warner Online Advertising, Appier, Google Publisher Tag, Flashtalking, Nuviad, ContextWeb, AdBlade Embed, Adblade, Falk Realtime, SpringServe, TripleLift, Digilant, Adobe Audience Manager Sync, Teads, DynAdmic, Yahoo Ad Sync, eyeReturn, VINDICO, Pubmatic, Rubicon Project, Datonics, Videology, Tapad, DemDex, Drawbridge, Google Matched Content, Undertone, Magnetic, RUN Ads, GetIntent, iPinYou, Ad Tech Japan AOL, Walmart, Specific Media, Dstillery, Integral Ad Science, Google Inteactive Media Ads, BannerFlow, adloox, Increase Rev, Media.net, Google AdSense Integrator, Innovid, Ads.txt, Google Direct, ORC International Reseller, AppNexus Reseller, AOL Reseller, IndexExchange Reseller, Google Reseller, ContextWeb Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, SmartAdServer Reseller, OpenX Direct, RubiconProject Direct, Converstand Media Direct, E-Planning Direct, RhythmOne Reseller, 33 Across Direct, Amazon Direct, DistrictM Reseller, SpotXChange Reseller, Sonobi Direct, GroundTruth Reseller, LoopMe Reseller, MicroAd, Neustar AdAdvisor, Celtra, Criteo, Smart Adserver, Marfeel, Amazon Ad System, Amazon Associates, Caraytech e-planning, Improve Digital, Freebit Admind, Burst Media, So-net Media, Cinarra, DistrictM, StackAdapt, Beeswax, SiteScout, Smaato Reseller, Improve Digital Direct, Admixer Direct, AdYouLike Reseller, RhythmOne Direct, IndexExchange Direct, PubMatic Direct, Consent Management Platform API v 2.0, AOL Direct, AppNexus Direct, Criteo Direct, DistrictM Direct, Lijit Direct, Sovrn Direct, Teads Direct, Triple Lift Direct, Yahoo Direct, AdMan Reseller, Improve Digital Reseller, ShareThrough Reseller, Yahoo Reseller, Media.net Direct, The MediaGrid Direct, Beachfront Reseller, The MediaGrid Reseller, OneTag Direct, AdYouLike Direct, Taboola Direct, Aniview Reseller, Media.net Reseller, Switch Concepts, Jetpack Ads, Seedtag Direct, SmartAdServer Direct, WordAds, EMX, Omnitag, Roku, Tribal Fusion, PLAYGROUND XYZ, Outbrain, AdGear, Loopme, AdRoll, Sonobi, Narrative, Engage BDR, Advangelists, Adyoulike, MaxPoint Interactive, OnAudience, GumGum, BidSwitch, Adelphic, Technorati Media, Semasio, Simpli.fi, Bidtellect, AdTheorent.