TODAY-Advertising-Reviews-Pricing

iVillage is the largest content-driven community for women online. Everyday women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in areas of Pregnancy & Parenting, Health, Food, Entertainment, Home & Garden and Beauty & Style.

Village Inc., is based in New York City, and is part of the NBC Digital News.

Follow us on:
Facebook: www. facebook.com/ivillage
Twitter: www. twitter.com/ivillage
Pinterest: www. pinterest.com/ivillage

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: Content-Driven Community for Women
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Health & Beauty
  • Key Differentiator
    iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore). With over four million plus conversations annually and thousands of specific brands talked about weekly, iVillage is at the center of her digital routine.
  • Owned / Operated Properties
    today.com, unrealcoupons.com, dealmerss.com, myastrologer.comwebstakes.com, iVillage.com, GardenWeb.com, SmartSource.com, babynamer.com, astrologychannel.com, birthdaybook.com, yourastrologysite.com, starclub.com, ivillage.co.uk, circtacular.com, netastrology.com, neversaydiet.com, astrology.com, universal-networks.com, unrealcoupons.com, astrologynet.com, astrology.org, astrologyclub.com, astrologychannel.com, savvysafari.com, chartmaster.comchartshop.com, astrologynet.com, ivillage.com
  • Targeting

    Sections: Pregnancy & Parenting, Health, Food, Entertainment, Home & Garden, Beauty & Style.

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Site Traffic
  • 6028 Global Rank
  • 1351
    United States
  • 16.9M Estimated Visits
Traffic Sources
  • Search
    50.87%
  • Social
    22.62%
  • Direct
    16.86%
  • Referrals
    7.60%
  • Mail
    1.65%
  • Display
    0.39%
Geography Breakdown
  • United States
    76.05%
  • Canada
    3.88%
  • United Kingdom
    3.40%
  • Australia
    1.38%
  • India
    1.10%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    89%
  • United Kingdom
  • Australia
  • Canada
  • India
Desktop Display
  • 4.5M display total monthly uniques
  • 13M display total monthly impressions
Mobile Display
  • 10.1M mobile total monthly uniques
  • 26.1M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
65%
iOS
35%
Android
4%
Phone
96%
Tablet
Audience Demographics
19% male
81% female
Age
18
16%
18-24
8%
25-34
14%
35-44
22%
45-54
20%
55-64
14%
65+
6%
Income
$0k-$50k
42%
$50k-$100k
32%
$100k-$150k
15%
$150k+
11%
Education
No College
34%
College
48%
Grad School
18%
Reviews
4 out of 5 stars
User Acquisition Manager
Oct 17, 2014
Contextual Women-Focused Content
Tons of great female-focused content that I usually target for my healthcare clients. They're also pretty flexible in how you want to buy them and can even build condition-specific content. Great to know that someone other than WebMD can. Rates are comeptitive and their team has always been awesome.
Files
Creatives
TODAY advertising reaches 16.9M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on TODAY will allow you to reach consumers in industries or verticals such as Food & Beverage, Government & Politics, Health & Beauty, Entertainment; you can target them with parameters such as: Sections: Pregnancy & Parenting, Health, Food, Entertainment, Home & Garden, Beauty & Style..

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, TODAY inventory partners include: google.com, spotx.tv, spotxchange.com, kargo.com, indexexchange.com, trustx.org, sharethrough.com, liveintent.com, facebook.com, taboola.com, freewheel.tv, smartadserver.com, appnexus.com, go.sonobi.com, adtech.com, aolcloud.net, contextweb.com, rubiconproject.com, openx.com, improvedigital.com, teads.tv, pubmatic.com, thetradedesk.com, bidswitch.com, amazon-adsystem.com, crimtan.com, quantcast.com, rhythmone.com, ssphwy.com, emxdgt.com, sovrn.com, tremorhub.com.