Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Tracking the Wild | Wildlife Sightings App for your African Safari
  • Key Differentiator
    Our story The idea for a smartphone app to record your wildlife sightings was first dreamed up back in April 2011 after a visit to Hluhluwe-iMfolozi Game Reserve, full of exciting sightings and a few birding “lifers” thrown in for good measure! We re-visited the idea on a return trip later that year and, convinced of its great potential, we made the decision to start “Tracking the Wild” and took the first step on our research journey. After nine months of concept development, light-bulb moments and plenty of coffee, we pressed the green button for IT development to begin in September 2012. We have been meticulous in our quest to offer a product that seeks to give the user the best possible experience when visiting the African bush, investing both time and money into building a polished, user-friendly platform based on the latest technologies. We pride ourselves on offering a great customer experience and that extends to the support you get when using our products. We want you to enjoy the products that we’ve built and so we make sure that any help you need comes directly from the people behind our brand. With over 7.5 million hectares of protected area in South Africa, the aim of our app and website is to help people find these beautiful places and discover the remarkable animals that call it their home. Our mission Our goal is to raise awareness of Africa’s wilderness through sustainable tourism. We believe that Africa’s wilderness can only be protected when people have the opportunity experience its beauty and contribute towards its preservation. We’re passionate about conservation so we’ve built our platform to harness valuable data that can contribute to wildlife research. Our database feeds sightings to researchers at the University of Cape Town’s Animal Demographic Unit and these researchers then use the information to understand the distribution, and change in distribution, of species throughout Africa. Our Identikit tool also helps researchers to gather vital information from public sightings and raise awareness about how valuable this research is to the conservation of animals such as leopard and wild dog. We hope that the Tracking the Wild platform will build a community of wildlife lovers who can not only gain a greater appreciation for all types of wildlife, but can also help to crowd source the valuable data needed to protect our world’s biodiversity.
Site Traffic
  • 4003919 Global Rank
  • 1461530
    United Kingdom
  • 8.5 K Estimated Visits
Traffic Sources
  • Search
    81.48%
  • Direct
    18.52%
  • Mail
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 4,440,487
4,250,782
United States Rank 28,058
753
United States Page Views 98.2%
1.3%
Top Countries
Top Search Keywords
  • Denominations
  • Evangelical Christian Churches
  • Seminaries
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • App Url: https://itunes.apple.com/app/tracking-the-wild/id907889551
  • App Support: http://www.trackingthewild.com/contact_us/
  • Genre: Travel
  • Bundle ID: com.trackingthewild.Tracking-the-Wild
  • App Size: 96.2 M
  • Version: 1.6
  • Release Date: September 10th, 2014
  • Update Date: May 3rd, 2016

Description:

EXPLORE | CAPTURE | CONTRIBUTE

Tracking the Wild is a wildlife social media platform that is an easy way to explore Africa’s parks & reserves, safely share your wildlife sightings and make a valuable contribution to conservation. The platform takes the concept of crowd-sourcing and uses it to collect the valuable data that conservation research needs to protect Africa’s biodiversity.

The goal is to enrich people’s wildlife experiences and raise awareness of Africa’s wilderness through sustainable tourism. Tracking the Wild’s belief is that our world's wilderness can only be protected when people have the opportunity experience its beauty and contribute towards its preservation.

Tracking the Wild has been specifically built as a platform that the public can safely submit their wildlife sightings without the location data of vulnerable species being made public. This is done by managing what species the public can see within each of the parks/reserves we list. Furthermore, rhino sightings are blocked from the platform and we also withhold the location of any species that is outside of a protected area. By taking this approach, Tracking the Wild provides the public with a platform where they can responsibly share their sightings and simultaneously contribute vast amounts of valuable data to conservation research.

Professor Les Underhill of the Animal Demography Unit at the University of Cape Town explains the value of the app: “Imagine trying to motivate that a species is of conservation concern if you do not have an up-to-date distribution map for the species. Ideally, one would like to have a distribution map that is based on records collected only in the past decade or less. This means that distribution data needs to be updated continuously. This is what this new app helps us to achieve.”

The platform features:
- Live sightings feed with comments, likes and species suggestions
- Personal sightings history and statistics
- Detailed offline maps for each of the listed parks and reserves
- Species checklists for every park (works offline)
- Species guides covering all birds, mammals and reptiles in each park (works offline)
- A directory of Southern African parks and reserves (All South Africa's National Parks (SANParks) & most major game/nature reserves in South Africa, Namibia, Botswana and Zimbabwe)
- In app accommodation booking with SafariNow
- All sightings data sent to researchers at the Animal Demography Unit (ADU) at the University of Cape Town and other conservation partners.


Protected areas in Africa: Live sightings and maps for the following National Parks, Game Reserves and Nature Reserves:
Ai-|Ais/Richtersveld Transfrontier Park
Addo Elephant National Park
Agulhas National Park
Anysberg Nature Reserve
Augrabies Falls National Park
Bontebok National Park
Camdeboo National Park
Cederberg Wilderness Area
Central Kalahari Game Reserve
Chobe National Park
De Hoop Nature Reserve
Dinokeng Game Reserve
Etosha National Park
Gamkaberg Nature Reserve
Garden Route National Park
Golden Gate Highlands National Park
Goukamma Nature Reserve
Great Fish River Nature Reserve
Hluhluwe-iMfolozi Game Reserve
Hwange National Park
iSimangaliso Wetland Park
Ithala Game Reserve
Karoo National Park
Kgalagadi Transfrontier Park
Khutse Game Reserve
Kogelberg Nature Reserve
Kruger National Park
Limpopo-Lipadi Private Game & Wilderness Reserve
Madikwe Game Reserve
Makgadikgadi Pans National Park
Mapungubwe National Park
Marakele National Park
Mokala National Park
Moremi Game Reserve
Mountain Zebra National Park
Namaqua National Park
Ndumo Game Reserve
Nxai Pan National Park
Pilanesberg Game Reserve
Robberg Nature Reserve
Rocherpan Nature Reserve
Somkhanda Game Reserve
Swartberg Nature Reserve
Table Mountain National Park
Tankwa Karoo National Park
Tembe Elephant Park
uKhahlamba Drakensberg Park
Welgevonden Game Reserve
West Coast National Park
and more coming soon...

AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Tracking The Wild advertising reaches 8.5k visitors across desktop and mobile web, in countries such as United Kingdom, South Africa, Egypt. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Tracking The Wild will allow you to reach consumers in industries or verticals such as .

They are headquartered at Cape Town, Kapa Bodikela, South Africa, and have 1 advertising & marketing contacts listed on Kochava.

Tracking The Wild works with Advertising technology companies such as AppNexus, Resonate Insights, Dstillery, Chango, Facebook Exchange FBX, Turn, AppNexus Segment Pixel, MLN Advertising, DoubleClick.Net, Rubicon Project, BlueKai, The Trade Desk, Pubmatic, BlueKai DMP, DemDex, AOL-Time Warner Online Advertising, Advertising.com, Facebook Custom Audiences, Google Adsense, Google Adsense Asynchronous.