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UniversityParent
UniversityParent | Resources for Parents of College Students
Last Edited by
Sarah Schupp
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About

67% of students speak with their parents nearly every day.

College parents spend more than $100 billion each year on travel, dorm furnishings, gifts and off-campus housing.

74% of students get financial support from their parents.

The bottom line: Parents influence their students' purchasing decisions and are actively looking on our site for your product or service.

UniversityParent is the only platform where you can target this engaged audience.

Promoting your business with UniversityParent's audience is guaranteed to drive results.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Search, Social, Desktop Video
  • % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare / ROAS, Flat Rate
  • Web Publisher
  • Minimum Spend:
    $501-$1000
  • Headline:
    UniversityParent | Resources for Parents of College Students
  • Self / Managed Service:
    Managed Service
  • Industries
    Education
  • Key Differentiator
    Welcome to UniversityParent, the place for parents to find connection, support and information. UniversityParent empowers college parents with the information they need to maintain healthy relationships with their student and provide support throughout their student’s college experience. UniversityParent connects parents to information about their student’s university, directs them to available university resources, and answers many of their college-related questions. Along with forging connections between parents and universities, UniversityParent provides a way for businesses, both local and national, to connect with parents at universities across the U.S., ensuring that parents are able to find the products and services their family needs near their student’s university. With over 10 years of experience connecting parents with universities and university communities and an A+ rating from the BBB, UniversityParent is the trusted resource for college parents as well as an invaluable tool for universities and advertisers. Founder and CEO Sarah Schupp has been featured in Inc. Magazine, Forbes, BusinessWeek, and Entrepreneur Magazine for her accomplishments as an entrepreneur. In 2013, for the third year in a row, Empact honored UniversityParent as one of their Empact100 honorees, the top 100 companies in the United States started and run by a young entrepreneur. The Gates Foundation also recognized the company in a presentation on student success for the work UniversityParent has done to help with college retention through constructive parent involvement.
  • Owned / Operated Properties
    reachcollegeparents.com
  • Targeting

    Parents of high school and college students

  • Data Partners
    Quantcast
Site Traffic
  • 8395233 Global Rank
  • 1809967
    United States
  • 117 Estimated Visits
Traffic Sources
  • Direct
    50.21%
  • Referrals
    49.79%
  • Display
    0.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 332,211
69,565
Links In Count 494
12
New Zealand Rank 4,943
418,276
New Zealand Page Views 31.7%
4.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Anomalies and Alternative Science
  • Anomalous People
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
UniversityParent
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
reseller
pub-3519627678776838
f08c47fec0942fa0
google.com
reseller
pub-7363566645038776
f08c47fec0942fa0
vindicosuite.com
reseller
6624
spotx.tv
reseller
150015
7842df1d2fe2db34
spotxchange.com
reseller
150015
7842df1d2fe2db34
advertising.com
reseller
8022
advertising.com
reseller
8044
advertising.com
reseller
5831
advertising.com
reseller
3679
google.com
reseller
pub-4177862836555934
f08c47fec0942fa0
pubmatic.com
reseller
156500
5d62403b186f2ace
UniversityParent advertising reaches 48.2k visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Australia. Pricing models they offer are % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare/ROAS, flat_rate on channels such as Display, Email, Mobile, Search, Social, Video Advertising on UniversityParent will allow you to reach consumers in industries or verticals such as Education; you can target them with parameters such as: Parents of high school and college students.

They are headquartered at Boulder, CO, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, UniversityParent inventory partners include: google.com, vindicosuite.com, spotx.tv, spotxchange.com, advertising.com, pubmatic.com, appnexus.com, rubiconproject.com, nativo.com.

UniversityParent works with Advertising technology companies such as Google Remarketing, Google Adsense, DoubleClick.Net, AppNexus, Neustar AdAdvisor, Resonate Insights, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Rubicon Project, ReTargeter, LinkSmart, Chango, Dstillery, VigLink, Turn, AdRoll, Twitter Ads, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, IponWeb BidSwitch, Google Publisher Tag, The Trade Desk, Facebook Custom Audiences, Openads/OpenX, VINDICO, Google Adsense Asynchronous, Google Matched Content, Commission Junction, Link Share, FirstImpression, Google Direct, Ads.txt, Google Reseller, DoubleClick Bid Manager, AppNexus Reseller, SpotXChange Reseller, PubMatic Reseller, RubiconProject Reseller, AOL Reseller, Adobe Audience Manager Sync, BlueKai DMP, Nativo, Media Innovation Group, Amazon Ad System, Google AdSense Integrator, Nativo Direct, Google Inteactive Media Ads, Walmart, Pubmatic, Index Exchange, Innovid, Less than 5 DIRECT Ads.txt, Nativery, Less than 5 Ads.txt.
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Last Updated 4/22/24
UniversityParent advertising reaches 48.2k visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Australia. Pricing models they offer are % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare/ROAS, flat_rate on channels such as Display, Email, Mobile, Search, Social, Video Advertising on UniversityParent will allow you to reach consumers in industries or verticals such as Education; you can target them with parameters such as: Parents of high school and college students.

They are headquartered at Boulder, CO, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, UniversityParent inventory partners include: google.com, vindicosuite.com, spotx.tv, spotxchange.com, advertising.com, pubmatic.com, appnexus.com, rubiconproject.com, nativo.com.

UniversityParent works with Advertising technology companies such as Google Remarketing, Google Adsense, DoubleClick.Net, AppNexus, Neustar AdAdvisor, Resonate Insights, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Rubicon Project, ReTargeter, LinkSmart, Chango, Dstillery, VigLink, Turn, AdRoll, Twitter Ads, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, IponWeb BidSwitch, Google Publisher Tag, The Trade Desk, Facebook Custom Audiences, Openads/OpenX, VINDICO, Google Adsense Asynchronous, Google Matched Content, Commission Junction, Link Share, FirstImpression, Google Direct, Ads.txt, Google Reseller, DoubleClick Bid Manager, AppNexus Reseller, SpotXChange Reseller, PubMatic Reseller, RubiconProject Reseller, AOL Reseller, Adobe Audience Manager Sync, BlueKai DMP, Nativo, Media Innovation Group, Amazon Ad System, Google AdSense Integrator, Nativo Direct, Google Inteactive Media Ads, Walmart, Pubmatic, Index Exchange, Innovid, Less than 5 DIRECT Ads.txt, Nativery, Less than 5 Ads.txt.