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14 VIA Magazine (AAA Northern California, Nevada & Utah) Contacts
VIA Magazine (AAA Northern California, Nevada & Utah)
Exciting and informative road trips, vacations, things to do, destinations, travel blog, and food and drink, make VIA a premiere AAA travel magazine.
Desktop Display, Social

Via is an award-winning magazine and website serving AAA members in eight western states. Via is fueled by the strength and integrity of the AAA brand, which drives readership and underscores the credibility of our content. Originally founded in 1917 as The California Motorist, Via today reaches every other household in Northern California with market penetration exceeding that of any other regional media—broadcast or print. Via also serves readers in Nevada, Utah, Oregon, Idaho, Montana, Wyoming, and Alaska.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Exciting and informative road trips, vacations, things to do, destinations, travel blog, and food and drink, make VIA a premiere AAA travel magazine.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Dating, Entertainment, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Retail, Sports, Travel & Leisure
  • Key Differentiator
    Via is the magazine for 3.2 million AAA member households in Northern California, Nevada, Utah, Oregon, southern Idaho, Montana, Wyoming, and Alaska. Published bimonthly, each issue promotes the enjoyment of travel in the West, with features articles and departments including Weekender, On the Road, and Events. Additionally, Via regularly includes advice on traffic safety, automotive use, and how members may get the most from their AAA membership. Via also produces Special Lifestyle Sections that use geo-demographic coding to target upscale households. Luxury travel, upscale automotive, and financial products will find that these Via adults match the profile of national affluent magazines. For more information, please contact the Via Advertising Department. Advertising in Via enables advertisers to reach a broad audience of households that are key consumers of travel and other consumer products. Via's Travel Guide section is the largest travel catalog among Western publications.
  • Owned / Operated Properties
    viamagazine.com, colorado.aaa.com, ajrmediagroup.com, rwwcompany.com, hamediagroup.com, goaaa.com, henryhousemedia.com, aaa-calif.com, rwwcompany.com, mccawmedia.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dean Graves
4975 Sleepy Hollow Dr. Reno, NV 89502
Marketing Support Service
(775) 786­-7411
Bruce Colton
1900 Powell St., #1200 Emeryville, CA 94608­-1811
Senior Account Executive
(510) 596-­5311, (415) 297­-1794
Betty Ward
1415 Rodman St. Hollywood, FL 33020
(954) 929­-5120, (305) 335-6972
Site Traffic
  • 670793 Global Rank
  • 152625
    United States
  • 119k Estimated Visits
Traffic Sources
  • Direct
    82.00%
  • Mail
    14.45%
  • Referrals
    3.54%
  • Search
    0.02%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    99.19%
  • India
    0.81%
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Network Data
Email / Social Data
  • 110k
    Facebook fans
  • 871
    Twitter followers
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