Visible-Measures-Advertising-Reviews-Pricing

Capture Consumer Attention. Visible Measures is the leader in measurement and media activation for digital video advertising.

  • Company Name:
    Visible Measures
  • CEO Name:
    Brian Shin
  • Parent Company Name:
    AcuityAds
  • Headquarters:
    100 High StreetBoston, MA 02110 United States of America
  • Office Locations:
    Boston, MA
  • 51-200 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Desktop Video, Mobile Video
  • % of Media Spend, CPCV, CPE, CPM, CPV
  • Ad Network, Demand Side Platform
  • Headline:
    Content Advertising Platform
  • Self / Managed Service:
    Managed Service & Self-Service
  • Key Differentiator
    Traditional advertising measures success in impressions. We’re not traditional – we measure success in views. For every one of the 3+ trillion views we’ve measured, someone has chosen to press play. And because of this, we know how consumers engage with content. We measure the entire video spectrum – paid, earned, and owned media. It’s what we call True Reach®, and it’s the only MRC-accredited viewership and earned media metric in the industry.
  • Owned / Operated Properties
    VisibleMeasures.com, TrueReach.org
  • Programmatic Integrations & Publisher / Inventory Partners
    CBSLocal, DailyMotion
  • Targeting

    Behavioral, Contextual, Demographic, Geographic

  • Data Partners
    BlueKai, eXelate, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, Moat, White Ops
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    AOL Video, DoubleClick, Extreme Reach, EyeView, Fuisz Media, Innovid, Mixpo, PointRoll, Sizmek (fka MediaMind), Spongecell, TubeMogul, Vindico
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Sehrish Virani
Greater Boston Area
Account Manager & Strategist
Mercedes Alvarez
Phoenix, Arizona Area
Sales Manager
JJ Samp
Greater Boston Area
Senior Ad Operations Campaign Manager
Site Traffic
  • 6822261 Global Rank
  • 629606
    Brazil
  • 3k Estimated Visits
Traffic Sources
  • Direct
    74.62%
  • Search
    17.26%
  • Referrals
    8.11%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Brazil
    52.31%
  • United States
    11.65%
  • Australia
    7.52%
  • Canada
    5.54%
  • Bulgaria
    4.74%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPCV, CPE, CPM, CPV with ad inventory in countries such as United States, Canada, Bulgaria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPCV, CPE, CPM, CPV with ad inventory in countries such as United States, Canada, Bulgaria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPCV, CPE, CPM, CPV with ad inventory in countries such as United States, Canada, Bulgaria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Files
Creatives
SkipStream
Pay only when consumers complete your video or engage for at least 30 seconds, whichever comes first. Users have the option to skip your video after a 5 second preview if they’re not interested.
ChoiceRoll
Consumers are given the choice of 2 in-stream ads. Once selected, they must watch for at least 30 seconds before being given an option to skip.
ScrollView
As users read articles and scroll down a webpage, the video unit appears within the body of text when it’s 100% in-view.
Native Select
Native media integrates your content ads directly into the publisher’s natural content experience to capture consumer attention.
Promoted Video
Promote branded content within video galleries, social games, content gates and more. Only pay when consumers engage with your video content.
ScrollView
As users read articles and scroll down a webpage, the video unit appears within the body of text when it’s 100% in-view.
Native Select
Native media integrates your content ads directly into the publisher’s natural content experience to capture consumer attention.
Promoted Video
Promote branded content within video galleries, social games, content gates and more. Only pay when consumers engage with your video content.
ChoiceRoll
Consumers are given the choice of 2 in-stream ads. Once selected, they must watch for at least 30 seconds before being given an option to skip.
SkipStream
Pay only when consumers complete your video or engage for at least 30 seconds, whichever comes first. Users have the option to skip your video after a 5 second preview if they’re not interested.
Visible Measures advertising reaches 3k visitors across desktop and mobile web, in countries such as United States, Canada, Bulgaria. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Visible Measures will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Behavioral, Contextual, Demographic, Geographic.

They are headquartered at 100 High StreetBoston, MA 02110 United States of America, and have 26 advertising & marketing contacts listed on Thalamus.