Visible-Measures-Advertising-Reviews-Pricing

Visible Measures is the leader in social video measurement and activation. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestle, VivaKi and Conde Nast. Visit us online at www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.

  • Company Name:
    Visible Measures
  • CEO Name:
    Brian Shin
  • Parent Company Name:
    AcuityAds
  • Headquarters:
    100 High StreetBoston, MA 02110 United States of America
  • Office Locations:
    Boston, MA
  • 51-200 employees
Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Video, Mobile Display, Mobile Video, Social
  • CPCV, CPE, CPM, CPV, % of Media Spend
  • Ad Network, Demand Side Platform
  • Headline:
    Measurement & Media Activation For Digital Video Advertising
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Entertainment, Retail, Technology
  • Key Differentiator
    Despite billions being spent on digital video, marketers are still faced with the same questions at the launch of any campaign. Which platforms should you run your video campaigns on? How much do you need to spend to reach your goals and how should you allocate your budget? At Visible Measures, we utilize a data-driven strategy to make sure your campaigns succeed – from the start. We enable smarter media moves based on competitive insights, and recommend the best media blend based on numerous factors including campaign goals, vertical, video length, and more. Our ability to track and analyze changes in video ad spend, media noise, and shifts in consumer attention means you’ll be able to control your spend dynamically and with pin-point precision. The result? Maximum campaign efficiency.
  • Owned / Operated Properties
    VisibleMeasures.com, TrueReach.org
  • Programmatic Integrations & Publisher / Inventory Partners
    CBSLocal, DailyMotion
  • Targeting

    Behavioral, Contextual, Demographic, Geographic

  • Data Partners
    BlueKai, eXelate, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, Moat, White Ops
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    AOL Video, DoubleClick, Extreme Reach, EyeView, Fuisz Media, Innovid, Mixpo, PointRoll, Sizmek (fka MediaMind), Spongecell, TubeMogul, Vindico
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Anne Tourtillott
Greater Detroit Area
Account Director at Visible Measures
John Purdy
Greater Detroit Area
Account Manager at Visible Measures
Sarel Meirovich
Greater New York City Area
Vice President, Sales
Site Traffic
  • 5620136 Global Rank
  • 587294
    Brazil
  • 4.51k Estimated Visits
Traffic Sources
  • Direct
    72.31%
  • Search
    15.01%
  • Referrals
    12.68%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Brazil
    40.05%
  • United States
    17.72%
  • Canada
    7.95%
  • Colombia
    5.88%
  • China
    5.16%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
Reviews
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of CPCV, CPE, CPM, CPV, % of Media Spend with ad inventory in countries such as United States, Canada, Colombia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of CPCV, CPE, CPM, CPV, % of Media Spend with ad inventory in countries such as United States, Canada, Colombia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Visible Measures, they have a Rate Card Cost and Pricing Models of CPCV, CPE, CPM, CPV, % of Media Spend with ad inventory in countries such as United States, Canada, Colombia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Files
Creatives
SkipStream
Pay only when consumers complete your video or engage for at least 30 seconds, whichever comes first. Users have the option to skip your video after a 5 second preview if they’re not interested.
ChoiceRoll
Consumers are given the choice of 2 in-stream ads. Once selected, they must watch for at least 30 seconds before being given an option to skip.
ScrollView
As users read articles and scroll down a webpage, the video unit appears within the body of text when it’s 100% in-view.
Native Select
Native media integrates your content ads directly into the publisher’s natural content experience to capture consumer attention.
Promoted Video
Promote branded content within video galleries, social games, content gates and more. Only pay when consumers engage with your video content.
ScrollView
As users read articles and scroll down a webpage, the video unit appears within the body of text when it’s 100% in-view.
Native Select
Native media integrates your content ads directly into the publisher’s natural content experience to capture consumer attention.
Promoted Video
Promote branded content within video galleries, social games, content gates and more. Only pay when consumers engage with your video content.
ChoiceRoll
Consumers are given the choice of 2 in-stream ads. Once selected, they must watch for at least 30 seconds before being given an option to skip.
SkipStream
Pay only when consumers complete your video or engage for at least 30 seconds, whichever comes first. Users have the option to skip your video after a 5 second preview if they’re not interested.
Visible Measures advertising reaches 4.51k visitors across desktop and mobile web, in countries such as United States, Canada, Colombia, China. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Visible Measures will allow you to reach consumers in industries or verticals such as eCommerce, Retail, Entertainment, Technology; you can target them with parameters such as: Behavioral, Contextual, Demographic, Geographic.

They are headquartered at 100 High StreetBoston, MA 02110 United States of America, and have 26 advertising & marketing contacts listed on Thalamus.