104631.27910 websnapshot
1 Visit Florida Contact
Visit Florida
Official Florida visitor information from VISIT FLORIDA - The official consumer web site of the Sunshine State. Florida information including Florida vacation, Florida tourism, Florida maps, Florida beaches, Florida travel information, Florida accommodations, Florida attractions, Florida lodging, Florida recreation, and Florida activities.
Desktop Display, Email, Social, Desktop Video

VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

As the state's number one industry, tourism was responsible for welcoming 94.7 million visitors in 2013 who spent $76.1 billion, generating 23 percent of the state's sales tax revenue and employing nearly 1.1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $390 in tourism spending and $23 in new sales tax collections, paid by visitors, not residents.

Additional funding is secured from the private sector to expand VISIT FLORIDA's marketing dollars. Last fiscal year, VISIT FLORIDA raised more than $108.6 million in private sector matching funds. This is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other pay-to-play ventures. Through this public/private partnership, VISIT FLORIDA serves nearly 12,000 tourism industry businesses, including major strategic alliance partnerships with Disney Destinations, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando.

VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's five Official Welcome Centers.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Official Florida visitor information from VISIT FLORIDA - The official consumer web site of the Sunshine State. Florida information including Florida vacation, Florida tourism, Florida maps, Florida beaches, Florida travel information, Florida accommodations, Florida attractions, Florida lodging, Florida recreation, and Florida activities.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Entertainment, Food & Beverage, Gaming, Health & Beauty, Healthcare, Retail, Sports, Travel & Leisure, eCommerce
  • Key Differentiator
    Advertising on VISITFLORIDA.com, Florida’s Official Travel Planning Website Connect to more than 10 million visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2013) It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, VISITFLORIDA.com offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on VISITFLORIDA.com.
  • Owned / Operated Properties
    visitflorida.com
Site Traffic
  • 113388 Global Rank
  • 27780
    United States
  • 748k Estimated Visits
Traffic Sources
  • Search
    81.46%
  • Direct
    11.51%
  • Referrals
    3.99%
  • Display
    1.13%
  • Social
    1.04%
  • Mail
    0.87%
Geography Breakdown
  • United States
    82.53%
  • Canada
    3.17%
  • United Kingdom
    2.03%
  • Brazil
    1.61%
  • Germany
    0.94%
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  • 134k
    Twitter followers
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    Instagram followers
  • 10k
    Pinterest followers
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