WapStart-Advertising-Reviews-Pricing

WapStart is the largest mobile advertising network and the owner of the most popular and complete mobile sites catalogue Top.WapStart in Russia. WapStart services thousands of mobile publishers with over 40 million unique visitors and over 5 bln impressions monthly. Plus1.WapStart unique technology allows for detailed targeting and analysis of the visiting audience, resulting in the most relevant ads placement for increased ROI and monetization.

Our Ad network continues to grow weekly at a fast pace, adding new publishers and adverting partners.

Our other important service is the mobile sites catalogue comprising of over 7000 different mobile sites and ressources. It is one of the most popular rating catalogues used by the russian consumers and is an almost unlimited source of traffic for the publishers wanting to promote their mobile sites.

WapStart is a well established player on the market being compared to the «Russian» AdMob by the investors and analysts. Our clients include large mobile operators such as MTS, Megafon, large brands (Nokia, Rambler, TimeOut, PepsiCo, TNT), many agencies and other businesses. See our portfolio page for more details and success stories.

  • Company Name:
    WapStart
  • Headquarters:
    123007, Moscow 4 Magistralnaya St, 11-2
  • Office Locations:
    Moscow
  • 11-50 employees
Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    CPC/CPM/CPA. Click-to-Call, Mobile Coupon, Watch Advertising Video, Questionnaire
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Video, Mobile Display, Mobile Video, Social
  • CPA, CPC, CPI, CPM, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting
  • Minimum Spend:
    $1-$500
  • Headline:
    Mobile Advertising. Russia's largest mobile ad network. Mobile Ad Platform
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Technology, Mobile App Installs
  • Key Differentiator
    Wapstart is a full-service digital advertising platform, designed to target your precise audience and engage them throughout their mobile and web journey. We offer: Mobile display advertising (RTB) Web display advertising (RTB) Social media advertising PPC advertising in web
  • Owned / Operated Properties
    wapstart.ru, top.wapstart.ru, plus1.wapstart.ru
  • Programmatic Integrations & Publisher / Inventory Partners
    All major SSP/Exchanges
  • Targeting

    Geographic, Behavioral Characteristic, Cell Phone Model, Cell Operator, Time of the day/week, Age and Gender. Also Categories: News/Information/Sports, Portals, Download/Software/Music, Communication/Dating, Commerce, Services, Entertainment, Adult Content

  • Data Partners
    Own DMP
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Two level verification
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Celtra, DoubleClick, custom HTML5, JS Tags
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer. Also provides own tracking technology and support for a universal post-back.
Site Traffic
  • 671934 Global Rank
  • 195813
    Russia
  • 51.7k Estimated Visits
Traffic Sources
  • Search
    50.67%
  • Direct
    36.55%
  • Referrals
    10.56%
  • Social
    2.22%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Russia
    49.34%
  • Ukraine
    11.47%
  • United States
    8.25%
  • France
    6.42%
  • Italy
    5.33%
Powered by Similar web
Network Data
Country Breakdown
  • Russia
    75%
  • United States
Desktop Display
  • 40M display total monthly uniques
  • 5B display total high impact monthly impressions
  • 10B display total monthly impressions
Mobile Display
  • 40M mobile total monthly uniques
  • 500M mobile monthly interstitial impressions
  • 5B mobile monthly overall impressions
Mobile Video
  • 80M total monthly mobile video views
80%
In-App
20%
Mobile Web
40%
iOS
60%
Android
70%
Phone
30%
Tablet
Audience Demographics
56% male
44% female
Reviews
0 out of 5 stars
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WapStart, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Russia, Ukraine, United States, France, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WapStart, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Russia, Ukraine, United States, France, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WapStart, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Russia, Ukraine, United States, France, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting.
Files
Name SIZE modified
8.66 MB Sep 28, 2015 02:35 PM
Delete
8.66 MB Sep 28, 2015 02:35 PM
Delete
Creatives
Mobile 320x50
Full Screen
Mobile Full screen example
WapStart advertising reaches 51.7k visitors across desktop and mobile web, in countries such as Russia, Ukraine, United States, France, Italy. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WapStart will allow you to reach consumers in industries or verticals such as Technology, Mobile App Installs; you can target them with parameters such as: Geographic, Behavioral Characteristic, Cell Phone Model, Cell Operator, Time of the day/week, Age and Gender. Also Categories: News/Information/Sports, Portals, Download/Software/Music, Communication/Dating, Commerce, Services, Entertainment, Adult Content.

They are headquartered at 123007, Moscow 4 Magistralnaya St, 11-2, and have 9 advertising & marketing contacts listed on Thalamus.