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Washington Informer
Positive images of African Americans that EDUCATE, EMPOWER & INFORM
CPM
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About

The Washington Informer Newspaper Co., Inc. was incorporated on October 16, 1964 by Dr. Calvin W. Rolark, as a weekly newspaper the published positive news about the African American community in the metropolitan Washington area. The Washington Informer strives to educate, inform and empower its 50,000 readers of the award-winning print edition, as well as the 30,000 unique visitors of its online edition (www.washingtoninformer.com); the 7.500 weekly subscribers of the weekly email newsletter; and potentially 300,000 viewers of the Washington Informer News and Let's Talk aired weekly on DCTV Channels 95 and 96.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Positive images of African Americans that EDUCATE, EMPOWER & INFORM
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Now published by Denise Rolark Barnes, The Washington Informer Newspaper Co. Inc. was founded on October 16, 1964 by Dr Calvin Rolark, in order to highlight positive images of African Americans. We continue to only do positive news, as we strive to EDUCATE, EMPOWER, and INFORM. We serve metropolitan Washington DC, and are now reaching over 50,000 readers each week through our award winning newspaper print edition; a monthly average of 30,000 unique visitors through our award winning website; 7,500 weekly subscribers through our weekly email newsletter, growing numbers through our social media and potentially 300,000 viewers through our Washington Informer TV Show. We are also the proud annual sponsors of The Washington Informer Spelling Bee.
Site Traffic
  • 769634 Global Rank
  • 166339
    United States
  • 105 K Estimated Visits
Traffic Sources
  • Search
    73.55%
  • Direct
    18.18%
  • Referrals
    5.36%
  • Social
    2.55%
  • Mail
    0.36%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 342,971
3,797
Links In Count 644
49
United States Rank 112,666
6
United States Page Views 64.4%
32.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Women's
  • Motherhood
  • Maternity
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
undertone.com
direct
3231
undertone.com
direct
3802
spotx.tv
direct
82069
7842df1d2fe2db34
spotxchange.com
direct
82069
7842df1d2fe2db34
openx.com
direct
540780517
6a698e2ec38604c6
openx.com
direct
540447746
6a698e2ec38604c6
indexexchange.com
direct
188838
google.com
direct
pub-1956856209985681
f08c47fec0942fa0
onetag.com
reseller
598ce3ddaee8c90
rubiconproject.com
reseller
11006
0bfd66d529a55807
advertising.com
reseller
28246
Washington Informer advertising reaches 105k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Washington Informer will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Health & Beauty, Automotive, Food & Beverage, Government & Politics, Education, Technology, Healthcare, Travel & Leisure, Clothing & Fashion.

They are headquartered at Washington, DC, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Washington Informer inventory partners include: undertone.com, spotx.tv, spotxchange.com, openx.com, indexexchange.com, google.com, onetag.com, rubiconproject.com, advertising.com, advangelists.com, vindicosuite.com, emxdgt.com, aol.com, appnexus.com, adtech.com, pubmatic.com, 33across.com, freewheel.tv, lkqd.com, lkqd.net, sonobi.com, lijit.com, sovrn.com, rhythmone.com, infolinks.com, admanmedia.com, beachfront.com, smartadserver.com, tremorhub.com, contextweb.com, taboola.com, media.net, improvedigital.com, chocolateplatform.com, vdopia.com, telaria.com, yieldmo.com.

Washington Informer works with Advertising technology companies such as PointRoll, Google Publisher Tag, ADTECH, X Plus One, AOL-Time Warner Online Advertising, DoubleClick.Net, Turn, BlueKai, Drawbridge, Neustar AdAdvisor, AppNexus, eXelate, Media Innovation Group, DemDex, Openads/OpenX, Zedo, Digilant, MyBuys, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, The Trade Desk, Pubmatic, Rubicon Project, SiteScout, Aggregate Knowledge, Rocket Fuel, Connexity, SpotXchange, Index Exchange, Dstillery, Google Adsense, Criteo, Accuen, Videology, Advertising.com, Eq Ads, Zenovia, Adap.TV, Experian, AdGear, DoubleVerify, MBuy, Evidon, Proclivity, 161Media, Simpli.fi, AcuityAds, Mediaplex, IponWeb BidSwitch, Korrelate, Yield Manager, AudienceScience, OneScreen, Yahoo Small Business, Resonate Insights, RadiumOne, Spongecell, Tapad, AppNexus Segment Pixel, Integral Ad Science, Atlas, Adconion, LiveRail, Upfront Digital Media, Collective Media, Ezakus, World Now, BlueKai DMP, StickyAds TV, Google Adsense Asynchronous, Amazon Associates, DoubleClick Bid Manager, GumGum, AdBlade Embed, Adblade, Research Now, Yahoo Ad Sync, Burst Media, Admedo, RUN Ads, Media.net, Walmart, Undertone, YuMe, CogoCast, Eyeota, Adobe Audience Manager Sync, Magnetic, Crosswise, Eye View Digital, Beeswax, VINDICO, Datonics, Sojern, Adbutler, Perfect Audience, Bizo, Narrative, Ads.txt, Sovrn Reseller, Lijit Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, Google Direct, Sovrn, Taboola, Improve Digital, Sonobi, IntentIQ, Google AdSense Integrator, Avocet, Amazon Ad System, Retargetly, Choozle, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, eyeReturn, SkimLinks, HookLogic, Flashtalking, StackAdapt, adlucent, Nativo, Swoop, BDEX, Engage BDR, VideoAmp, AdKernel, Adition, Visible Measures, Bidtellect, Tribal Fusion, GetIntent, Adhigh, AdStanding, Outbrain, Adelphic, AdTheorent, PLAYGROUND XYZ, MaxPoint Interactive, bRealtime, So-net Media, Cinarra, Freebit Admind, AdTech Studio, Blis, Clickagy, Technorati Media, Admixer, BidTheatre, Widespace, AOL Direct, Chocolate Direct, Improve Digital Direct, IndexExchange Direct, Infolinks Direct, Lijit Direct, Media.net Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, Sonobi Direct, Sovrn Direct, SpotXChange Direct, Taboola Direct, Telaria Direct, Tremor Video Direct, Undertone Direct, Yieldmo Direct, 33 Across Reseller, AdMan Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, IndexExchange Reseller, LKQD Reseller, OneTag Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SpotXChange Reseller, Tremor Video Reseller, Google Affiliate Network, FLoC, App-Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, Amazon Direct, AppNexus Direct, Criteo Direct, GumGum Direct, Nativo Direct, OneTag Direct, Outbrain Direct, RubiconProject Direct, ShareThrough Direct, SmartAdServer Direct, Teads Direct, Triple Lift Direct, Yahoo Direct, Bidtellect Reseller, Outbrain Reseller.
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Last Updated 4/22/24
Washington Informer advertising reaches 105k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Washington Informer will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Health & Beauty, Automotive, Food & Beverage, Government & Politics, Education, Technology, Healthcare, Travel & Leisure, Clothing & Fashion.

They are headquartered at Washington, DC, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Washington Informer inventory partners include: undertone.com, spotx.tv, spotxchange.com, openx.com, indexexchange.com, google.com, onetag.com, rubiconproject.com, advertising.com, advangelists.com, vindicosuite.com, emxdgt.com, aol.com, appnexus.com, adtech.com, pubmatic.com, 33across.com, freewheel.tv, lkqd.com, lkqd.net, sonobi.com, lijit.com, sovrn.com, rhythmone.com, infolinks.com, admanmedia.com, beachfront.com, smartadserver.com, tremorhub.com, contextweb.com, taboola.com, media.net, improvedigital.com, chocolateplatform.com, vdopia.com, telaria.com, yieldmo.com.

Washington Informer works with Advertising technology companies such as PointRoll, Google Publisher Tag, ADTECH, X Plus One, AOL-Time Warner Online Advertising, DoubleClick.Net, Turn, BlueKai, Drawbridge, Neustar AdAdvisor, AppNexus, eXelate, Media Innovation Group, DemDex, Openads/OpenX, Zedo, Digilant, MyBuys, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, The Trade Desk, Pubmatic, Rubicon Project, SiteScout, Aggregate Knowledge, Rocket Fuel, Connexity, SpotXchange, Index Exchange, Dstillery, Google Adsense, Criteo, Accuen, Videology, Advertising.com, Eq Ads, Zenovia, Adap.TV, Experian, AdGear, DoubleVerify, MBuy, Evidon, Proclivity, 161Media, Simpli.fi, AcuityAds, Mediaplex, IponWeb BidSwitch, Korrelate, Yield Manager, AudienceScience, OneScreen, Yahoo Small Business, Resonate Insights, RadiumOne, Spongecell, Tapad, AppNexus Segment Pixel, Integral Ad Science, Atlas, Adconion, LiveRail, Upfront Digital Media, Collective Media, Ezakus, World Now, BlueKai DMP, StickyAds TV, Google Adsense Asynchronous, Amazon Associates, DoubleClick Bid Manager, GumGum, AdBlade Embed, Adblade, Research Now, Yahoo Ad Sync, Burst Media, Admedo, RUN Ads, Media.net, Walmart, Undertone, YuMe, CogoCast, Eyeota, Adobe Audience Manager Sync, Magnetic, Crosswise, Eye View Digital, Beeswax, VINDICO, Datonics, Sojern, Adbutler, Perfect Audience, Bizo, Narrative, Ads.txt, Sovrn Reseller, Lijit Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, Google Direct, Sovrn, Taboola, Improve Digital, Sonobi, IntentIQ, Google AdSense Integrator, Avocet, Amazon Ad System, Retargetly, Choozle, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, eyeReturn, SkimLinks, HookLogic, Flashtalking, StackAdapt, adlucent, Nativo, Swoop, BDEX, Engage BDR, VideoAmp, AdKernel, Adition, Visible Measures, Bidtellect, Tribal Fusion, GetIntent, Adhigh, AdStanding, Outbrain, Adelphic, AdTheorent, PLAYGROUND XYZ, MaxPoint Interactive, bRealtime, So-net Media, Cinarra, Freebit Admind, AdTech Studio, Blis, Clickagy, Technorati Media, Admixer, BidTheatre, Widespace, AOL Direct, Chocolate Direct, Improve Digital Direct, IndexExchange Direct, Infolinks Direct, Lijit Direct, Media.net Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, Sonobi Direct, Sovrn Direct, SpotXChange Direct, Taboola Direct, Telaria Direct, Tremor Video Direct, Undertone Direct, Yieldmo Direct, 33 Across Reseller, AdMan Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, IndexExchange Reseller, LKQD Reseller, OneTag Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SpotXChange Reseller, Tremor Video Reseller, Google Affiliate Network, FLoC, App-Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, Amazon Direct, AppNexus Direct, Criteo Direct, GumGum Direct, Nativo Direct, OneTag Direct, Outbrain Direct, RubiconProject Direct, ShareThrough Direct, SmartAdServer Direct, Teads Direct, Triple Lift Direct, Yahoo Direct, Bidtellect Reseller, Outbrain Reseller.