Wayfair.com-Advertising-Reviews-Pricing

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 8 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More | Wayfair
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, Retail
  • Key Differentiator
    Wayfair.com is one of the world's largest online destinations for the home and we take pride in making customers' shopping experience the best it can be. We offer relevant advertising placements as part of this experience and would love to talk with you about the possibilities. We offer effective solutions to reach in-market consumers while they are in shopping mode using our highly targeted placements or custom advertising packages.
  • Owned / Operated Properties
    csnstores.com, csntools.com, wayfair.com, wheelchairselect.com, allmodern.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Brad Johnson
Vice President Partner Sales &Operations at Wayfair.com
Viral Sheth
Senior Manager, Marketing Programs at Wayfair
Brian Wood
Sr Marketing Manager, SEO at Wayfair
Site Traffic
  • 949 Global Rank
  • 163
    United States
  • 44.2M Estimated Visits
Traffic Sources
  • Search
    46.44%
  • Direct
    35.39%
  • Mail
    5.32%
  • Social
    4.45%
  • Display
    4.42%
  • Referrals
    3.97%
Geography Breakdown
  • United States
    93.47%
  • Canada
    1.26%
  • United Kingdom
    0.64%
  • India
    0.39%
  • Viet Nam
    0.28%
Powered by Similar web
Network Data
Email / Social Data
  • 3.03M
    Facebook fans
  • 32.2k
    Twitter followers
  • 179k
    Instagram followers
  • 176k
    Pinterest followers
Desktop Display
  • 5M display total monthly uniques
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wayfair.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Viet Nam. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wayfair.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Viet Nam. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wayfair.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Viet Nam. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Wayfair.com advertising reaches 44.2M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Viet Nam. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Wayfair.com will allow you to reach consumers in industries or verticals such as Retail, Consumer Packaged Goods, Clothing & Fashion.

They are headquartered at 4 Copley Place - Floor 7 Boston, MA 02116 United States, and have 985 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Wayfair.com inventory partners include: appnexus.com, openx.com, rubiconproject.com, google.com, triplelift.com, liveintent.com, indexexchange.com.