About

WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press.

WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer.

WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury.

In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions.

WBOC's sister station, FOX21, airs FOX programming as well as WBOC News.

WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Linear TV, Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press. WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer. WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the newly-constructed NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury. In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions. WBOC's sister station, FOX21, airs FOX programming as well as WBOC News. WBOC's Web site, WBOC.com, provides news, weather, sports updated around the clock. WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.
Site Traffic
  • 54482 Global Rank
  • 13171
    United States
  • 1.3 M Estimated Visits
Traffic Sources
  • Search
    64.15%
  • Direct
    26.84%
  • Social
    4.84%
  • Mail
    3.34%
  • Referrals
    0.82%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 23,763
1,966
India Rank 5,930
346
India Page Views 44.6%
3.4%
Top Countries
Top Search Keywords
  • Networks
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.wrde.android.weather
  • App Support:
  • Genre: weather
  • Bundle ID: com.wrde.android.weather
  • App Size: 39 M
  • Release Date: June 27th, 2019
  • Update Date: May 20th, 2021

Description:

The WRDE Weather App includes:

• Access to station content specifically for our mobile users

• 250 meter radar, the highest resolution available

• High resolution satellite cloud imagery

• Future radar to see where severe weather is headed

• Current weather updated multiple times per hour

• Ability to add and save your favorite locations

• Daily and Hourly forecasts updated hourly from our computer models

• A fully integrated GPS for current location awareness

• Opt-in push alerts to keep you safe in severe weather

• Severe weather alerts from the National Weather Service

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    25.60%
  • Standard
    68.17%
  • Direct
    6.23%
Ads Seen Recently
6,182
Longest Running Ad
WBOC 16
Device
Desktop
Dimensions
other
WBOC 16
Device
Desktop
Dimensions
300x250
WBOC 16
Device
Mobile
Dimensions
320x50
WBOC 16
Device
Mobile
Dimensions
320x50
WBOC 16
Device
Desktop
Dimensions
300x250
WBOC 16
Device
Mobile
Dimensions
other
WBOC 16
Device
Desktop
Dimensions
other
WBOC 16
Device
Mobile
Dimensions
other
WBOC 16
Device
Mobile
Dimensions
none
WBOC 16
Device
Mobile
Dimensions
other
WBOC 16
Device
Desktop
Dimensions
none
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
537149485
6a698e2ec38604c6
contextweb.com
reseller
558355
bidtellect.com
reseller
1407
1c34aa2d85d45e93
appnexus.com
reseller
2758
f5ab79cb980f11d1
appnexus.com
reseller
1001
f5ab79cb980f11d1
gumgum.com
direct
14193
ffdef49475d318a9
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
538959099
6a698e2ec38604c6
sovrn.com
reseller
260380
fafdf38b16bf6b2b
lijit.com
reseller
260380
fafdf38b16bf6b2b
WBOC 16 advertising reaches 1.3M visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Australia. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Email, Social Advertising on WBOC 16 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Salisbury, MD, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WBOC 16 inventory partners include: openx.com, contextweb.com, bidtellect.com, appnexus.com, gumgum.com, rubiconproject.com, pubmatic.com, sovrn.com, lijit.com, indexexchange.com, amxrtb.com, improvedigital.com, adagio.io, emxdgt.com, loopme.com, conversantmedia.com, rhythmone.com, sonobi.com, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com, advangelists.com, districtm.io, advertising.com, synacor.com, undertone.com, google.com, spotx.tv, spotxchange.com, springserve.com, triplelift.com, my6sense.com, revcontent.com, adyoulike.com, pubnative.net, smaato.com, xad.com, criteo.com, 33across.com, nobid.io, yahoo.com, aol.com, adtech.com, freewheel.tv, ad-generation.jp, sekindo.com, onetag.com, decenterads.com, themediagrid.com, smartadserver.com, sparcmedia.com, onomagic.com, audienciad.com, brightcom.com, aps.amazon.com, outbrain.com, yieldmo.com, lkqd.net, telaria.com, tremorhub.com, connatix.com, sharethrough.com, video.unrulymedia.com, 60d26397ec060f98, consumable.com.

WBOC 16 works with Advertising technology companies such as AdKeeper, Facebook Exchange FBX, Adify, Real Media Group, Datonics, SpotXchange, Open AdStream, Adap.TV, Flashtalking, Spongecell, Undertone, Evidon, Integral Ad Science, RealVu, Index Exchange, Videology, MLN Advertising, DoubleVerify, Tribal Fusion, Google Publisher Tag, Turn, Drawbridge, X Plus One, eXelate, Openads/OpenX, Rocket Fuel, Accuen, Experian, Neustar AdAdvisor, Bizo, Digilant, The Trade Desk, SiteScout, Aggregate Knowledge, Chango, ContextWeb, Brandscreen, Simpli.fi, RadiumOne, Rubicon Project, Pubmatic, Yahoo Publisher Network, LucidMedia, Dstillery, Mediaplex, Conversant, AOL-Time Warner Online Advertising, BlueKai, DemDex, Centro, Advertising.com, AdMeld, Pulse 360, CPX Interactive, Brilig, Yield Manager, Yahoo Genome, Media Innovation Group, AudienceScience, Shoutback Concepts, Zedo, Adblade, Atlas, AppNexus, Resonate Insights, World Now, Google Adsense, DoubleClick.Net, Connexity, PointRoll, Zenovia, Adconion, SkimLinks, Improve Digital, Eq Ads, Tapad, Proclivity, Jumptap, IponWeb BidSwitch, Twitter Ads, AdGear, Yahoo Small Business, ADTECH, Collective Media, Specific Media, Switch Ads, Burst Media, Upfront Digital Media, AcuityAds, Choice Stream, AppNexus Segment Pixel, NetSeer, Technorati Media, Commission Junction, LiveRail, Adition, Ohana, Adform, Exponential, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, BrightRoll, RhythmOne, Appier, GumGum, Polymorph, AdPredictive, Crosswise, Teads, Falk Realtime, VINDICO, StickyAds TV, Sonobi, Pottery Barn, AdRoll, Sojern, Link Share, Eye View Digital, Adhigh, Taboola, Komoona, Jivox, Kauli, Eyeota, AdMeta, Geniee, Yahoo Ad Sync, Yashi, adingo, Smartclip, Adobe Audience Manager Sync, Bidtellect, TripleLift, BDEX, Media.net, RUN Ads, SNT Media, Prebid, Nativo, GetIntent, DeepIntent, Adledge, CogoCast, Amazon Ad System, LifeStreet Media, Amazon Associates, AdKernel, Narrative, Forensiq, Beeswax, Google Inteactive Media Ads, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Outbrain Direct, Tremor Video Reseller, Fyber Reseller, Synacor Direct, Comet Cox Media Reseller, SpotXChange Reseller, BrightRoll Reseller, Beachfront Reseller, Converstand Media Reseller, IndexExchange Reseller, IndexExchange Direct, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, Teads Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, Smaato Reseller, Taboola Reseller, Facebook Custom Audiences, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Adform Reseller, Lijit Reseller, Lijit Direct, Teads Direct, RhythmOne Direct, Improve Digital Reseller, LoopMe Reseller, Connatix Direct, DistrictM Direct, Google AdSense Integrator, Criteo, SpringServe, Converstand Media Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Criteo Reseller, Media.net Reseller, Epsilon Reseller, Media.net Direct, Undertone Direct, Streamlyn Media Direct, Optimatic Reseller, Chocolate Reseller, adtelligent Reseller, Oath Reseller, optAd360 Direct, Experian Reseller, Optimatic Direct, Fatchilli Direct, Aniview Reseller, Primis Direct, Amazon Direct, C1X Reseller, Comet Cox Media Direct, YieldBot Reseller, ORC International Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Triple Lift Direct, Consumable Direct, Telaria Reseller, eyeReturn, bRealtime, AdTheorent, MaxPoint Interactive, Adelphic, ClickCertain, SmartAdServer Direct, AdYouLike Reseller, Revcontent Direct, my6sense Reseller, Sekindo Direct, YuMe Reseller, The MediaGrid Direct, 33 Across Direct, Telaria Direct, Tremor Video Direct, FreeWheel Direct, SpringServe Direct, Genesis Media Reseller, Brightcom Reseller, SmartyAds Reseller, Undertone Reseller, Yahoo Reseller, OneTag Direct, 152 Media Direct, AdMan Direct, Nativo Direct, Smaato Direct, App-Ads.txt, AdMan Reseller, Admixer Reseller, OneTag Reseller, Between Digital Reseller, Brave Reseller, fluct Direct, Admixer Direct, adtelligent Direct, AerServ Direct, AnyClip Direct, ucfunnel Direct, Brightcom Direct, E-Planning Direct, Exponential Direct, Improve Digital Direct, Insticator Direct, LiveIntent Direct, LKQD Direct, MGID Direct, Rich Audience Direct, RTB House Direct, saambaa Direct, Taboola Direct, GroundTruth Reseller, Vuble Reseller, Vidazoo Reseller, TargetSpot Direct, Triton Digital Direct, Yieldmo Reseller, ShareThrough Reseller, Amazon Transparent Ad Marketplace, SmartyAds Direct, WideOrbit Direct, The MediaGrid Reseller, comScore Activation, Triple Lift Reseller.