Wbtv.com-Advertising-Reviews-Pricing

WBTV is the CBS affiliate serving the Charlotte, North Carolina market, the country's 23rd largest DMA. WBTV produces 30.5 hours of local news each week.

WBTV went on the air in 1949 as the Carolinas' first television station and is the oldest station between Richmond and Atlanta. WBTV was founded by Jefferson Standard Insurance Company of Greensboro (predecessor of Jefferson-Pilot).

The station is licensed in Charlotte and broadcasts through an analog signal on channel 3 and through a digital signal on channel 23.

WBTV has pioneered TV programming in Charlotte during the past 50 years. It was the first to show a live network program (a football game between Notre Dame and North Carolina), the first to use videotape, the first to air a local live color program, the first to mount a live camera in a NASCAR stock car, the first to broadcast in stereo sound and the first to debut closed captioning on its nightly newscasts.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: WBTV, Channel 3 News, Weather, Traffic - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC
  • Key Differentiator
    Did you know wbtv.com reaches an average of 650,000 unique users every month with more than 3 million page views on our website? Our users spend more than 10 minutes on our website at a time and concentrate during the workday hours of 8am-5pm daily. Our primetime is daytime. While your customers are working, they are on our website looking for up-to-date news, weather and other information. (Source: WebTrends/Google Analytics Jan-Dec. 2012) Advertise your business on wbtv.com and discover a powerful way to reach new customers and strengthen your relationship with current customers. Your ads, video, and website can be promoted throughout our website targeting the users you want. Don't have a website? No problem! As a valued client, we will build your web ads and design you your very own webpage to be used on our site. The powerful reach of television combined with the targeted, interactive nature of the internet, delivers a powerful "1-2 punch" that no other local media can match. WBTV drives viewers to wbtv.com for the latest local news, weather, sports and consumer information. These motivated, potential customers are then directly targeted with your online marketing message. Your business will benefit from the incredible traffic generating ability of wbtv.com!
  • Owned / Operated Properties
    wbtv.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Donna Lepre
704.374.3751.
Brian Baltosiewich
Marketing Producer/Director at WBTV Charlotte
Jess Sessoms
General Sales Manager at WBTV
Site Traffic
  • 55943 Global Rank
  • 10239
    United States
  • 1.37M Estimated Visits
Traffic Sources
  • Direct
    41.25%
  • Search
    26.98%
  • Social
    23.94%
  • Referrals
    7.30%
  • Mail
    0.41%
  • Display
    0.13%
Geography Breakdown
  • United States
    93.34%
  • Canada
    0.96%
  • United Kingdom
    0.59%
  • Germany
    0.38%
  • Australia
    0.34%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Desktop Display
  • 650k display total monthly uniques
  • 3M display total monthly impressions
Reviews
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wbtv.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wbtv.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wbtv.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Wbtv.com advertising reaches 1.37M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Wbtv.com will allow you to reach consumers in industries or verticals such as .

They have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Wbtv.com inventory partners include: indexexchange.com, aolcloud.net, adtech.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, pubmatic.com, openx.com, undertone.com, media.net, aol.com, lijit.com, sovrn.com, spotx.tv, spotxchange.com, rhythmone.com, outbrain.com, yieldmo.com, valueclickmedia.com, springserve.com, sonobi.com, criteo.net, bidfluence.com, anthemx.tv, smartadserver.com, lkqd.net, lkqd.com, advertising.com, freewheel.tv, coxmt.com, nativo.com, smaato.com, t.brand-server.com.