WCYB-Advertising-Reviews-Pricing

WCYB/WEMT/CW4 is the leading television company in the Tri-Cities region of Eastern Tennessee and SouthWest Virginia. Owned by Bonten Media Group, these stations consist of affiliations of NBC, Fox and CW. WCYB and WEMT are the first TV stations to broadcast in HD.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Linear TV, Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    WCYB, the NBC affiliate for the Tri-Cities Tennessee/Virginia market, is the dominant station in the 96th market and is considered the market leader in news, weather, and sports coverage. WCYB serves 17 counties, over 335,000 television households, with accurate and reliable news and severe weather coverage. In addition to the quality NBC programs like The Today Show, The Voice, The Biggest Loser and Revolution. WCYB features a variety of the most popular syndicated programs like Wheel of Fortune and Jeopardy.
  • Owned / Operated Properties
    wcyb.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jim Bowman
National Sales/Research Manager
Site Traffic
  • 74448 Global Rank
  • 13682
    United States
  • 1.4M Estimated Visits
Traffic Sources
  • Direct
    39.78%
  • Search
    28.41%
  • Social
    21.95%
  • Referrals
    8.76%
  • Mail
    1.03%
  • Display
    0.07%
Geography Breakdown
  • United States
    98.10%
  • Canada
    0.31%
  • Netherlands
    0.21%
  • Japan
    0.18%
  • India
    0.11%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • China
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 134k
    Facebook fans
  • 9.51k
    Twitter followers
Desktop Display
  • 173k display total monthly uniques
  • 1.17M display total monthly impressions
Mobile Display
  • 423k mobile total monthly uniques
  • 1.47M mobile monthly overall impressions
44%
iOS
56%
Android
Audience Demographics
39% male
61% female
Age
18
15%
18-24
10%
25-34
10%
35-44
25%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
60%
$50k-$100k
25%
$100k-$150k
10%
$150k+
5%
Education
No College
50%
College
40%
Grad School
10%
Reviews
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WCYB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Netherlands, Japan, India, China, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WCYB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Netherlands, Japan, India, China, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WCYB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Netherlands, Japan, India, China, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives