WDA is a mobile marketing company. Founded in 2001, WDA focuses on products that help brands achieve their objectives in mobile media. Whether the objective is measurement-rich app marketing, or audience-driven brand messaging, WDA’s flagship product, Impulse™ Mobile Command Center, provides advertisers and their agencies all of the tools they need to be successful with mobile media in all its forms.
Effective harnessing of mobile technology has emerged as the key to successful implementation of a 360-degree media strategy. With Impulse, WDA is the first company to offer a solution sufficiently comprehensive and understandable to deliver on this promise. Impulse integrates mobile media buying, mobile analytics, the app and mobile web ecosystems, social network marketing, mobilized traditional media such as QR codes, and closed loop marketing for implementing marketing programs that are repeatable, measurable, and attributable end-to-end.
The company also distributes paid mobile content, including apps, games, videos, themes, animations, wallpapers, ringtones, and music files through agreements with cellular carriers in the United States and Canada, and through distributors around the world. As part of this distribution service, WDA provides app store management services, content programming services, and turn-key mobile content production service for artists, musicians, and brands. The company is headquartered in East Lansing, Michigan.
- Company Name:WDA
- Parent Company Name:Rocket Fuel
Headquarters:2875 Northwind Drive Suite 200 East Lansing, MI 48823 United States of America
Office Locations:HQ: East Lansing MI.
Mobile Display, Mobile Video
Demand Side Platform
- Headline:Mobile Demand Side Platform
- IndustriesGaming, Mobile App Installs, Technology
- Key DifferentiatorCarrier Agreements connect to over 300MM people in the US (half through mobile browsers), and 4B people world-wide (500,000 with mobile browsers). Ad Network Integrations connect to 80MM US consumers who use apps, 150MM who use mobile web, 175MM who recognize QR codes, 200MM who text regularly. Also have agreements with all major App Stores.
- Owned / Operated PropertiesWDA.us
- Data PartnersN/A
- Ad Verification / Brand Safety / Measurement / Viewability PartnersN/A
- Mobile App Install Tracking PartnersYes, Kochava