WDA is a mobile marketing company. Founded in 2001, WDA focuses on products that help brands achieve their objectives in mobile media. Whether the objective is measurement-rich app marketing, or audience-driven brand messaging, WDA’s flagship product, Impulse™ Mobile Command Center, provides advertisers and their agencies all of the tools they need to be successful with mobile media in all its forms.

Effective harnessing of mobile technology has emerged as the key to successful implementation of a 360-degree media strategy. With Impulse, WDA is the first company to offer a solution sufficiently comprehensive and understandable to deliver on this promise. Impulse integrates mobile media buying, mobile analytics, the app and mobile web ecosystems, social network marketing, mobilized traditional media such as QR codes, and closed loop marketing for implementing marketing programs that are repeatable, measurable, and attributable end-to-end.

The company also distributes paid mobile content, including apps, games, videos, themes, animations, wallpapers, ringtones, and music files through agreements with cellular carriers in the United States and Canada, and through distributors around the world. As part of this distribution service, WDA provides app store management services, content programming services, and turn-key mobile content production service for artists, musicians, and brands. The company is headquartered in East Lansing, Michigan.

  • Company Name:
    WDA
  • Parent Company Name:
    Rocket Fuel
  • Headquarters:
    2875 Northwind Drive Suite 200 East Lansing, MI 48823 United States of America
  • Office Locations:
    HQ: East Lansing MI.
  • 11-50 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPM
  • Demand Side Platform
  • Headline:
    Mobile Demand Side Platform
  • Industries
    Gaming, Mobile App Installs, Technology
  • Key Differentiator
    Carrier Agreements connect to over 300MM people in the US (half through mobile browsers), and 4B people world-wide (500,000 with mobile browsers). Ad Network Integrations connect to 80MM US consumers who use apps, 150MM who use mobile web, 175MM who recognize QR codes, 200MM who text regularly. Also have agreements with all major App Stores.
  • Owned / Operated Properties
    WDA.us
  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Mobile App Install Tracking Partners
    Yes, Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Mireya Villatoro
Lansing, Michigan Area
Inside Sales Specialist
David Arnold
Lansing, Michigan Area
Operations Technician
Site Traffic
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Network Data
Country Breakdown
  • United States
  • Canada
Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WDA, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WDA, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WDA, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Files
Creatives