Weather-Underground-Advertising-Reviews-Pricing

Founded in 1995 as the first online weather service, Weather Underground supplies weather data solutions to the many of the leading media companies and millions of users across the globe through their mobile apps and website wunderground.com. With over 250,000 personal weather stations worldwide, Weather Underground is able to provide meaningful and reliable weather data to people in real-time. Weather Underground is located in San Francisco, California.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Weather Forecast & Reports - Long Range & Local
  • Self / Managed Service:
    Managed Service
  • Industries
    Telecommunications
  • Key Differentiator
    Weather Underground has extensive targeting capabilities to fulfill all of your client's advertising needs.
  • Owned / Operated Properties
    Wunderground.com, Wund.com, wxug.com, worldnewsvine.com, associated-news-network.net, associated-news-network.org
  • Targeting

    Dayparting, Behavioral, Geographic (Zip Code, City, State, Region, DMA, Country, IP), Demographic, Consumer Spending

  • Data Partners
    Nielsen, Polk, MRI, Prizm, Quantcast (Demo, Custom, American Express, Purchase Segments, Symphony IRI)
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Derek Rigaud
Greater Los Angeles Area
Regional Sales Director
Brendan Hayes
San Francisco Bay Area
Autobrand Manager / Ad Ops
Katrina Svoboda
Product Manager at Weather Underground
Site Traffic
  • 866 Global Rank
  • 175
    United States
  • 81.8M Estimated Visits
Traffic Sources
  • Direct
    80.59%
  • Search
    9.82%
  • Mail
    4.03%
  • Referrals
    3.95%
  • Social
    1.61%
  • Display
    0.01%
Geography Breakdown
  • United States
    85.91%
  • Canada
    2.00%
  • United Kingdom
    1.21%
  • Poland
    0.76%
  • Spain
    0.64%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 395k
    Facebook fans
  • 390k
    Twitter followers
Desktop Display
  • 17.5M display total monthly uniques
  • 147M display total monthly impressions
Audience Demographics
46% male
54% female
Income
$100k-$150k
15%
$150k+
10%
Education
Grad School
10%
Reviews
Online Marketing Manager
Apr 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weather Underground, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weather Underground, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weather Underground, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Weather Underground advertising reaches 81.8M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Poland, Spain. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Weather Underground will allow you to reach consumers in industries or verticals such as Telecommunications; you can target them with parameters such as: Dayparting, Behavioral, Geographic (Zip Code, City, State, Region, DMA, Country, IP), Demographic, Consumer Spending.

They are headquartered at 300 Interstate North Parkway SEAtlanta, GA 30339-2403, and have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Weather Underground inventory partners include: amazon-adsystem.com, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, appnexus.com, coxmt.com, indexexchange.com, openx.com, facebook.com, google.com, emxdgt.com, pubmatic.com, triplelift.com, trustx.org.