Weight-Watchers-Advertising-Reviews-Pricing

We’re proud to be an industry leader in health and wellness, helping people lose weight, transform their lives and enjoy the foods they love.

With our Personal Coaching experience, 24/7 Expert Chat (real-time, online support on mobile and our site), 700 meeting locations across the country and comprehensive apps to help our Members stay on track, we are experts when it comes to behavior change and weight loss.

So how are we different? Weight Watchers works because we understand people and how their brains work. We know losing weight is hard. We all live in the real world, and the real world is… complex. That’s why we combine a weight-loss plan with customized support to help with the tricky parts.

We take great pride in improving people’s lives and helping to make the world a healthier place. Doing good feels really, really good.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Weight Loss Program, Recipes & Help
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Health & Beauty
  • Key Differentiator
    Our fundamental mission is to bring 50 years of Weight Watchers success to consumers online, helping them to safely and effectively lose weight and keep it off. At WeightWatchers.com, we accomplish this by combining the proven Weight Watchers weight loss plan with the very best online weight-loss tools. Why advertise on WeightWatchers.com? Few brands are as strong as Weight Watchers, and few websites are as vibrant as WeightWatchers.com. We have brought more than 50 years of heritage and a proven track record of Weight Watchers to the Internet, speaking to millions of people in an authoritative yet empathetic voice, offering information, advice, encouragement and the best weight-loss tools online. Now we are making limited marketing opportunities available to quality products and services that are relevant to users of WeightWatchers.com. We have developed a menu of sponsorship and advertising possibilities that take advantage of all our site has to offer; more important we also have limited the presence of outside companies to ensure that our sponsors receive the highest level of exposure and maximum impact. WeightWatchers.com users are loyal to the site, active and involved. They are seekers of information. The community aspects of our site are important to them, as is the wealth of quality content provided. It's no wonder our site ranks among the stickiest on the Internet, with heavy repeat usage and massive numbers of pageviews. Building a brand and building a relationship with online consumers, using the right message in the right environment, can be done efficiently and with great results at WeightWatchers.com - the online gateway to all things Weight Watchers.
  • Owned / Operated Properties
    WeightWatchers.com, WW.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Christine Horgan
Online Marketing Manager
Annamarie de la Cruz
Marketing Director at Weight Watchers International, Inc.
Margarita Doan
Greater New York City Area
Sr. Marketing Manager - Health Solutions at Weight Watchers
Site Traffic
  • 5291 Global Rank
  • 1240
    United States
  • 10M Estimated Visits
Traffic Sources
  • Direct
    58.12%
  • Search
    25.80%
  • Referrals
    7.64%
  • Mail
    5.23%
  • Social
    2.17%
  • Display
    1.04%
Geography Breakdown
  • United States
    75.14%
  • Germany
    8.41%
  • France
    6.18%
  • Canada
    3.36%
  • United Kingdom
    2.79%
Powered by Similar web
Network Data
Email / Social Data
  • 2.21M
    Facebook fans
  • 301k
    Twitter followers
  • 430k
    Instagram followers
  • 275k
    Pinterest followers
Desktop Display
  • 3.22M display total monthly uniques
  • 81M display total monthly impressions
Mobile Display
  • 7M mobile monthly overall impressions
Audience Demographics
18% male
82% female
Education
College
70%
Reviews
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weight Watchers, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, France, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weight Watchers, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, France, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weight Watchers, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, France, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
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Creatives
Weight Watchers advertising reaches 10M visitors across desktop and mobile web, in countries such as United States, Germany, France, Canada, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Weight Watchers will allow you to reach consumers in industries or verticals such as Health & Beauty, Food & Beverage.

They are headquartered at 675 6th Avenue6th FloorNew York, NY 10010, and have 148 advertising & marketing contacts listed on Thalamus.