About

Wetpaint is a next-generation media platform company that uses its proprietary state-of-the-art technologies and expertise in social media to build and monetize audiences.

The company’s vision is to power a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18- to 34-year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans.

The rapid success of Wetpaint Entertainment is due to the company’s obsessive innovation around knowing its audience. This is made possible through Wetpaint’s proprietary Social Distribution System, a patent-pending technology-based social experimentation platform. Wetpaint’s competitive advantage is this complete audience-development engine, which optimizes the packaging and distribution of every item of content, getting it to the right audience at the right place at the right time on the social web.

Wetpaint was founded by Internet pioneer and digital media thought leader Ben Elowitz. The company’s leadership and results have been recognized across top media outlets, including The Wall Street Journal’s AllThingsD, Fortune, Forbes, TIME, CNNMoney, CNBC.com, Business Insider, TechCrunch, The Huffington Post, Media ReDEFined, paidContent, Poynter and more. Wetpaint has offices in Seattle and New York and is backed by Accel Partners, the investors behind Facebook.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Desktop Video, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Celebrity Gossip, Entertainment News, TV Spoilers, and Hot TV
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    70MM monthly PV, 15MM monthly UV. Our obsessive focus on the target audience is reflected in the extraordinary audience composition. Simply put, we know young women. ComScore reports the female audience as indexing at 140 vs. the overall Internet, and also indexes over 250 on health, beauty, media (movies and DVDs), food and beverage, and fashion purchases in ComScore’s rankings each month. In addition, 90% of the Facebook fans that, Wetpaint has attracted are female. (Social) 3MM Facebook Fans.
  • Owned / Operated Properties
    wetpaint.com
Site Traffic
  • 30917004 Global Rank
  • 855273
    United States
  • 111 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 13,482,734
2,088,669
India Rank 67,297
20,333
India Page Views 91.4%
8.6%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Denominations
  • Anabaptist
  • Amish
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Wetpaint Inc
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
appnexus.com
reseller
1908
f5ab79cb980f11d1
districtm.io
direct
101214
pubmatic.com
reseller
62483
pubmatic.com
reseller
156212
pubmatic.com
reseller
137711
openx.com
reseller
538959099
openx.com
reseller
83499
openx.com
reseller
537120960
gumgum.com
reseller
11645
ffdef49475d318a9
lijit.com
direct
235553
fafdf38b16bf6b2b
Wetpaint Inc advertising reaches 149k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Spain, Germany, Canada. Pricing models they offer are CPM on channels such as Display, Video, Social, Mobile, Email Advertising on Wetpaint Inc will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at Seattle, WA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wetpaint Inc inventory partners include: google.com, appnexus.com, districtm.io, pubmatic.com, openx.com, gumgum.com, lijit.com, sovrn.com, facebook.com, contextweb.com, triplelift.com, index.com, tribalfusion.com, exponential.com, rubiconproject.com, synacor.com, improvedigital.com, smartadserver.com, springserve.com, sonobi.com, jadserve.postrelease.com, mgid.com, conversantmedia.com, c1exchange.com, adyoulike.com, adtech.com, adform.com, indexexchange.com, criteo.com, aolcloud.net, lkqd.net, lkqd.com, amazon.com, spotx.tv, spotxchange.com, 33across.com, komoona.com, inner-active.com, smaato.com, rhythmone.com, emxdgt.com.

Wetpaint Inc works with Advertising technology companies such as AdBlock Acceptable Ads, Google Adsense, Google Adsense for Domains.