What-Car-Advertising-Reviews-Pricing

Our extremely dynamic business is a JV between Vertu Motors plc and Haymarket Media Group, the result is What Car? Leasing.

What Car? Leasing is a platform that sits on whatcar.com and is exclusively for franchised dealers, the website is purposely designed to attract new business for main dealers through Business and Personal contract hire, there are NO broker rates advertised on the site

Re-branded from Lease Cars Direct as recently as November 2013, it has established itself as a market-leading product by delivering a large volume of quality, in-market enquiries to a growing main dealer client base.

Delivering ROI is at the heart of the brand’s success, whether online or in print, What Car? is the destination for no-nonsense, common sense car buying advice regularly seeing over 4 million visitors per month online and over 60,000 readers of the magazine every 4 weeks.

Talk to one of the team to discover how What Car? Leasing can benefit your business.

  • Company Name:
    What Car
  • Headquarters:
    Vertu House Kingsway North Gateshead, Tyne and Wear NE11 0JH United Kingdom of Great Britain and Northern Ireland
  • Office Locations:
    Twickenham
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    New and Used Car Reviews, Car Deals
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive
  • Key Differentiator
    Contacting the What Car? team What Car? needs you We welcome your feedback. If you've got something to say - good or bad - email the whatcar.com team Advertising on What Car? To advertise on this site, email our Advertising manager Sharing What Car? editorial content What Car? provides commercial partners with peerless independent motoring content solutions in both electronic and print formats. To find out if we can help you, email our Content sales manager How we test drive cars No one tests cars like we test cars. A What Car? review involves so much more than just putting every car through its paces at a dedicated test tracks. Click here to find out more. Editorial Tel: 020 8267 5688 Fax: 020 8267 5750 Advertising Tel: 020 8267 5673 Fax: 020 8267 5743 Media Contact Karen Parry Tel: 020 8267 5553 E-mail: karen.parry@haymarket.com Address What Car?, Teddington Studios, Teddington, Middlesex, TW11 9BE, UK What Car? is published by Haymarket Motoring Publications Ltd, a subsidiary of Haymarket Magazines.
  • Owned / Operated Properties
    whatcar.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 12644 Global Rank
  • 580
    United Kingdom
  • 4.3M Estimated Visits
Traffic Sources
  • Search
    75.73%
  • Direct
    16.60%
  • Mail
    4.28%
  • Referrals
    2.13%
  • Social
    1.20%
  • Display
    0.06%
Geography Breakdown
  • United Kingdom
    68.95%
  • United States
    3.26%
  • Germany
    1.20%
  • Ireland
    1.14%
  • Netherlands
    1.13%
Powered by Similar web
Network Data
Country Breakdown
  • United Kingdom
Email / Social Data
  • 20k
    Email subscribers
  • 21k
    Facebook fans
  • 45k
    Twitter followers
Reviews
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on What Car, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Germany, Ireland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on What Car, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Germany, Ireland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on What Car, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Germany, Ireland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
What Car advertising reaches 4.3M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Germany, Ireland, Netherlands. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on What Car will allow you to reach consumers in industries or verticals such as Automotive.

They are headquartered at Vertu House Kingsway North Gateshead, Tyne and Wear NE11 0JH United Kingdom of Great Britain and Northern Ireland, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, What Car inventory partners include: appnexus.com, outbrain.com, rubiconproject.com, indexexchange.com, google.com, contextweb.com, lijit.com, sovrn.com, openx.com, pubmatic.com, gumgum.com, teads.tv.