Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    What's Up is an entertainment-focused, free weekly covering El Paso (Texas), Las Cruces (N.M.) and Juarez (Mexico). Publication circulation is 30,000 distributed in more than 600 locations throughout the area. What's Up covers events from Wednesday through the following Wednesday. Newspaper content includes calendar listings, concert reviews, band profiles, celebrity interviews, CD reviews, movie reviews, art exhibits, sports, hobbies and other entertainment and lifestyle topics. What's Up is published by Investor Publications, Inc., proud publishers of El Paso Inc., Southwest Senior, The Books of Lists and other specialty publications.
Site Traffic
  • 1990867 Global Rank
  • 442433
    United States
  • 28.1 K Estimated Visits
Traffic Sources
  • Search
    70.79%
  • Direct
    23.32%
  • Social
    5.88%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,429,248
60,933
United States Rank 23,247
21,946
United States Page Views 100.0%
Top Countries
Top Search Keywords
  • Occasions
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
yahoo.com
reseller
55771
e1a5b5b6e3255540
conversantmedia.com
direct
40291
03113cd04947736d
pubmatic.com
reseller
158100
5d62403b186f2ace
contextweb.com
reseller
561998
89ff185a4c4e857c
openx.com
reseller
540031703
6a698e2ec38604c6
appnexus.com
reseller
4052
appnexus.com
reseller
1356
f5ab79cb980f11d1
emxdgt.com
direct
22
1e1d41537f7cad7f
appnexus.com
direct
3695
sovrn.com
direct
257618
fafdf38b16bf6b2b
pubmatic.com
direct
160227
5d62403b186f2ace
What' s up advertising reaches 28.1k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on What' s up will allow you to reach consumers in industries or verticals such as .

They are headquartered at El Paso, TX, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, What' s up inventory partners include: yahoo.com, conversantmedia.com, pubmatic.com, contextweb.com, openx.com, appnexus.com, emxdgt.com, sovrn.com, lijit.com, indexexchange.com, gumgum.com, aps.amazon.com, rubiconproject.com, 33across.com, insticator.com, undertone.com, onetag.com, rhythmone.com, video.unrulymedia.com, synacor.com, tremorhub.com, revcontent.com, google.com, districtm.io, smartadserver.com, nobid.io, ace, spotx.tv, spotxchange.com, lkqd.net, smartyads.com, lbdp.us, springserve.com, freewheel.tv, lkqd.com, sonobi.com, advertising.com, adtech.com, infolinks.com, vindicosuite.com, ssp.ynxs.io, brightcom.com, beachfront.com, advangelists.com, ucfunnel.com, aralego.com, improvedigital.com, adingo.jp, amxrtb.com, mediago.io, adiiix.com, groundtruth.com, loopme.com, outbrain.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, e-planning.net, somoaudience.com, mobileadtrading.com, ad-generation.jp, aol.com, nativo.com, wowyow.com, tribalfusion.com, supply.colossusssp.com, onepath.ai, turf.digital, omnijay.com, adyoulike.com, admixer.net, zedo.com, criteo.com, trustx.org, sabio.us, quantcast.com, adform.com, taboola.com, fyber.com, liveintent.com, mediabong.com, across.com, 33, teads.tv, aerserv.com, anyclip.com, anyclip-media.com, exponential.com, valo.ai, telaria.com, connatix.com, mgid.com, vidazoo.com, rtbhouse.com, coxmt.com, engagebdr.com, cosmoshq.com, aniview.com.

What' s up works with Advertising technology companies such as DoubleClick.Net, BlueKai, Advertising.com, Google Adsense, Facebook Exchange FBX, AppNexus, Openads/OpenX, Pubmatic, Rubicon Project, Yield Manager, Resonate Insights, Index Exchange, Dstillery, AOL-Time Warner Online Advertising, Adap.TV, Evidon, Integral Ad Science, Atlas, Aggregate Knowledge, Yahoo Small Business, eXelate, Chango, The Trade Desk, Turn, X Plus One, Tapad, Jumptap, Open AdStream, Media Innovation Group, Mediaplex, Conversant, Google Publisher Tag, SiteScout, BlueKai DMP, ADTECH, RealVu, Experian, MyBuys MyAds, Twitter Ads, Eyeota, ContextWeb, Teads, Neustar AdAdvisor, Crosswise, AudienceScience, SkimLinks, Rocket Fuel, AdGear, SpotXchange, Videology, Simpli.fi, Clickagy, AcuityAds, DemDex, Drawbridge, DoubleClick Bid Manager, AlephD, eyeReturn, StickyAds TV, GAP, AdFrontiers, BrightRoll, TripleLift, Adify, Research Now, AdRoll, VINDICO, Aidata, Burst Media, Komoona, IponWeb BidSwitch, Zedo, Digilant, Adobe Audience Manager Sync, Yahoo Ad Sync, Accuen, DoubleVerify, OwnLocal, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, Taboola, Fyber Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, RubiconProject Reseller, IndexExchange Reseller, AOL Reseller, Google AdSense Integrator, Sonobi, GumGum, Insticator, Smart Adserver, Google Reseller, DistrictM Reseller, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, RubiconProject Direct, Sovrn Reseller, Lijit Reseller, Brightcom Direct, SmartAdServer Reseller, 33 Across Reseller, FreeWheel Reseller, LKQD Reseller, IndexExchange Direct, Eye View Digital, DynAdmic, Beeswax, Yieldmo, Yahoo Direct, OpenX Direct, SpringServe Direct, SpringServe Reseller, BrightRoll Reseller, Beachfront Reseller, GumGum Reseller, Exponential Direct, PubMatic Direct, Google Direct, Rock You Reseller, Next Millenium Direct, Mars Media Group Direct, Vuble Reseller, Fatchilli Direct, Insticator Direct, Comet Cox Media Reseller, 33 Across Direct, GumGum Direct, Somoaudience Direct, Mobile Ad Trading Direct, Converstand Media Direct, AppNexus Direct, Media.net Direct, ucfunnel Direct, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Adform Reseller, Admixer Direct, Lijit Direct, LKQD Direct, Sovrn Direct, MicroAd, Sociomantic, Infectious Media, Magnetic, GetIntent, Adhigh, Caraytech e-planning, Outbrain, bRealtime, Outbrain Sponsored Content, Adition, Nativo Reseller, DistrictM Direct, Amazon Direct, Synacor Direct, Converstand Media Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Undertone Reseller, Infolinks Direct, Amazon Ad System, Google Inteactive Media Ads, Improve Digital, BidSwitch, Powerlinks, Bidtellect, Taboola Sponsored Links, Technorati Media, Criteo, DistrictM, Sharethrough, Native Ads, Mobile Ad Trading, adtelligent, LifeStreet Media, Amazon Associates, Vuble, Polymorph, SpringServe, Intimate Merger, StackAdapt, Media.net, Vidible, AdMan Reseller, Beachfront Direct, ORC International Direct, E-Planning Direct, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Vidazoo Reseller, Telaria Reseller, Avocet, RUN Ads, Adelphic, Tribal Fusion, AdTheorent, MaxPoint Interactive, RadiumOne, Appier, Exponential, Freebit Admind, So-net Media, Cinarra, Blis, Ad Lightning, Advangelists, Brightcom Reseller, RhythmOne, Improve Digital Reseller, Aniview Reseller, Undertone Direct, Bidtellect Reseller, Synacor Reseller, GroundTruth Reseller, LoopMe Reseller, Yahoo Reseller, TrustX Direct, Tremor Video Direct, Criteo Direct, Outbrain Reseller, AnyClip Direct, AerServ Direct, LiveIntent Direct, Nativo Direct, Triple Lift Direct, Zedo Direct, AdMan Direct, Admixer Reseller, AdYouLike Reseller, FreeWheel Direct, OneTag Reseller, Quantcast Direct, ContextWeb Direct, SmartyAds Reseller, SpotXChange Direct, Revcontent Direct, IntentIQ, Amazon Transparent Ad Marketplace, Header Tag by Index Exchange, Roku, EMX, Federated Media Publishing, fluct Direct, Amazon Reseller, comScore Activation, Rich Audience Direct, App-Ads.txt, OneTag, Omnitag, LinkedIn Ads, PLAYGROUND XYZ, Nativo, Loopme, Narrative, Engage BDR, Adyoulike, OnAudience, SpotX, Bandsintown Amplified, Rock You, TargetSpot Direct, Triton Digital Direct, AudienceRate, Between Digital, GoovinAds, Retargetly, AMob, ZypMedia, Rich Audience, Semasio, ShareThrough Reseller, Smaato Reseller, Yieldmo Reseller, AdBlock Acceptable Ads, Prebid, Audigent, ID5.