WHRO is dedicated to enhancing the lives of the citizens in the communities it serves by responding to their need to be engaged, educated, entertained and enlightened. We are:

~ A premier provider of products & services for educators and life long learners using the best technology available
~ A trusted and valued civic space where citizens can explore diverse issues in a thoughtful manner
~ A financially capable & sustainable organization delivering an excellent return on the community’s investment.
~ A provider of quality programming & services for television and radio audiences

VALUES

Trust - WHRO will earn the trust of the people it serves and its employees by acting in a manner that is respectful of their concerns and is fair and equitable.

Service - WHRO will provide the broadcast, communications and media services that people want in a professional and responsible manner.

Stewardship - WHRO will use its financial resources in a prudent and accountable manner for the benefit of the community.

Transparency - As a private non-profit, WHRO will be an open, accountable organization that informs its members and the community of the challenges and opportunities it faces.

Long known for its public service mission, WHRO is the only public broadcasting station in the United States that is owned by a collaboration of 19 local public school districts. Through WHRO TV, WHRO FM, WHRV FM, its web site, and educational content delivered online to more than 286,000 students and 25,000 teachers, WHRO enriches the lives of the people of Eastern VA and Northeastern NC every day.

WHRO is an essential layer in the educational, civic and cultural fabric of our community. Since its founding more than fifty years ago, WHRO has been committed to excellence in public media. Today, WHRO's consumer base resides throughout Eastern Virginia and Northeastern North Carolina.