About

WILX-TV, channel 10, is the NBC-affiliated television station for Lansing, Michigan, licensed to the nearby town of Onondaga. Its transmitter is located near that town. Owned by Gray Television, the station has studios on 500 American Road in Lansing.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Linear TV, Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Lansing, Jackson, Michigan | The Breaking News and Weather Authority
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    WILX-TV, channel 10, is the NBC-affiliated television station for Lansing, Michigan, licensed to the nearby town of Onondaga. Its transmitter is located near that town. Owned by Gray Television, the station has studios on 500 American Road in Lansing.
Site Traffic
  • 65919 Global Rank
  • 12379
    United States
  • 1.27 M Estimated Visits
Traffic Sources
  • Direct
    45.15%
  • Search
    38.95%
  • Social
    13.68%
  • Mail
    1.23%
  • Referrals
    0.76%
  • Display
    0.22%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 86,688
6,600
United States Rank 25,999
465
United States Page Views 88.5%
0.9%
Top Countries
Top Search Keywords
  • Lansing
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 4.54 Avg. Rating
  • 66 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.wilx.android.weather
  • App Support: https://www.wilx.com/
  • Genre: weather
  • Bundle ID: com.wilx.android.weather
  • App Size: 48 M
  • Release Date: March 7th, 2018
  • Update Date: May 21st, 2021

Description:

The WILX Weather App includes:

• Access to station content specifically for our mobile users
• 250 meter radar, the highest resolution available
• High resolution satellite cloud imagery
• Future radar to see where severe weather is headed
• Current weather updated multiple times per hour
• Ability to add and save your favorite locations
• Daily and Hourly forecasts updated hourly from our computer models
• A fully integrated GPS for current location awareness
• Opt-in push alerts to keep you safe in severe weather
• Severe weather alerts from the National Weather Service

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    73.97%
  • Standard
    24.41%
  • Direct
    1.62%
Ads Seen Recently
20,236
Longest Running Ad
Wilx
Device
Desktop
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other
Wilx
Device
Desktop
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728x90
Wilx
Device
Desktop
Dimensions
300x600
Wilx
Device
Mobile
Dimensions
other
Wilx
Device
Mobile
Dimensions
320x50
Wilx
Device
Mobile
Dimensions
320x50
Wilx
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Desktop
Dimensions
other
Wilx
Device
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other
Wilx
Device
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other
Wilx
Device
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Dimensions
none
Wilx
Device
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lm.ortb.net
reseller
321753
triplelift.com
direct
9789
6c33edb13117fd86
video.unrulymedia.com
direct
1022945102
rhythmone.com
direct
1022945102
a670c89d4a324e47
altitude-arena.com
reseller
q9q6jupelt797d39vcnavrkjq0
pubmatic.com
direct
159847
5d62403b186f2ace
districtm.io
direct
101099
3fd707be9c4527c3
springserve.com
direct
1098
a24eb641fc82e93d
google.com
direct
pub-3883055527414806
f08c47fec0942fa0
google.com
direct
pub-2224625513254808
f08c47fec0942fa0
engagebdr.com
reseller
16
Wilx advertising reaches 1.27M visitors across desktop and mobile web, in countries such as United States, Philippines, United Kingdom, Canada, Czech Republic, China, Germany. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Social, Email Advertising on Wilx will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at Atlanta, GA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wilx inventory partners include: lm.ortb.net, triplelift.com, video.unrulymedia.com, rhythmone.com, altitude-arena.com, pubmatic.com, districtm.io, springserve.com, google.com, engagebdr.com, openx.com, smaato.com, contextweb.com, sonobi.com, cmcm.com, adcolony.com, meitu.com, telaria.com, streamkey.tv, betweendigital.com, admixer.net, improvedigital.com, germaniavid.com, videobridge.tv, spotxchange.com, spotx.tv, indexexchange.com, gumgum.com, freewheel.tv, emxdgt.com, appnexus.com, advertising.com, advangelists.com, beachfront.com, onetag.com, lkqd.net, supply.colossusssp.com, kubient.com, rubiconproject.com, adform.com, inmobi.com, uis.mobfox.com, yahoo.com, conversantmedia.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, undertone.com, nobid.io, lunamedia.io, smartadserver.com, loopme.com, smartyads.com, audience.media, yieldnexus.com, synacor.com, tvp.tv, vitor.media, bidmachine.io, linknexus.co.uk, pubnative.net, sabio.us, lijit.com, sovrn.com, media.net, yieldmo.com, mobimight.com, vertamedia.com, cedato.com, lkqd.com, tremorhub.com, wowyow.com, tribalfusion.com, aniview.com, adtelligent.com, verve.com, themediagrid.com, lbdp.us, pilotx.tv, gothamads.com, admanmedia.com, omnijay.com, pixfuture.com, ampliffy.com, vidazoo.com, teads.tv, outbrain.com, connatix.com, nativo.com, aol.com, streamrail.net, exponential.com, consumable.com, adtech.com, avantisvideo.com.

Wilx works with Advertising technology companies such as Eq Ads, Chango, DemDex, Quigo, AdSonar, AOL-Time Warner Online Advertising, Google Publisher Tag, eXelate, Undertone, Brilig, X Plus One, Pubmatic, Evidon, Index Exchange, Videology, Open AdStream, Integral Ad Science, Media Innovation Group, Openads/OpenX, Turn, Adconion, Rocket Fuel, Accuen, DoubleVerify, Experian, PointRoll, Google Adsense, AdMeld, Centro, Tribal Fusion, The Trade Desk, Advertising.com, BlueKai, Neustar AdAdvisor, Bizo, Upfront Digital Media, Audiotude, Adblade, World Now, DoubleClick.Net, LiveRail, Collective Media, Adap.TV, Conversant, Commission Junction, ContextWeb, SpotXchange, Spongecell, IponWeb BidSwitch, Proclivity, MyBuys, 161Media, AdGear, Mediaplex, Specific Media, Yahoo Small Business, AcuityAds, MLN Advertising, Adform, Tapad, RealVu, Twitter Ads, Switch Ads, Burst Media, Improve Digital, Drawbridge, Choice Stream, Zedo, AppNexus Segment Pixel, Outbrain, Technorati Media, NetSeer, Beanstock Media, eyeReturn, ADTECH, Engage BDR, MyBuys MyAds, Ohana, Magnetic, Exponential, Mixpo, BlueKai DMP, DoubleClick Bid Manager, Crosswise, Jumptap, RhythmOne, Appier, GumGum, Vibrant Advertising, Intellitxt, Adition, Yieldmo, AdRoll, Eye View Digital, Sojern, RUN Ads, Adhigh, Adobe Audience Manager Sync, Yahoo Ad Sync, Prebid, Intimate Merger, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, AppNexus, Rubicon Project, Synacor Direct, Fyber Reseller, Outbrain Direct, LKQD Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, BrightRoll Reseller, FreeWheel Reseller, Tremor Video Reseller, Comet Cox Media Reseller, IndexExchange Reseller, IndexExchange Direct, Flashtalking, ORC International Direct, 33 Across Reseller, DistrictM Reseller, Criteo, GetIntent, Google Inteactive Media Ads, Aggregate Knowledge, Amazon Ad System, Amazon Associates, Walmart, Infolinks, SiteScout, VINDICO, SkimLinks, Dstillery, Simpli.fi, Research Now, Teads Reseller, MthSense, Lanista Concepts, RadiumOne, Beeswax, Media.net, Brightcom Direct, Lijit Reseller, GumGum Reseller, DistrictM Direct, RhythmOne Direct, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, GumGum Direct, Criteo Direct, RhythmOne Reseller, Smaato Reseller, Adform Reseller, Taboola Reseller, Outbrain Sponsored Content, Avocet, SpringServe, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Lijit Direct, Teads Direct, DynAdmic, Admedo, TripleLift, Innovid, Vidible, Comet Cox Media Direct, Smaato Direct, Triple Lift Direct, Google AdSense Integrator, Taboola, LoopMe Reseller, Connatix Direct, LifeStreet Media, AdKernel, Forensiq, StickyAds TV, Teads, LKQD Direct, Resonate Insights, MBR Targeting, StackAdapt, EMX, Media.net Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Next Millenium Direct, Total Media Direct, Mars Media Group Direct, Vuble Reseller, Amazon Direct, C1X Reseller, YieldBot Reseller, Infolinks Direct, Yahoo Direct, Primis Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Sekindo, AdTheorent, Tru Optik, Jivox, Admixer Direct, SpringServe Direct, DistrictM, Nativo Direct, Mobfox Direct, Tappx Direct, Converstand Media Direct, FreeWheel Direct, Admixer Reseller, adtelligent Reseller, Telaria Reseller, Sonobi, Blis, SpotX, Mobile Ad Trading, Eyeota, IAB Tech Lab, Outbrain Video, RockerBox, MaxPoint Interactive, BidSwitch, Powerlinks, PLAYGROUND XYZ, bRealtime, Adelphic, Bidtellect, MicroAd, So-net Media, Cinarra, Freebit Admind, AdTech Studio, ClickCertain, JustPremium, Loopme, Vidazoo Reseller, pixfuture Direct, Atlas, BidTheatre, Genesis Media Direct, AdMan Direct, Between Digital, Admixer, PilotX Direct, Aniview Reseller, Sharethrough, AdMan Reseller, Sekindo Direct, Undertone Direct, IntentIQ, AvantisVideo Reseller, Cedato Direct, ZypMedia, Header Tag by Index Exchange, OnAudience, 33 Across Direct, adtelligent Direct, Lockerdome Direct, LoopMe Direct, MGID Direct, my6sense Direct, OneTag Direct, SmartAdServer Direct, Telaria Direct, Brave Direct, The MediaGrid Direct, Tremor Video Direct, AdYouLike Reseller, Genesis Media Reseller, Bidtellect Reseller, Tappx Reseller, Triple Lift Reseller, Yahoo Reseller, Aniview Direct, Nexstar Digital Direct, OneTag Reseller, SmartyAds Reseller, The MediaGrid Reseller, Undertone Reseller, Nativo, Mars Media Group Reseller, ucfunnel Direct, StreamRail Direct, Consumable Direct, Mobfox Reseller, Rich Audience Direct, Smartclip Direct, WideOrbit Direct, Between Digital Direct, E-Planning Direct, Brave Reseller, SmartyAds Direct, App-Ads.txt, ShareThrough Reseller, TargetSpot Reseller, Triton Digital Reseller, comScore Activation, Between Digital Reseller, Media.net Reseller, vidoomy Reseller, Yieldmo Reseller, Gray Television, Ad Fusion, Trueffect, Admiral VRM, Triton Digital Direct, Viralize Direct, Criteo Reseller, Taboola Direct, Brightcom Reseller, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, Viralize Reseller, Amazon Transparent Ad Marketplace, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.