WIVB-Advertising-Reviews-Pricing

The Company creates and delivers superior local news and community stories, along with top-rated entertainment programming to television households.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Linear TV, Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Buffalo News, Buffalo Weather | WIVB-TV News 4 Buffalo, NY
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Financial Services, Government & Politics, Health & Beauty, Healthcare, Sports, Telecommunications
  • Key Differentiator
    There has never been a more crucial time than right now to develop a plan to reach your customers and create new ones. The marketing experts at WIVB and CW23 are here to help! For generations, WIVB has been the preferred choice for local and national broadcast advertisers to market their product and services. Our marketing experts work through a proprietary process called Accelerate to maximize clients’ budgets by creating a customized marketing program that is highly focused and results driven. Today, WIVB and CW23 are taking the lead in reshaping mass media and creating more advanced marketing opportunities for its clients by integrating television, mobile and online products to reach a broad and dynamic audience. Accelerate utilizes all of WIVB and WNLO’s multiplatform assets, including its market-leading news, top-rated syndicated programs, new and unique hyper-local programming, award-winning production and a robust suite of online solutions, including streaming video, display advertising, and mobile applications. The result is a multiplatform solution for local and regional advertisers to capitalize on the myriad of ways consumers get their information. Put the power of Buffalo’s #1 television station, WIVB-TV, and leading local news website, WIVB.com, along with the efficiency of CW23 to work for you! For a free consultation, please contact the Business Help Center at 716-879-4837 or send us an email.
  • Owned / Operated Properties
    wivb.com
Site Traffic
  • 69899 Global Rank
  • 12653
    United States
  • 1.35M Estimated Visits
Traffic Sources
  • Direct
    41.72%
  • Search
    24.87%
  • Social
    19.23%
  • Referrals
    8.80%
  • Mail
    5.32%
  • Display
    0.07%
Geography Breakdown
  • United States
    93.89%
  • Canada
    3.84%
  • United Kingdom
    0.66%
  • India
    0.20%
  • Japan
    0.16%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 200k
    Facebook fans
  • 152k
    Twitter followers
  • 18.6k
    Instagram followers
Reviews
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WIVB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WIVB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WIVB, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WIVB advertising reaches 1.35M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Japan. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WIVB will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Financial Services, Health & Beauty, Sports, Healthcare, Telecommunications.

They are headquartered at 2077 Elmwood Ave Buffalo, NY 14207, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WIVB inventory partners include: indexexchange.com, google.com, openx.com, smaato.com, sonobi.com, supply.colossusssp.com, adtech.com, aolcloud.net, appnexus.com, emxdgt.com, pubmatic.com, contextweb.com, sovrn.com, bidfluence.com, tremorhub.com, nativeads.com, sharethrough.com, memevideoad.com, spotxchange.com, spotx.tv, lkqd.net, fyber.com, beachfront.com, freewheel.tv, ooyala.com, lkqd.com, advertising.com, brightcom.com, atemda.com, smartadserver.com, optimatic.com, coxmt.com, synacor.com, adblade.com, aps.amazon.com, anthemx.tv, rockyou.net, rubiconproject.com, aralego.com, springserve.com, spoutable.com, bidtellect.com, pubnative.com, zemanta.com, revcontent.com, content.ad, carambo.la, lijit.com, districtm.io, rhythmone.com, adform.com, adyoulike.com, conversantmedia.com, jadserve.postrelease.com, 33across.com, distroscale.com, nativo.com, adiply.com, mass2.com, yieldlab.net, gumgum.com, connatix.com.