About
The Company creates and delivers superior local news and community stories, along with top-rated entertainment programming to television households.
- Company Name:WIVB
(View Trends)
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Headquarters: (View Map)Buffalo, NY, United States
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Office Locations:New York
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10 - 50 employees
Capabilities
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Desktop Display, Email, Linear TV, Mobile Display, Social, Desktop Video
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CPM
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Web Publisher
- Headline:Buffalo News, Buffalo Weather | WIVB-TV News 4 Buffalo, NY
- Self / Managed Service:Managed Service
- IndustriesEntertainment, Financial Services, Government & Politics, Health & Beauty, Healthcare, Sports, Telecommunications
- Key DifferentiatorThere has never been a more crucial time than right now to develop a plan to reach your customers and create new ones. The marketing experts at WIVB and CW23 are here to help! We deliver an attractive and attentive audience to your market, reaching not only Buffalo but the entire WNY region and a growing global base each month. Your advertising on our digital properties puts you in front of consumers searching and finding the information they need on the products and services you provide. • On average adults spent over 168 minutes a day online, second only to television. • The heaviest users of the internet represent the most attractive cross-section of buying demography. • The second highest percentage of adults learned about new products from the internet… second to television. • Half of adults in all markets have been to broadcast property websites.
Site Traffic
- 39654 Global Rank
- 7348 United States
- 2.24 M Estimated Visits
Traffic Sources
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Direct46.51%
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Search34.05%
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Social16.67%
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Referrals2.68%
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Mail0.09%
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Display0.00%
Geography Breakdown
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95.02%
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2.04%
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0.33%
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0.21%
Powered by
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Alexa Traffic Data
Global Rank
54,495
768
Links In Count
1,171
44
United States Rank
12,154
3,511
United States Page Views
92.2%
0.3%
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
- 100 K Downloads
- 10 SDKs
- 4.18 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.linmedia.newstouch.wivb
- App Support: http://www.wivb.com/
- Genre: news_and_magazines
- Bundle ID: com.linmedia.newstouch.wivb
- App Size: 35.4 M
- Version: 3131
- Release Date: December 12th, 2012
- Update Date: May 25th, 2021
Description:
News has never been more local than in the palm of your hand. The WIVB News 4 mobile app brings you all the top stories from our daily broadcasts, as well as stories developing in real time.
Experience the brand new WIVB News 4 app. Get more news, more weather and more video. It's everything you love about News 4 right at your fingertips.
WIVB News 4 has the latest updates from Buffalo and the Greater Niagara Region.
FEATURES:
• Watch video of your trusted reporters on the scene, and read revealing articles on what's going on in your community.
• Plan your day and week with detailed weather conditions, live alerts of severe conditions, and an interactive radar map.
• Optional alerts on breaking news keep you in the know.
• On the go? Save stories for later to access at your convenience.
Glide
An image loading and caching library for Android focused on smooth scrolling. Glide is a fast and efficient open source media management and image loading framework for Android that wraps media decoding, memory and disk caching, and resource pooling into a simple and easy to use interface.
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth.
OkHttp is an HTTP client that’s efficient by default:
HTTP/2 support allows all requests to the same host to share a socket.
Connection pooling reduces request latency (if HTTP/2 isn’t available).
Transparent GZIP shrinks download sizes.
Response caching avoids the network completely for repeat requests.
OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity.
Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services.
Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure:
The number of active users are using their applications.
From where in the world the application is being used.
Adoption and usage of specific features.
Crashes and exceptions.
In-app purchases and transactions.
And many other useful metrics...
The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Ad Intelligence
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Native14.11%
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Standard85.35%
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Direct0.54%
Ads Seen Recently
11,318
Latest Advertisers
Advertiser Ranking
Longest Running Ad
WIVB
Device
Desktop
Dimensions
other
Dates Active
Aug 05, 2018 to Aug 03, 2020
WIVB
Device
Mobile
Dimensions
320x50
Dates Active
Jan 16, 2021 to Mar 04, 2021
WIVB
Device
Mobile
Dimensions
300x250
Dates Active
Jan 16, 2021 to Mar 04, 2021
WIVB
Device
Mobile
Dimensions
320x50
Dates Active
Nov 21, 2020 to Jan 05, 2021
WIVB
Device
Mobile
Dimensions
300x250
Dates Active
Nov 20, 2020 to Jan 06, 2021
WIVB
Device
Mobile
Dimensions
320x50
Dates Active
Dec 09, 2020 to Feb 14, 2021
WIVB
Device
Desktop
Dimensions
other
Dates Active
Nov 19, 2020 to Apr 05, 2021
WIVB
Device
Desktop
Dimensions
other
Dates Active
Sep 21, 2020 to Feb 07, 2021
WIVB
Device
Desktop
Dimensions
other
Dates Active
Dec 16, 2020 to Feb 05, 2021
WIVB
Device
Desktop
Dimensions
other
Dates Active
Sep 02, 2020 to Apr 27, 2021
WIVB
Device
Desktop
Dimensions
other
Dates Active
Oct 22, 2020 to Feb 07, 2021
Ad Exchange
Type
Publisher ID
Certification ID
targetspot.com
direct
28
feb28ed826dcf532
gumgum.com
reseller
14123
ffdef49475d318a9
advertising.com
reseller
28650
rubiconproject.com
reseller
22412
0bfd66d529a55807
openx.com
reseller
537153564
6a698e2ec38604c6
appnexus.com
reseller
2234
undertone.com
reseller
3590
pubmatic.com
reseller
157904
5d62403b186f2ace
indexexchange.com
reseller
185192
google.com
reseller
pub-5717092533913515
f08c47fec0942fa0
google.com
reseller
pub-9070629843129312
f08c47fec0942fa0
WIVB advertising reaches 2.24M visitors across desktop and mobile web, in countries such as United States, Canada, Germany, Brazil, India. Pricing models they offer are CPM on channels such as Display, Email, Linear TV, Mobile, Social, Video Advertising on WIVB will allow you to reach consumers in industries or verticals such as Telecommunications, Financial Services, Entertainment, Healthcare, Health & Beauty, Government & Politics, Sports.
They are headquartered at Buffalo, NY, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WIVB inventory partners include: targetspot.com, gumgum.com, advertising.com, rubiconproject.com, openx.com, appnexus.com, undertone.com, pubmatic.com, indexexchange.com, google.com, spotxchange.com, spotx.tv, contextweb.com, telaria.com, lkqd.net, tremorhub.com, yieldmo.com, adtech.com, triplelift.com, lijit.com, sovrn.com, smaato.com, rtk.io, nativo.com, liveintent.com, tritondigital.com, media.net, admanmedia.com, lkqd.com, districtm.io, aps.amazon.com, video.unrulymedia.com, rhythmone.com, revcontent.com.
WIVB works with Advertising technology companies such as Chango, Bizo, Evidon, The Trade Desk, Centro, Resonate Insights, AOL-Time Warner Online Advertising, DemDex, Google Publisher Tag, Dstillery, Atlas, Adblade, Adify, Turn, BlueKai, eXelate, Index Exchange, AppNexus, Pulse 360, Digilant, Neustar AdAdvisor, Brilig, Accuen, DoubleClick.Net, MLN Advertising, Brandscreen, Openads/OpenX, SiteScout, Aggregate Knowledge, Eq Ads, Yahoo Genome, DoubleVerify, Experian, LiveRail, Facebook Exchange FBX, Rocket Fuel, Criteo, Videology, Mediaplex, AdGear, X Plus One, RadiumOne, PointRoll, Advertising.com, Undertone, ContextWeb, Yield Manager, IponWeb BidSwitch, MyBuys, 161Media, Yahoo Small Business, SpotXchange, Upfront Digital Media, Simpli.fi, Improve Digital, Integral Ad Science, Adap.TV, Drawbridge, AdPredictive, Twitter Ads, Specific Media, Switch Ads, Burst Media, Media Innovation Group, RealVu, Conversant, AcuityAds, VINDICO, NetSeer, eyeReturn, BlueKai DMP, Dedicated Media, Tapad, mediaFORGE, TripleLift, Magnetic, Adition, AudienceScience, DoubleClick Bid Manager, bRealtime, Crosswise, MyBuys MyAds, StickyAds TV, Teads, Technorati Media, ADTECH, Jumptap, RhythmOne, Kixer, Adobe Audience Manager Sync, AlephD, Yahoo Ad Sync, Nativo, Amazon Ad System, Amazon Associates, Flashtalking, GumGum, Header Tag by Index Exchange, Sonobi, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, Google Inteactive Media Ads, Google Adsense, IndexExchange Reseller, IndexExchange Direct, Taboola, Marketing Sciences B2C, Google Remarketing, 33 Across Direct, Criteo Reseller, Consumable, RhythmOne Direct, RubiconProject Direct, Pubmatic, Rubicon Project, Carambola, Prebid, Narrative, Media.net, Eyeota, Avocet, Beeswax, Affectv, StackAdapt, Bidtellect, CogoCast, RUN Ads, DynAdmic, Tribal Fusion, Datonics, GetIntent, Adhigh, Sojern, Perfect Audience, YuMe, Choozle, Connexity, Eye View Digital, Spongecell, Admedo, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, SkimLinks, HookLogic, Nudge, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, AdKernel, Visible Measures, Sociomantic, Link Share, Tru Optik, Parrable, Adbrain, Clickagy, iSpot.tv, Polymorph, Proclivity, Retargetly, ORC International Direct, Google AdSense Integrator, Yieldmo, AppNexus Segment Pixel, Yieldmo Direct, Saambaa, AdTheorent, MBR Targeting, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, EMX, LinkedIn Ads, GumGum Direct, AppNexus Direct, DistrictM, Mobile Ad Trading, Blis, Nativo Direct, RTK, AdStanding, Admixer, ClickCertain, RTK Direct, PubMatic Direct, SpotXChange Direct, Adelphic, Outbrain, MaxPoint Interactive, PLAYGROUND XYZ, AdTech Studio, So-net Media, JustPremium, Advangelists, ZypMedia, Loopme, Media.net Direct, BlockAdBlock, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, IAB Tech Lab, Freebit Admind, RevContent, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, OnAudience, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, AdBlock Acceptable Ads, App-Ads.txt, The MediaGrid Reseller, Beachfront Direct, World Now, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, SpringServe Direct, Adform, Appier, Federated Media Publishing, Sharethrough, Exponential, Roku, TargetSpot Reseller, Concert, OneTag Reseller, BounceX, Media.net Reseller.
They are headquartered at Buffalo, NY, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WIVB inventory partners include: targetspot.com, gumgum.com, advertising.com, rubiconproject.com, openx.com, appnexus.com, undertone.com, pubmatic.com, indexexchange.com, google.com, spotxchange.com, spotx.tv, contextweb.com, telaria.com, lkqd.net, tremorhub.com, yieldmo.com, adtech.com, triplelift.com, lijit.com, sovrn.com, smaato.com, rtk.io, nativo.com, liveintent.com, tritondigital.com, media.net, admanmedia.com, lkqd.com, districtm.io, aps.amazon.com, video.unrulymedia.com, rhythmone.com, revcontent.com.
WIVB works with Advertising technology companies such as Chango, Bizo, Evidon, The Trade Desk, Centro, Resonate Insights, AOL-Time Warner Online Advertising, DemDex, Google Publisher Tag, Dstillery, Atlas, Adblade, Adify, Turn, BlueKai, eXelate, Index Exchange, AppNexus, Pulse 360, Digilant, Neustar AdAdvisor, Brilig, Accuen, DoubleClick.Net, MLN Advertising, Brandscreen, Openads/OpenX, SiteScout, Aggregate Knowledge, Eq Ads, Yahoo Genome, DoubleVerify, Experian, LiveRail, Facebook Exchange FBX, Rocket Fuel, Criteo, Videology, Mediaplex, AdGear, X Plus One, RadiumOne, PointRoll, Advertising.com, Undertone, ContextWeb, Yield Manager, IponWeb BidSwitch, MyBuys, 161Media, Yahoo Small Business, SpotXchange, Upfront Digital Media, Simpli.fi, Improve Digital, Integral Ad Science, Adap.TV, Drawbridge, AdPredictive, Twitter Ads, Specific Media, Switch Ads, Burst Media, Media Innovation Group, RealVu, Conversant, AcuityAds, VINDICO, NetSeer, eyeReturn, BlueKai DMP, Dedicated Media, Tapad, mediaFORGE, TripleLift, Magnetic, Adition, AudienceScience, DoubleClick Bid Manager, bRealtime, Crosswise, MyBuys MyAds, StickyAds TV, Teads, Technorati Media, ADTECH, Jumptap, RhythmOne, Kixer, Adobe Audience Manager Sync, AlephD, Yahoo Ad Sync, Nativo, Amazon Ad System, Amazon Associates, Flashtalking, GumGum, Header Tag by Index Exchange, Sonobi, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, Google Inteactive Media Ads, Google Adsense, IndexExchange Reseller, IndexExchange Direct, Taboola, Marketing Sciences B2C, Google Remarketing, 33 Across Direct, Criteo Reseller, Consumable, RhythmOne Direct, RubiconProject Direct, Pubmatic, Rubicon Project, Carambola, Prebid, Narrative, Media.net, Eyeota, Avocet, Beeswax, Affectv, StackAdapt, Bidtellect, CogoCast, RUN Ads, DynAdmic, Tribal Fusion, Datonics, GetIntent, Adhigh, Sojern, Perfect Audience, YuMe, Choozle, Connexity, Eye View Digital, Spongecell, Admedo, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, SkimLinks, HookLogic, Nudge, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, AdKernel, Visible Measures, Sociomantic, Link Share, Tru Optik, Parrable, Adbrain, Clickagy, iSpot.tv, Polymorph, Proclivity, Retargetly, ORC International Direct, Google AdSense Integrator, Yieldmo, AppNexus Segment Pixel, Yieldmo Direct, Saambaa, AdTheorent, MBR Targeting, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, EMX, LinkedIn Ads, GumGum Direct, AppNexus Direct, DistrictM, Mobile Ad Trading, Blis, Nativo Direct, RTK, AdStanding, Admixer, ClickCertain, RTK Direct, PubMatic Direct, SpotXChange Direct, Adelphic, Outbrain, MaxPoint Interactive, PLAYGROUND XYZ, AdTech Studio, So-net Media, JustPremium, Advangelists, ZypMedia, Loopme, Media.net Direct, BlockAdBlock, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, IAB Tech Lab, Freebit Admind, RevContent, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, OnAudience, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, AdBlock Acceptable Ads, App-Ads.txt, The MediaGrid Reseller, Beachfront Direct, World Now, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, SpringServe Direct, Adform, Appier, Federated Media Publishing, Sharethrough, Exponential, Roku, TargetSpot Reseller, Concert, OneTag Reseller, BounceX, Media.net Reseller.
