106314.29696 websnapshot

WMBB News 13 is the Florida Panhandle's source for news, weather and sports. Located in Panama City, WMBB's main channel offers ABC programming and the secondary channel 13-2 offers programming from This-TV. WMBB's call letters stand for World's Most Beautiful Beaches.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that stretch from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves eight counties representing more than 139,700 homes and a viewing audience in excess of 320,000. Panama City is currently ranked 156th in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

  • Linear TV
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Linear TV, Desktop Display
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  • Web Publisher
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  • Key Differentiator
    WMBB.com is an ideal place to advertise your business or event. With an average of 9 separate ad position on each page of the website, wmbb.com averages some 3,500,000 ad deliveries per month. We also offer Section Sponsorships. This is a great opportunity to link your business with a related section within our web site. Television Advertising Put your business on the most powerful medium in the market! Why Advertise on WMBB News 13? - Because Broadcast Television Delivers Results! WMBB-TV broadcasts its signal to all households in the Panama City Market WMBB-TV's signal is carried on all cable systems in the Panama City Market WMBB-TV's Local Commercials air on cable and on satellite Broadcast Television continues to dominate as the #1 Medium Did you know that more people learn about products by watching TV? Television offers advertisers a broad range of creative options to capture viewer attention – when you are on WMBB your message creates the greatest opportunity for RESULTS! Reach Efficiency Sight Frequency Accessibility Sound Impact Availability Motion Selectivity Performance Color Targeting Measurement Emotion Local Broadcast TV Websites also provide a great advertising platform… 38.1% of Adults have visited a local broadcast TV station website in the past 30 days 37.7% of station website visitors have viewed video content while on the site Call or e-mail WMBB News 13 today to find out how to make your Business Grow!
  • Owned / Operated Properties
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