Woobi specialises in the development of custom, scalable, native advertising solutions for web, social and mobile games.

Woobi's wide-ranging advertising solutions are based on its unique groundbreaking DMA(TM) (Dynamic Mindset Advertising) technology, which focuses primarily on identifying the exact right mindset within each user’s gameplay, to display the right ad content. Based on a combination between user-profiling, machine-learning identification and real-time optimisation as per user preferences and mindset within the game, Woobi’s DMA technology offers unparalleled user-focused in-game advertising solutions.

Woobi’s expertise in serving the most relevant ad content at key max-engagement moments within gameplay, per user, per game – introduces developers to significantly greater game-enhancing monetization possibilities, and advertisers to significantly improved brand exposure – all aimed at improving and intensifying the user’s gameplay.